Global energy polices and high fuel prices are driving automakers in Latin America towards being environment friendly. Favored by governmental support, research and development, abundance of raw materials, automakers in potential markets such as Brazil, Peru and Columbia have begun to increase the use of ethanol as alternate fuel to reduce costs and environmental impact. Automakers in the region have begun to manufacture ethanol-driven hybrid-electric vehicles (HEVs) and vehicles based on flex-fuels and have begun to revamp production processes to reduce costs and carbon footprints.

In addition, driven by increasing presence of international automakers, varying market conditions such as improving economic conditions in markets such as Argentina, Chile and Peru, currency appreciation in large markets such as Brazil, slowdown in the US economy affecting markets such as Mexico due to its geographic proximity to the country, automakers in Latin America have begun to develop differential pricing and promotional strategies to maintain demand levels and remain competitive.

The report forecasts the IT spending of the automotive industry in Latin America over the period 2007-2010. It is meant for IT vendors and intends to help them identify selling opportunities in the automotive industry in Latin America. The report identifies key business issues being faced by the automotive industry in Latin America.

Further, the identified sales drivers can be used to penetrate these accounts or increase current share of the customer's wallet. Also, the report lists leading IT buyers and provides their brief company profile, along with their IT spending.