Baoshan Iron & Steel Co., Ltd. - IT Sales Opportunities

Baoshan Iron & Steel Co., Ltd. is mainly engaged in the production of high-tech and high value-added premium steels. The Company's major products fall into three categories: carbon steel, stainless steel and specially-alloyed steel. The carbon steel products include hot rolled steel plate products such as hot rolled steel sheets/coils and wide heavy steel plates, among others; cold rolled steel plate products such as general cold rolled steel flakes, pot galvanizing, electro galvanizing, electro tinplate and others; steel tube products including seamless steel tubes and high frequency welded (HFW) pipes; steel wire products such as steel cords, high-quality spring steels and others; as well as steel billet products. The stainless steel products include hot rolled and cold rolled stainless steel products. The Company’s products are used in industries such as manufacturing, home electric appliance, petrochemical, machinery manufacture, transportation and architecture.

Industry trends and drivers have a direct or indirect affect on IT spending of all companies operating within an industry. For example – increase in sourcing from low cost countries might influence Baoshan Iron & Steel to relook at their supply chains, resulting in selling opportunities for SCM solutions, collaboration tools etc. Thus, we can conclude that industry spending on any particular IT product or service is an important indicator of the criticality of that product or service for the industry. Based on the IT spend information available in ‘TechNavio^TM’, we have computed a ‘criticality score’ for various IT products and services, for Baoshan Iron & Steel.

Various company level developments and events are important indicators of selling opportunities and drive the sales of IT products and services. For example – an acquisition by Baoshan Iron & Steel might result in opportunities for IT migration and integration services. By tracking these sales drivers (using ‘TechNavio^TM’), we have arrived at a demand score for each product and service.

Through an in-depth analysis of industry trends and drivers and company level developments and events, we have made the ‘IT Selling Opportunities Map’ for hardware, software and IT services for Baoshan Iron & Steel. These maps have been divided into four zones representing Level I, Level II and Level III opportunity areas. Level I opportunity areas have the highest scores and hence, there is a high probability that Baoshan Iron & Steel will buy these products and services. Level II opportunity areas have lower scores and hence, lower probability to sell to Baoshan Iron & Steel Level III opportunities have the lowest scores and hence, unlikely to sell to Baoshan Iron & Steel.

The report is meant for IT vendors and intends to help them identify selling opportunities within the company. Further, the identified sales drivers can be used to penetrate these accounts or increase current share of the customer's wallet. Also, the report lists key IT spending decision makers, which will enables salesperson to directly contact the key executives within the company.