5 March 2010, No of Pages - 24

Medical devices comprise surgical equipment & appliances; diagnostic & imaging devices; ophthalmic equipment; laboratory devices & diagnostics; dental equipment; medical disposables, and others. The Brazilian Medical devices market is the largest Medical device market in Latin America. The expansion of the healthcare sector in Brazil offers potential growth opportunities for this market. Moreover, the changes in the healthcare standards and expansion of the private sector has increased the demand for latest technology and quality healthcare services. Additionally, the Brazilian government has initiated several plans to reform the healthcare system to provide improved and sustainable healthcare to all its citizens. Further, the technological advancement (leading to innovative medical devices) coupled with multinational companies' interest to invest in the Brazilian market offer potential growth in the Medical Devices market in Brazil.

Brazil constitutes the largest Medical device market in Latin America, comprising both local and multinational medical companies. The domestic production largely consists of low to medium end devices and is largely focused towards the local market. However, the high end medical equipments are supplied by imports from the US and Europe. Presently, the Brazilian Medical devices market is witnessing changes in the healthcare standards; resulting in demand for better medical equipment. Further, the expansion of private health sector has also increased the demand for quality healthcare and advanced medical equipment. Therefore, the market holds a tremendous potential for monitoring and curing procedures with short recovery times, and devices offering minimal invasive treatment and low cost diagnosis.

Availability of better medical and health information have increased health awareness in people. Therefore, a majority of people are becoming aware of their health and giving a high priority to preventive care. Further, regular health checkups and continuous monitoring of health information by patients are driving the uptake of consumer medical devices. Thus, increase in health awareness among the people has increased the demand for better medical services; offering tremendous growth opportunity in the Medical devices market in Brazil.

This report by TechNavio Insights highlights the current and future market potential of the Saas-based ERP Market. Further it discusses trends, drivers, growth inhibitors. It also profiles a few major vendors in the market.

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