China Mobile Limited is a mobile services provider in China. The group primarily provides mobile communications services and value-added services in 31 provinces, autonomous regions and directly administered municipalities in Mainland China and Hong Kong. Value added services are mainly derived from voice-added services, short message services (SMS) and non-SMS data services. It also provides telecommunication network planning design and consulting services. Other activity includes investment holding. Operations are carried out in the People's Republic of China, the British Virgin Islands and the Cayman Islands.

Industry trends and drivers have a direct or indirect affect on IT spending of all companies operating within an industry. For example – increase in demand for WiMax services might result in increase in demand for the required infrastructure and access equipments by China Mobile. Thus, we can conclude that industry spending on any particular IT product or service is an important indicator of the criticality of that product or service for the industry. Based on the IT spend information available in ‘TechNavio^TM’, we have computed a ‘criticality score’ for various IT products and services, for China Mobile.

Further, various company level developments and events are important indicators of selling opportunities and drive the sales of IT products and services. For example – an acquisition by China Mobile might result in opportunities for IT migration and integration services. By tracking these sales drivers (using ‘TechNavio^TM’), we have arrived at a demand score for each product and service.

Through an in-depth analysis of industry trends and drivers and company level developments and events, we have made the ‘IT Selling Opportunities Map’ for hardware (including telecom equipment), software and IT services for China Mobile. These maps have been divided into four zones representing Level I, Level II and Level III opportunity areas. Level I opportunity areas have the highest scores and hence, there is a high probability that China Mobile will buy these products and services. Level II opportunity areas have lower scores and hence, lower probability to sell to China Mobile. Level III opportunities have the lowest scores and hence, unlikely to sell to China Mobile.

The report is meant for IT and telecom equipment vendors and intends to help them identify selling opportunities within the company. Further, the identified sales drivers can be used to penetrate these accounts or increase current share of the customer's wallet. Also, the report lists key IT spending decision makers, which will enable salesperson to directly contact the key executives within the company.