5 March 2010, No of Pages - 21

Bluetooth wireless technology has been revolutionizing the personal connectivity market by providing freedom from wired connections. Further, enhancements to the Bluetooth specifications have helped the technology transverse into wider perceptual sets.

Gaining grounds in various industries, the automotive sector has emerged as one of the prime alternative industry institutionalizing the Bluetooth technology. Further, by 2013, electronics is likely to form 30 percent of the cost of a car, providing limitless opportunities for Bluetooth integration. Hands-free communication, in-car entertainment systems, Bluetooth navigation and remote car diagnostics are the primary functions of Automotive Bluetooth technology.

Initially, car manufacturers such as BMW, Lexus and Chrysler offered Bluetooth in certain luxury models. However, now many car manufacturers provide it as a factory-installed option, not only for upper-end cars, but in more affordable models such as Nissan Sentra, Ford Focus, Honda Civic, etc. Further, given the population density using cellular media, many opportunities exist for telematics (in-car communications) using Bluetooth.

Bluetooth is estimated to remain the key wireless technology in automotive sector, given the declining costs and increasing applications of Bluetooth enabled devices, worldwide safety regulations, omnipresent growth in car sales and higher adoption rates of Bluetooth enabled cellphones. Rapid evolution of Bluetooth is transforming the dynamics of its usage across different verticals. Further, with the traditional automakers extending support to wireless technologies, Bluetooth is all set to become a mainstream automobile application.

This report highlights current potential of the Global Bluetooth in the Automobile market, with trends, drivers, growth inhibitors and a few major vendors in the market.

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