25 February 2010, Pages - 20

Being in the early stage of development, the Global Connected PNDs market is undergoing a rapid transformation. However, the slowdown in the PND market (after initial years of rapid development) has forced the manufacturers to focus on the High-end Connected PNDs market. Increasing demand for Location Based Service (LBS), availability of a real-time content, and aggressive marketing by the Connected PNDs manufacturers are driving the growth of this market. A host of product launch last year bears testimony to the growing popularity of the Connected PNDs. Despite this impressive growth rate, certain factors like the availability of GPS enabled mobile phones, aggressive push by the wireless operators for mobile LBS and high subscription fee pose a serious challenge for the growth of this market.

Stiff competition in the PNDs market and the advent of connected navigation services is prompting the leading manufacturers to provide a two way connectivity to their customers, which also allows data upload in a real-time. Moreover, it allows user generated content (such as map correction, points of interest, etc) to be uploaded onto a central server, from where it can be redistributed to other users. Further, it also enables the Connected PND users to upload their live location on social networking sites.

The report by TechNavio Insights forecasts the size of the Global Connected PNDs market over the period 2009-2013. It segments the market into three geographic regions: Americas, APAC & EMEA, representing the market size and the forecast for each of these regions. Further, it discusses the key market trends, drivers & challenges, and profiles some of the key vendors of this industry.

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