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Global Telecom CRM Market 2008-2011
DescriptionDescription:
20 February 2009, Pages -12 Customer Relationship Management (CRM) applications manage and automate business in the telecom industry. These CRM applications include sales automation, marketing automation, contact center, customer service and analytic applications. CRM applications provide an insight into the sales cycle, project schedule, performance metrics, purchasing criteria, and client expectations within an industry. Around 12-16 percent of the total CRM applications revenue is contributed by the telecom sector. The telecom companies are looking forward to retain their customers by adopting customer oriented approach. There is increase in demand for hosted/SaaS CRM as compared to packaged CRM.
The report forecasts the market size of the worldwide CRM applications in the telecom sector over the period 2008-2011. Further, the report discusses about the segmentation of the total CRM applications market into various geographic regions and highlights upon the total CRM revenue through operating environment. The report also elaborates on the functionalities of CRM applications in the Telecom sector. In addition, the report also identifies the market trends that are driving the telecom industry towards CRM applications and highlights the new challenges for telecom service providers with implementation of CRM applications.
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Table of ContentsTable of Contents:
1. Market Size & Forecast
2. Geographic Segmentation
3. Operating Environment Segmentation
4. CRM for Telecom Vertical
4.1 Sales Force Automation
4.2 Customer Service/Contact Center
4.3 Marketing Management/Campaign Management
5. Challenges
6. Market Trends
Other Reports in this Series
List of Exhibits
Exhibit 1.1: Global Telecom CRM Market Size and Forecast 2008-2011(in $ million)
Exhibit 2.2: Telecom CRM Market Segmentation by Geography (2008)
Exhibit 3.1: Telecom CRM Revenue by Operating Environment (2008) (in $ million)
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