With markets in Europe and the US reaching saturation levels and increasing labour, transportation and supply-chain input costs, large foreign manufacturers have begun to relocate and outsource design and manufacturing processes to low-cost destinations such as India and China and emerging markets such as Vietnam to cut costs and increase efficiency. As a result, manufacturers especially in the segments such as apparel, construction, pharmaceuticals, consumer packed goods (CPG) and industrial equipment have begun to expand their capacities and increase production to cater to the demands of foreign markets.

For example, in 2007, steel producer, Nippon Steel announced various expansion plans that include expanding production capacity of its high-grade heavy plate manufacturing operations in Japan and expansion of its automotive sheet capacity in the US. Further, Sony announced the expansion of its 8th generation amorphous Thin Film Transistor Liquid Crystal Display (TFT-LCD) manufacturing line (Venture by Sony and Samsung) in Japan. 

The report forecasts the IT spending of the Manufacturing Industry in APAC over the period 2007-2010. It is meant for IT vendors and intends to help them identify selling opportunities in the Manufacturing Industry in APAC. The report identifies key business issues being faced by the Manufacturing Industry in APAC.

Further, the identified sales drivers can be used to penetrate these accounts or increase current share of the customer's wallet. Also, the report lists leading IT buyers and provides their brief company profile, along with their IT spending.

Industry trends and drivers have a direct or indirect affect on IT spending of all companies operating within an industry. For example – increased threat perception and incidence of fraud would result in increase in demand for security software and hardware. Thus, we can conclude that industry spending on any particular IT product or service is an important indicator of the criticality of that product or service for the industry. Based on the IT spend information available in ‘TechNavio^TM’, we have computed a ‘criticality score’ for various IT products and services for Samsung Electronics, Canon Inc. and Sony Corporation

Through an in-depth analysis of industry trends and drivers and company level developments and events, we have made the ‘IT Selling Opportunities Map’ for hardware, software and IT services for Samsung Electronics, Canon Inc. and Sony Corporation. These maps have been divided into four zones representing Level I, Level II and Level III opportunity areas. Level I opportunity areas have the highest scores and hence, there is a high probability that Samsung Electronics, Canon Inc. and Sony Corporation will buy these products and services. Level II opportunity areas have lower scores and hence, lower probability to sell to Samsung Electronics, Canon Inc. and Sony Corporation.Level III opportunities have the lowest scores and hence, unlikely to sell to Samsung Electronics, Canon Inc. and Sony Corporation.

The report is meant for IT vendors and intends to help them identify selling opportunities within the company. Further, the identified sales drivers can be used to penetrate these accounts or increase current share of the customer's wallet. Also, the report lists key IT spending decision makers, which will enable salesperson to directly contact the key executives within the company.