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Mayo Clinic Rochester-IT Sales Opportunities-2009
DescriptionDescription:
26-March-2009, Pages – 30 Located in the US, Mayo Clinic Rochester (Mayo Clinic) is a subsidiary of Mayo foundation. Mayo Clinic Rochester includes Mayo Clinic, Saint Marys Hospital, Mayo Eugenio Litta Children's Hospital, and Rochester Methodist Hospital. Mayo Clinic conducts medical tests, diagnosis, and treatments along with clinical and research laboratory operations. The hospitals provide healthcare services with bed facility for more than 2,000 patients. Education is another focus of the organization where it provides educational services to the society through Mayo School of Graduate Medical Education, Mayo Graduate School, Mayo Medical School, Mayo School of Health Sciences, and Mayo School of Continuing Medical Education.
Industry trends and drivers have a direct or indirect affect on IT spending of all companies operating within an industry. Industry spending on any particular IT product or service is an important indicator of the criticality of that product or service for the industry. Based on the IT spend information available in ‘TechNavioTM’, we have computed a ‘criticality score’ for various IT products and services, for Mayo Clinic Rochester.
Further, various company level developments and events are important indicators of selling opportunities and drive the sales of IT products and services. For example – an acquisition by Mayo Clinic Rochester might result in opportunities for IT migration and integration services. By tracking these sales drivers (using ‘TechNavioTM’), we have arrived at a demand score for each product and service.
Through an in-depth analysis of industry trends and drivers and company level developments and events, we have made the ‘IT Selling Opportunities Map’ for hardware (including telecom equipment), software and IT services for Mayo Clinic Rochester. These maps have been divided into four zones representing Level I, Level II and Level III opportunity areas. Level I opportunity areas have the highest scores and hence, there is a high probability that Mayo Clinic Rochester will buy these products and services. Level II opportunity areas have lower scores and hence, lower probability to sell to Mayo Clinic Rochester. Level III opportunities have the lowest scores and hence, unlikely to sell to Mayo Clinic Rochester.
The report is meant for IT and telecom equipment vendors and intends to help them identify selling opportunities within the company. Further, the identified sales drivers can be used to penetrate these accounts or increase current share of the customer's wallet. Also, the report lists key IT spending decision makers, which will enable salesperson to directly contact the key executives within the company.
Table of ContentsTable of Contents:
1. Company Overview
1.1 Business Overview
1.2 Key Figures
1.3 Corporate Headquarters
2. IT Spending & Deployments
3. IT Sales Opportunities
3.1 IT Sales Opportunities - Software
3.2 IT Sales Opportunities - Hardware
3.3 IT Sales Opportunities - Services
4. Sales Drivers
4.1 Customer Feedback & Incidence Reporting
4.2 Cutting Costs & Improving Efficiency
4.3 Efficient Ordering & Communication of Laboratory Test Results
4.4 Electronic Health Records
4.5 Expansion in Service Offerings
4.6 Information & Knowledge Management
4.7 Online Health Services for Citizens
4.8 Opening New Facility
4.9 Partnerships & Alliances
4.10 Picture Archiving & Communication System
4.11 Using RFID for Business Benefit
5. Conclusion
Appendix A: Key IT Decision Makers
USA
Appendix B: Definitions
B.1 Software
B.2 Hardware
B.3 Services
Appendix C: Methodology
C.1 Evaluating Criticality Score
C.2 Evaluating Demand Score
List of Exhibits
Exhibit 2.1: IT Deployment Details
Exhibit 3.1: Software Sales Opportunities Map
Exhibit 3.2: Opportunities and Related Sales Drivers for Software
Exhibit 3.3: Hardware Sales Opportunities Map
Exhibit 3.4: Opportunities and Related Sales Drivers for Hardware
Exhibit 3.5: IT Services Sales Opportunities Map
Exhibit 3.6: Opportunities and Related Sales Drivers for IT Services
Exhibit C.1: Calculations for Estimating Criticality Score
Exhibit C.2: Criticality Scores for Various Software Applications
Exhibit C.3: Criticality Scores for Various IT Hardware
Exhibit C.4: Criticality Scores for Various IT Services
Exhibit C.5: Calculations for Estimating Demand Score
SKU: IRTNCP133 |
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