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Samsung Electronics - IT Sales Opportunities – 2008
DescriptionDescription:
13 June 2008, Pages – 34 Headquartered in Korea, Samsung Electronics Co., Ltd. (Samsung) specializes in the provision of consumer electronics, communication products, semiconductor products and home appliances. The company operates its business through five business divisions: digital media, communication, semiconductor, liquid crystal display (LCD) and home appliances. Its digital media division offers televisions (TVs), monitors, computers, printers, moving picture experts group audio layer 3 (MP3) players and digital set top boxes, among others. Its communication division provides mobile phones, key phones, network systems etc. Its semiconductor division offers memory chips, system large scale integrated circuits (LSICs), hard disk drives (HDDs) etc. Its LCD division offers thin film transistor (TFT) LCD modules etc. Its home appliances division provides air conditioners, refrigerators, washing machines, microwave ovens etc.
Industry trends and drivers have a direct or indirect affect on IT spending of all companies operating within an industry. For example – increase in sourcing from low cost countries might influence Samsung to relook at their supply chains, resulting in selling opportunities for SCM solutions, collaboration tools etc. Thus, we can conclude that industry spending on any particular IT product or service is an important indicator of the criticality of that product or service for the industry. Based on the IT spend information available in ‘TechNavioTM’, we have computed a ‘criticality score’ for various IT products and services, for Samsung.
Various company level developments and events are important indicators of selling opportunities and drive the sales of IT products and services. For example – an acquisition by Samsung might result in opportunities for IT migration and integration services. By tracking these sales drivers (using ‘TechNavioTM’), we have arrived at a demand score for each product and service.
Through an in-depth analysis of industry trends and drivers and company level developments and events, we have made the ‘IT Selling Opportunities Map’ for hardware, software and IT services for Samsung. These maps have been divided into four zones representing Level I, Level II and Level III opportunity areas. Level I opportunity areas have the highest scores and hence, there is a high probability that Samsung will buy these products and services. Level II opportunity areas have lower scores and hence, lower probability to sell to Samsung Level III opportunities have the lowest scores and hence, unlikely to sell to Samsung .
The report is meant for IT vendors and intends to help them identify selling opportunities within the company. Further, the identified sales drivers can be used to penetrate these accounts or increase current share of the customer's wallet. Also, the report lists key IT spending decision makers, which will enables salesperson to directly contact the key executives within the company.
Table of ContentsTable of Contents:
1. Company Overview
1.1 Business Overview
1.2 Key Figures
1.3 Corporate Headquarters
2. IT Spending and Deployments
3. IT Sales Opportunities
3.1 IT Sales Opportunities - Software
3.2 IT Sales Opportunities - Hardware
3.3 IT Sales Opportunities - Services
4. Sales Drivers
4.1 Being Environmental Friendly
4.2 Capacity Expansion
4.3 Collaboration & Partnership
4.4 Cost Cutting & Operational Efficiency
4.5 Expanding Research & Development Activities
4.6 Geographic Expansion
4.7 Global Integrated Supply Chain
4.8 Introducing New Products
4.9 Sales Force Expansion
4.10 Undertaking New Sales & Marketing Initiative
5. Conclusion
Appendix A: Key IT Spending Decision Makers
Brazil
Italy
Poland
Russia
South Korea
United Kingdom
United States
Appendix B: Definitions
B.1 Software
B.2 Hardware
B.3 Services
Appendix C: Methodology
C.1 Evaluating Criticality Score
C.2 Evaluating Demand Score
Other Reports in This Series
List of Exhibits
Exhibit 2.1: IT Deployment Details
Exhibit 3.1: Software Sales Opportunities Map
Exhibit 3.2: Opportunities and Related Sales Drivers for Software
Exhibit 3.3: Hardware Sales Opportunities Map
Exhibit 3.4: Opportunities and Related Sales Drivers for Hardware
Exhibit 3.5: IT Services Sales Opportunities Map
Exhibit 3.6: Opportunities and Related Sales Drivers for IT Services
Exhibit C1: Calculations for Estimating Criticality Score
Exhibit C2: Criticality Scores for Various Software Applications
Exhibit C3: Criticality Scores for Various Hardware Products
Exhibit C4: Criticality Scores for Various IT Services
Exhibit C5: Calculations for Estimating Demand Score
SKU: IRCPMI15 |
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