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TDC A/S IT Sales Opportunities-2008
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SKU: IRTNCP110 DescriptionDescription:
23-February-2009, Pages-31 TDC A/S provides telecommunication services in Nordic region including Scandinavia, Switzerland, Hungary, and Poland. The Company's operations consist of five major segments - the Business Nordic segment, the FixedNet Nordic segment, the Mobile Nordic Segment, the YouSee segment, and the Sunrise segment. The Business Nordic segment provides corporate telecommunication solutions to Denmark and other Nordic countries in the form of data communications and Internet Services. The FixedNet Nordic segment is a provider of landline telephony for the residential of Denmark including small office or home office (SOHO) customers and wholesale customers.
Industry trends and drivers have a direct or indirect affect on IT spending of all companies operating within an industry. For example – increased threat perception and incidence of fraud would result in increase in demand for security software and hardware. Thus, we can conclude that industry spending on any particular IT product or service is an important indicator of the criticality of that product or service for the industry. Based on the IT spend information available in ‘TechNavioTM’, we have computed a ‘criticality score’ for various IT products and services, for TDC.
Various company level developments and events are important indicators of selling opportunities and drive the sales of IT products and services. For example – an acquisition by TDC might result in opportunities for IT migration and integration services. By tracking these sales drivers (using ‘TechNavioTM’), we have arrived at a demand score for each product and service.
Through an in-depth analysis of industry trends and drivers and company level developments and events, we have made the ‘IT Selling Opportunities Map’ for hardware, software and IT services for TDC. These maps have been divided into four zones representing Level I, Level II and Level III opportunity areas. Level I opportunity areas have the highest scores and hence, there is a high probability that TDC will buy these products and services. Level II opportunity areas have lower scores and hence, lower probability to sell to TDC. Level III opportunities have the lowest scores and hence, unlikely to sell to TDC.
The report is meant for IT vendors and intends to help them identify selling opportunities within the company. Further, the identified sales drivers can be used to penetrate these accounts or increase current share of the customer's wallet. Also, the report lists key IT spending decision makers, which will enable salesperson to directly contact the key executives within the company.
Table of ContentsTable of Contents:
1. Company Overview
1.1 Business Overview
1.2 Key Figures
1.3 Corporate Headquarters
2. IT Spending and Deployments
3. IT Sales Opportunities
3.1 IT Sales Opportunities - Software
3.2 IT Sales Opportunities - Hardware
3.3 IT Sales Opportunities - Services
4. Sales Drivers
4.1 Business Continuity & Risk Management
4.2 Customer Data Protection
4.3 Customer Segmentation & Targeting
4.4 Enterprise Security
4.5 Growth from Bundled Offerings
4.6 Growth from Convergence
4.7 Growth from Mobile Broadband
4.8 Growth from Mobile TV
4.9 Mergers & Acquisitions
4.10 Offshoring & Outsourcing
4.11 Partnerships, Alliances, & Licensing
4.12 Providing Low Cost Telephony Using VoIP
4.13 Upgrading Network to Enable New Services
4.14 Using Handset Design & Functionality to Win Customers
5. Conclusion
Appendix A: Key IT Spending Decision Makers
Denmark
Appendix B: Definitions
B.1 Software
B.2 Hardware
B.3 Services
Appendix C: Methodology
C.1 Evaluating Criticality Score
C.2 Evaluating Demand Score
Other Reports in this Series
List of Exhibits
Exhibit 2.1: IT Deployment Details
Exhibit 3.1: Software Sales Opportunities Map
Exhibit 3.2: Opportunities and Related Sales Drivers for Software
Exhibit 3.3: Hardware Sales Opportunities Map
Exhibit 3.4: Opportunities and Related Sales Drivers for Hardware
Exhibit 3.5: IT Services Sales Opportunities Map
Exhibit 3.6: Opportunities and Related Sales Drivers for IT Services
Exhibit C1: Calculations for Estimating Criticality Score
Exhibit C2: Criticality Scores for Various Software Applications
Exhibit C3: Criticality Scores for Various Hardware Products
Exhibit C4: Criticality Scores for Various IT Services
Exhibit C5: Calculations for Estimating Demand Score
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