TechNavio Announces the Publication of its Report – Global Pay TV Market 2010–2015
TechNavio today launched its report Global Pay TV Market 2010–2015 based on an in-depth study covering the Americas, and the EMEA and APAC regions. The report aims to aid decision makers’ understanding of the significant trends impacting this market.
Commenting on the report, an analyst from TechNavio’s Telecom team said; “One of the major trends being witnessed in the Global Pay TV market is the decline in revenue share of cable TV operators in the Global Pay TV market. Cable TV operators face competition from IPTV and over-the-top (OTT) services, because of the presence of an increased number of subscribers having devices such as smartphones and iPads to view TV. However, in developing countries, cable TV will have high demand from subscribers due to its low price. However, the decrease in cable TV subscribers will lead to the Cable TV segment losing its revenue share in the Global Pay TV market.”
According to the report, one of the key growth drivers in the Global Pay TV market is vendors providing bundled services for pay TV. Vendors across the globe are bundling data/voice/video services, on-demand content, and advanced services such as multi-screen video delivery to offer a better-value proposition to customers. The bundling of services is more cost effective for customers because they do not have to pay separately for various services. Hence, the rapid adoption of multi-play services by end-users is acting as a key driver in the Global Pay TV market.
Further, the report also discusses that one of the major challenges in the Global Pay TV market is the cannibalization of the market by various segments.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key players.
TechNavio, the market research platform of Infiniti Research Ltd, publishes periodic reports on niche and emerging technologies. For further information, please visit http://technavio.com/content/global-pay-tv-market-2010-2015
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