TechNavio Announces the Publication of its Report - Mobile Commerce Market in South Korea 2011-2015
TechNavio today launched its report Mobile Commerce Market in South Korea 2011-2015 based on an in-depth study focusing exclusively on South Korea. The report aims to aid decision makers' understanding of the present and future landscape of this market.
Commenting on the report, an analyst from TechNavio's Telecom team said; ''As smartphone penetration is increasing in South Korea, the demand for smartphone applications and services is also growing rapidly. For the purchase of these applications, consumers need to use mobile commerce. As mobile broadband connectivity is widely available in South Korea, commercial sites can be easily accessed, and therefore online purchases are also growing at a rapid pace.''
According to the report, high penetration rate of mobile broadband in the country, which enables easy access to the internet for conducting mobile commerce activities is driving the Mobile Commerce market in South Korea.
Further, the report discusses that one of the major challenges for this market is the concern of end-users regarding the security of the financial data that is used in mobile transactions.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key players.
TechNavio, the market research platform of Infiniti Research Ltd, publishes periodic reports on niche and emerging technologies. For further information, please visit http://www.technavio.com/content/mobile-commerce-market-south-korea-2011...
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