Telecom Italia S.p.A. is an Italy-based telecommunications group. The Group operates in communications, television and office products sectors. The Group's principal activities are provision of telecommunication networks, fixed and mobile and related services such as installation of telephone apparatus for commercial and private use; Internet applications and satellite networks. It also provides media and internet services, supplying office product solutions and solutions in the television sector using both analog and digital terrestrial technology. The Company operates domestically and internationally, mainly in Europe, Latin America and the Mediterranean area.

Industry trends and drivers have a direct or indirect affect on IT spending of all companies operating within an industry. For example – increase in demand for WiMax services might result in increase in demand for the required infrastructure and access equipments by Telecom Italia. Thus, we can conclude that industry spending on any particular IT product or service is an important indicator of the criticality of that product or service for the industry. Based on the IT spend information available in ‘TechNavio^TM’, we have computed a ‘criticality score’ for various IT products and services, for Telecom Italia.

Further, various company level developments and events are important indicators of selling opportunities and drive the sales of IT products and services. For example – an acquisition by Telecom Italia might result in opportunities for IT migration and integration services. By tracking these sales drivers (using ‘TechNavio^TM’), we have arrived at a demand score for each product and service.

Through an in-depth analysis of industry trends and drivers and company level developments and events, we have made the ‘IT Selling Opportunities Map’ for hardware (including telecom equipment), software and IT services for Telecom Italia. These maps have been divided into four zones representing Level I, Level II and Level III opportunity areas. Level I opportunity areas have the highest scores and hence, there is a high probability that Telecom Italia will buy these products and services. Level II opportunity areas have lower scores and hence, lower probability to sell to Telecom Italia. Level III opportunities have the lowest scores and hence, unlikely to sell to Telecom Italia.

The report is meant for IT and telecom equipment vendors and intends to help them identify selling opportunities within the company. Further, the identified sales drivers can be used to penetrate these accounts or increase current share of the customer's wallet. Also, the report lists key IT spending decision makers, which will enable salesperson to directly contact the key executives within the company.