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Telekom Austria-IT Sales Opportunities-2008
DescriptionDescription:
16-March-2009, Pages-34 Telekom Austria AG (Telekom Austria) is an Austria based telecommunication company. The company's business segments include fixed net and mobile communications. The fixed net segment comprises voice telephony and data communications, Internet access, value-added and wholesale services. In the mobile communications segment, Telekom Austria provides switched voice telephony and value added services. Telekom Austria also has telecom holdings in Central and South-eastern Europe.
Industry spending on any particular IT product or service is an important indicator of the criticality of that product or service for the industry. Based on the IT spend information available in ‘TechNavioTM’, we have computed a ‘criticality score’ for various IT products and services, for Telekom Austria.
Further, various company level developments and events are important indicators of selling opportunities and drive the sales of IT products and services. For example – an acquisition by Telekom Austria might result in opportunities for IT migration and integration services. By tracking these sales drivers (using ‘TechNavioTM’), we have arrived at a demand score for each product and service.
Through an in-depth analysis of industry trends and drivers and company level developments and events, we have made the ‘IT Selling Opportunities Map’ for hardware (including telecom equipment), software and IT services for Telekom Austria. These maps have been divided into four zones representing Level I, Level II and Level III opportunity areas. Level I opportunity areas have the highest scores and hence, there is a high probability that Telekom Austria will buy these products and services. Level II opportunity areas have lower scores and hence, lower probability to sell to Telekom Austria. Level III opportunities have the lowest scores and hence, unlikely to sell to Telekom Austria.
The report is meant for IT and telecom equipment vendors and intends to help them identify selling opportunities within the company. Further, the identified sales drivers can be used to penetrate these accounts or increase current share of the customer's wallet. Also, the report lists key IT spending decision makers, which will enable salesperson to directly contact the key executives within the company.
Table of ContentsTable of Contents:
1. Company Overview 1.1 Business Overview
1.2 Key Figures
1.3 Corporate Headquarters
2. IT Spending and Deployments
3. IT Sales Opportunities
3.1 IT Sales Opportunities - Software
3.2 IT Sales Opportunities - Hardware
3.3 IT Sales Opportunities - Services
4. Sales Drivers
4.1 Business Continuity & Risk Management
4.2 Business Portfolio Management
4.3 Customer Service
4.4 Growth from Bundled Offerings
4.5 Growth from Location Based Services
4.6 Growth from Mobile Broadband
4.7 Increasing ARPU from Existing Services
4.8 Mergers & Acquisitions
4.9 Network Coverage & Capacity Expansion
4.10 Understanding Market Needs
5. Conclusion
Appendix A: Key IT Spending Decision Makers
Austria
Appendix B: Definitions
B.1 Software
B.2 Hardware
B.3 Services
Appendix C: Methodology
C.1 Evaluating Criticality Score
C.2 Evaluating Demand Score
Other Reports in this Series
List of Exhibits
Exhibit 2.1: IT Deployment Details
Exhibit 3.1: Software Sales Opportunities Map
Exhibit 3.2: Opportunities and Related Sales Drivers for Software
Exhibit 3.3: Hardware Sales Opportunities Map
Exhibit 3.4: Opportunities and Related Sales Drivers for Hardware
Exhibit 3.5: IT Services Sales Opportunities Map
Exhibit 3.6: Opportunities and Related Sales Drivers for IT Services
Exhibit C1: Calculations for Estimating Criticality Score
Exhibit C2: Criticality Scores for Various Software Applications
Exhibit C3: Criticality Scores for Various Hardware Products
Exhibit C4: Criticality Scores for Various IT Services
Exhibit C5: Calculations for Estimating Demand Score
SKU: IRTNCP112 |
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