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Telenor-IT Sales Opportunities-2008
DescriptionDescription:
16-March-2009, Pages-38 Telenor is a mobile telecommunication services provider worldwide. It is headquartered at Fornebu, Norway. Telenor operates mainly in three business segments, which are mobile services, fixed line services, and broadcast services. It offers complete telecommunications solutions to retail and business customers. Mobile services include voice & data services, Internet and value added services. Fixed line services include Analog (PSTN), digital fixed-line telephony services (ISDN), and broadband voice services over Internet Protocol (VoIP), Internet access via PSTN/ISDN, and digital subscriber lines (DSL), data services and leased lines. Telenor through its subsidiaries provides broadcast services such as Pay TV services, Direct to Home (DTH) satellite dish, Internet services, and transmission services in Nordic region. Its subsidiaries for the broadcast services are Canal Digital, Conax, Norkring and satellite broadcast.
Industry spending on any particular IT product or service is an important indicator of the criticality of that product or service for the industry. Based on the IT spend information available in ‘TechNavioTM’, we have computed a ‘criticality score’ for various IT products and services, for Telenor.
Further, various company level developments and events are important indicators of selling opportunities and drive the sales of IT products and services. For example – an acquisition by Telenor might result in opportunities for IT migration and integration services. By tracking these sales drivers (using ‘TechNavioTM’), we have arrived at a demand score for each product and service.
Through an in-depth analysis of industry trends and drivers and company level developments and events, we have made the ‘IT Selling Opportunities Map’ for hardware (including telecom equipment), software and IT services for Telenor. These maps have been divided into four zones representing Level I, Level II and Level III opportunity areas. Level I opportunity areas have the highest scores and hence, there is a high probability that Telenor will buy these products and services. Level II opportunity areas have lower scores and hence, lower probability to sell to Telenor. Level III opportunities have the lowest scores and hence, unlikely to sell to Telenor.
The report is meant for IT and telecom equipment vendors and intends to help them identify selling opportunities within the company. Further, the identified sales drivers can be used to penetrate these accounts or increase current share of the customer's wallet. Also, the report lists key IT spending decision makers, which will enable salesperson to directly contact the key executives within the company.
Table of ContentsTable of Contents:
1. Company Overview
1.1 Business Overview
1.2 Key Figures
1.3 Corporate Headquarters
2. IT Spending and Deployments
3. IT Sales Opportunities
3.1 IT Sales Opportunities - Software
3.2 IT Sales Opportunities - Hardware
3.3 IT Sales Opportunities - Services
4. Sales Drivers
4.1 Customer Service
4.2 Customized & Personalized Offerings
4.3 Employee Productivity & Compensation Management
4.4 Growth from Bundled Offerings
4.5 Growth from Convergence
4.6 Growth from Enterprise Market
4.7 Growth from M2M Connectivity
4.8 Mergers & Acquisitions
4.9 Network Coverage & Capacity Expansion
4.10 Partnerships, Alliances, & Licensing
4.11 Upgrading Network to Enable New Services
5. Conclusion
Appendix A: Key IT Spending Decision Makers
Norway
Pakistan
Sweden
United Kingdom
Russia
Appendix B: Definitions
B.1 Software
B.2 Hardware
B.3 Services
Appendix C: Methodology
C.1 Evaluating Criticality Score
C.2 Evaluating Demand Score
Other Reports in this Series
List of Exhibits
Exhibit 2.1: IT Deployment Details
Exhibit 3.1: Software Sales Opportunities Map
Exhibit 3.2: Opportunities and Related Sales Drivers for Software
Exhibit 3.3: Hardware Sales Opportunities Map
Exhibit 3.4: Opportunities and Related Sales Drivers for Hardware
Exhibit 3.5: IT Services Sales Opportunities Map
Exhibit 3.6: Opportunities and Related Sales Drivers for IT Services
Exhibit C1: Calculations for Estimating Criticality Score
Exhibit C2: Criticality Scores for Various Software Applications
Exhibit C3: Criticality Scores for Various Hardware Products
Exhibit C4: Criticality Scores for Various IT Services
Exhibit C5: Calculations for Estimating Demand Score
SKU: IRTNCP129 |
Single User License: Allows one specific user access to the report Three User License: Allows up to three employees within your organization access to the report Five User License: Allows up to five employees within your organization access to the report Enterprise License: Allows all employees within your organization access to the report |