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Verizon Communications Inc. - IT Sales Opportunities – 2008
DescriptionDescription:
8 August 2008, Pages- 32 Verizon Communications Inc. (Verizon) is engaged in providing communication services. The two segments of the company are Wireline and Domestic Wireless. Wireline communication services include voice, internet access, broadband video and data, next generation Internet Protocol (IP) network services, network access, long distance and other services. Domestic Wireless’s products and services include wireless voice, data products and other services, and equipment sales across the United States.
Industry trends and drivers have a direct or indirect affect on IT spending of all companies operating within an industry. For example – increase in demand for WiMax services might result in increase in demand for the required infrastructure and access equipments by Verizon. Thus, we can conclude that industry spending on any particular IT product or service is an important indicator of the criticality of that product or service for the industry. Based on the IT spend information available in ‘TechNavioTM’, we have computed a ‘criticality score’ for various IT products and services, for Verizon.
Further, various company level developments and events are important indicators of selling opportunities and drive the sales of IT products and services. For example – an acquisition by Verizon might result in opportunities for IT migration and integration services. By tracking these sales drivers (using ‘TechNavioTM’), we have arrived at a demand score for each product and service.
Through an in-depth analysis of industry trends and drivers and company level developments and events, we have made the ‘IT Selling Opportunities Map’ for hardware (including telecom equipment), software and IT services for Verizon. These maps have been divided into four zones representing Level I, Level II and Level III opportunity areas. Level I opportunity areas have the highest scores and hence, there is a high probability that Verizon will buy these products and services. Level II opportunity areas have lower scores and hence, lower probability to sell to Verizon. Level III opportunities have the lowest scores and hence, unlikely to sell to Verizon.
The report is meant for IT and telecom equipment vendors and intends to help them identify selling opportunities within the company. Further, the identified sales drivers can be used to penetrate these accounts or increase current share of the customer's wallet. Also, the report lists key IT spending decision makers, which will enable salesperson to directly contact the key executives within the company.
Table of ContentsTable of Contents:
1. Company Overview
1.1 Business Overview
1.2 Key Figures
1.3 Corporate Headquarters
2. IT Spending and Deployments
3. IT Sales Opportunities
3.1 IT Sales Opportunities - Software
3.2 IT Sales Opportunities - Hardware
3.3 IT Sales Opportunities - Services
4. Sales Drivers
4.1 Business Portfolio Management
4.2 Customer Segmentation & Targeting
4.3 Cutting Costs & Gaining Efficiency
4.4 Growth from Bundled Offerings
4.5 Growth from Mobile TV
4.6 Increasing ARPU from Existing Services
4.7 Mergers & Acquisitions
4.8 Network Capacity Planning
4.9 Network Coverage & Capacity Expansion
4.10 Partnerships, Alliances & Licensing
4.11 Revenue from Unutilized Network Capacity
5. Conclusion
Appendix A: Key IT Spending Decision Makers
USA
Appendix B: Definitions
B.1 Software
B.2 Hardware
B.3 Services
Appendix C: Methodology
C.1 Evaluating Criticality Score
C.2 Evaluating Demand Score
Other Reports in This Series
List of Exhibits
Exhibit 2.1: IT Deployment Details
Exhibit 3.1: Software Sales Opportunities Map
Exhibit 3.2: Opportunities and Related Sales Drivers for Software
Exhibit 3.3: Hardware Sales Opportunities Map
Exhibit 3.4: Opportunities and Related Sales Drivers for Hardware
Exhibit 3.5: IT Services Sales Opportunities Map
Exhibit 3.6: Opportunities and Related Sales Drivers for IT Services
Exhibit C1: Calculations for Estimating Criticality Score
Exhibit C2: Criticality Scores for Various Software Applications
Exhibit C3: Criticality Scores for Various Hardware Products
Exhibit C4: Criticality Scores for Various IT Services
Exhibit C5: Calculations for Estimating Demand Score
SKU: IRCPTI10 |
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