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VimpelCom-IT Sales Opportunities-2008
DescriptionDescription:
16-March-2009, Pages-35 Vimpel Communications (VimpelCom) is a Moscow-based telecommunication service provider, offering a comprehensive range of services in the areas of wireless, fixed and broadband technologies. These services are offered under the brands “Beeline” and “Golden Telecom”. The service offerings of the company include voice & data services, internet, integrated telecommunication service, IP services and m-commerce. The company is also involved in the sale of wireless handsets and accessories. VimpelCom offers these services through its subsidiaries to the Retail, Corporate and Government segments.
Industry spending on any particular IT product or service is an important indicator of the criticality of that product or service for the industry. Based on the IT spend information available in ‘TechNavioTM’, we have computed a ‘criticality score’ for various IT products and services, for VimpelCom.
Further, various company level developments and events are important indicators of selling opportunities and drive the sales of IT products and services. For example – an acquisition by VimpelCom might result in opportunities for IT migration and integration services. By tracking these sales drivers (using ‘TechNavioTM’), we have arrived at a demand score for each product and service.
Through an in-depth analysis of industry trends and drivers and company level developments and events, we have made the ‘IT Selling Opportunities Map’ for hardware (including telecom equipment), software and IT services for VimpelCom. These maps have been divided into four zones representing Level I, Level II and Level III opportunity areas. Level I opportunity areas have the highest scores and hence, there is a high probability that VimpelCom will buy these products and services. Level II opportunity areas have lower scores and hence, lower probability to sell to VimpelCom. Level III opportunities have the lowest scores and hence, unlikely to sell to VimpelCom.
The report is meant for IT and telecom equipment vendors and intends to help them identify selling opportunities within the company. Further, the identified sales drivers can be used to penetrate these accounts or increase current share of the customer's wallet. Also, the report lists key IT spending decision makers, which will enable salesperson to directly contact the key executives within the company.
Table of ContentsTable of Contents:
1. Company Overview
1.1 Business Overview
1.2 Key Figures
1.3 Corporate Headquarters
2. IT Spending and Deployments
3. IT Sales Opportunities
3.1 IT Sales Opportunities - Software
3.2 IT Sales Opportunities - Hardware
3.3 IT Sales Opportunities - Services
4. Sales Drivers
4.1 Customized & Personalized Offerings
4.2 Growth from Bundled Offerings
4.3 Growth from Mobile Advertising
4.4 Increasing ARPU from Existing Services
4.5 Mergers & Acquisitions
4.6 Optimizing Promotional Initiatives
4.7 Partnerships, Alliances & Licensing
4.8 Reducing Customer Churn
4.9 Sourcing VAS Content from Third Parties
4.10 Upgrading Network to Enable New Services
4.11 Using Handset Design & Functionality to Win Customers
5. Conclusion
Appendix A: Key IT Spending Decision Makers
Russia
Appendix B: Definitions
B.1 Software
B.2 Hardware
B.3 Services
Appendix C: Methodology
C.1 Evaluating Criticality Score
C.2 Evaluating Demand Score
Other Reports in This Series
List of Exhibits
Exhibit 2.1: IT Deployment Details
Exhibit 3.1: Software Sales Opportunities Map
Exhibit 3.2: Opportunities and Related Sales Drivers for Software
Exhibit 3.3: Hardware Sales Opportunities Map
Exhibit 3.4: Opportunities and Related Sales Drivers for Hardware
Exhibit 3.5: IT Services Sales Opportunities Map
Exhibit 3.6: Opportunities and Related Sales Drivers for IT Services
Exhibit C1: Calculations for Estimating Criticality Score
Exhibit C2: Criticality Scores for Various Software Applications
Exhibit C3: Criticality Scores for Various Hardware Products
Exhibit C4: Criticality Scores for Various IT Services
Exhibit C5: Calculations for Estimating Demand Score
SKU: IRTNCP130 |
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