Overview of the virtual retinal display (VRD) market
The VRD market is anticipated to grow at a steady rate and will post a CAGR of more than 3% during the forecast period. The numerous benefits of VRD over other display technologies will drive the growth prospects for the market during the forecast period. Some of the major advantages of VRD are identified in terms of factors such as the color range, luminance and viewing modes, contrast ratio, and power consumption. VRDs have the tendency to transmit light energy in an ideal range that allows a clear display of an image even in fluctuating environments. Also, since the VRD luminance can be controlled in the augmented model (AR), the user can view an image even outside ambient light conditions. In terms of contrast ratio, VRD brightness can be increased to high levels or decreased to minimal levels, which is not possible with conventional display technologies. Also, in terms of power consumption, the VRD technology can carry all of its generated light onto the retina, leading to a brighter display with minimum power requirements. Furthermore, as VRD has a large number of advantages such as high clarity and low power consumption over LCDs and other display technologies, its adoption across various industries is expected to increase continually.
The high scope of VRD in augmented reality (AR) devices will drive the growth prospects for the market’s growth. As AR devices integrated with VRD can produce bright images, it is more beneficial in the daylight. Another factor that drives the demand for VRD in AR devices is the application of VRD in environments with poor lighting conditions such as in mines. Furthermore, the real-world image can be electronically enhanced and can be presented better using VRD without any glare.
Competitive landscape and key vendors
The global virtual retinal display market comprises of very few
Overview of the global 3D display market
Technavio’s market research analyst predicts the global 3D display market to grow steadily at a CAGR of more than 28% during the forecast period. The penetration of 3D technology is on the rise all across the globe, as 3D display panels are being used in several applications such as in mobile handsets, tablet PCs, and in billboards for advertisements. The growing popularity of 3D video content has led to the emergence of several 3D channels over the past few years. Majority of movies made in Hollywood are in the 3D format, offering a unique experience to consumers. Also, several gaming vendors are developing 3D gaming devices, such as 3D tablet PCs, which uses autostereoscopic 3D technology. Moreover, the emergence of ultra-high-definition (UHD) TVs will also positively aid to the demand for 3D displays which offer multi-view, stereoscopic, and high picture quality.
At present, 3D displays are used in flat panel TVs, portable gaming devices, and advertisement billboards. However, there is a projected increase in 3D display applications in the coming years such as 3D smart displays, mobile handsets, displays used in the healthcare sector, notebooks, monitors, and large-sized displays. Such growing number of 3D display applications will result in the increased penetration of 3D displays and will be a prominent driving factor for the market during the forecast period. Also, several 3D device manufacturers are focusing to offer consumers with products that have extra features, such as direct-lit LED backlights, ultra-slim form factors, and
Market outlook of the large area LCD display market
Technavio’s research analyst predicts the global large area LCD display market to grow at a CAGR of 3% during the forecast period. The formation of UHD alliances is the primary growth driver for this market. During 2015, supply chain members of the global UHD TV market announced the formation of the UHD Alliance to support innovative technologies including 4K and higher resolution, high dynamic range, immersive 3D audio, and wider color gamut.
The decline in ASP of the LCD panel is expected to boost the market growth during the forecast period. During 2014, per meter square, ASP of LCD panel was $472, which declined to $416 during 2015. Vendors reduced the ASP to reduce excess inventory. The declining per square meter ASP of LCD panel drove the shipment of LCD display in terms of area.
Product segmentation and analysis of the large area LCD display market
During 2015, the TV segment dominated the large area LCD display market with a market share of 38%. The primary reason for the growth of this product segment was the strong demand for 4K TVs of 40 inches and larger screen size. During 2015, several manufacturers introduced 4K TVs ranging from 50 inches and above.
Geographical segmentation and analysis of the large area LCD display market
During 2015, APAC accounted for 81% of the market share and is expected to grow at a CAGR of 1% during the forecast period. The high concentration of display device manufacturers and LCD panel manufacturers in this region are the primary growth
Outlook of the global heads-up display market
Technavio’s market research analyst predicts the global heads-up display market to grow steadily at a CAGR of around 40% in terms of unit shipment during the forecast period. The emergence of augmented reality (AR) is the primary growth driver for this market. AR is an emerging technology that permits the overlay of computer graphics into the real world. AR generates a comprehensive view, which is a combination of the real scene viewed by end users and an augmented, computer-generated virtual scene with additional information. In the automotive sector, AR heads-up displays present a virtual image of the road, thus, ensuring a safer driving experience. In the aviation sector, heads-up displays are helpful for both military and civil aircrafts and helicopters, as they offer features like the large angle of attack, flight path vector and acceleration cues, target altitude and speed, flashing markers, flight director, and flight path reference cue for landing.
The increased funding for military modernization programs in APAC and the Middle East is expected to boost the prospects for market growth during the forecast period. For instance, in 2015, India announced an investment of $25 billion for the purchase of 127 fifth-generation stealth fighter aircraft from Russia. This will increase the fitment rate of heads-up displays in technologically advanced aircraft and helicopters, which in turn will impel market growth in this market.
Segmentation by end-users and analysis of the heads-up display market
- Civil aviation
- Military aviation
In terms of unit shipments, the automotive application segment dominated this market and accounted for a market share of around 99% in 2015. One of the major reasons for this segment’s growth is
Outlook of the global display market for avionics applications
The global display market for avionic applications will post a moderate market growth rate during the forecast period and will grow at a CAGR of over 3% by 2020. The recent growth of the civil and military aviation segments, especially in terms of aircraft production, will bolster the prospects for growth in the display market for avionic applications during the forecast period. Also, factors such as the growing demand for automation will also aid in the growth of this market as it helps to reduce the workload of the pilot and also ensures the availability of critical flight information. Since automation enhances flight operational safety and efficiency, its rising demand among the end users in the aviation sector will result in the steady growth of this market during the predicted period.
In terms of geography, Technavio’s market research analyst has estimated the Americas to account for nearly 43% of the total market share by 2020. Due to increased air traffic and number of commercial aircraft in this region, the Federal Aviation Administration (FAA) has invested extensively in the development and procurement of cockpit display systems. As these systems enhance the operational efficiency of airlines, an increase in its implementation will result in the high growth of this market over the next four years.
Segmentation by type and analysis of the display market for avionics applications
- Heads-up display (HUD)
- In-flight display
According to this market research, the in-flight display segment will be the largest market segment during the forecast period and will account for an impressive market share of approximately 83% by 2020. Advantages like the ability of in-flight displays to provide flight details related to fuel status, air pressure, airspeed, and temperature, as well as
Overview of the global metal oxide TFT backplane market
Technavio’s market research analyst predicts that the global metal oxide TFT backplane market will grow at a significant CAGR of just over 24% during the forecast period. One of the key drivers influencing the growth of this market is the rising demand for UHD LCD TVs. During 2015 alone, more than 28 million UHD LCD TVs were shipped globally. The price of UHD TV is much higher than HD TV, because of features like picture clarity and very high resolution. UHD TVs also offer features like wide field of view, better color range, and a high dynamic range. Superior optical quality and a better viewing experience are reasons which will have a positive impact on market growth during this forecast period.
Another factor propelling the growth of this market is the impact of technological advances like the emergence of 3D UHD TVs with 4K pixel resolution. The global UHD market currently incorporates 3D technology in UHD TVs, and such units are in high demand. Many 3D channels are being added by TV stations so that movies and football matches can be broadcast in this format for an enhanced viewing experience.
Application based segmentation and analysis of the metal oxide TFT backplane market
- Desktop PC
The smartphone segment accounted for nearly 68% of the market share during 2015. Display manufacturers prefer metal oxide technology in smartphones due to low power consumption and its high-resolution displays. This segment will, however, not experience high growth patterns in the coming years as the metal oxide technology does not offer any cost advantage to the small and medium-sized display manufacturers.
In terms of technology and application, there has been a gradual transition in the display sector. Displays are now being used across industry verticals and their inherent advantages make next-generation displays ideal for applications like advertising and human-machine interfaces and products like smartphones and smart watches.
Energy efficiency, resolution, and display size are all key elements that influence the rate and pattern of adoption of this technology across industries.