Health and Wellness
Outlook of the global feminine douching products market
The global market for feminine douching products is expected to witness a slow but moderate CAGR of almost 1% by 2020. The recent preference for aggressive marketing is a key factor responsible for the moderate growth of this market during the estimated period. It has been noted that a major reason why women continue to douche is due to aggressive marketing, advertising, and promotions done by market participants. Some vendors in this market are also focusing on endorsing customer-specific products to stimulate the sales of feminine hygiene products like douches. Similarly, online e-commerce websites have also dedicated product categories for hygiene products to increase their sales, making it easier to browse and buy products. Furthermore, with the introduction of new and innovative products, coupled with advertisements to attract women, particularly the younger generation, this market is anticipated to witness moderate growth over the next few years.
Another key trend that is envisaged to aid in this market’s growth is the migration of manufacturing and sales facilities to APAC. In recent years, many manufacturers of feminine douching products have either established or expanded their current manufacturing and sales networks in APAC. APAC has a large population of women with high disposable income, especially in India, China, South Korea, Japan, and Australia, which provides a huge opportunity for vendors in the market to target the untapped potential. The recent shift of manufacturing and sales facilities to APAC would not
Overview of the global breast massager market
Technavio’s market research analyst predicts that the global breast massager market will grow at a CAGR of more than 4% between 2016 and 2020. Breast massage is one of the most adopted methods for reducing breast cancer risk and is increasingly being suggested to patients who have breast cancer. It helps in the circulation of lymph fluid and enhances the immunity of the patients. Massage also improves the flow of blood to the tissues, thereby, leaving them well-nourished and free from blockages. Such growing requirements for breast massages have prompted vendors to come up with wellness products such as breast massagers, which are convenient to use as well as cost-effective. With the consistent application, these massagers minimize the risks of fibroids, cysts, and cancer and relieve pain and discomfort. Moreover, with the growing cost of laser treatments and surgeries, consumers are opting for self-massaging methods such as breast massagers for breast shaping and enlargement owing to their cost-effectiveness.
Working women prefer several e-commerce sites to browse and purchase the most advanced breast massagers from a wide range of health and wellness products available online. Also, the online retail platforms provide quick delivery services, besides offering products at affordable prices. APAC is the fastest-growing region in terms of Internet penetration as it provides a very high growth opportunity for online retailing of breast massagers. Also, the region offers
Overview of the global tampons market
The global tampons market is anticipated to grow at a steady rate and will post a CAGR of close to 6% during the forecast period. Rising product innovations in the health and hygiene sector will drive the growth prospects for the global industrial castings market in the forthcoming years. For instance, in April 2015, Procter & Gamble launched Tampax Pocket Pearl, a new pocket-sized tampon with superior protection and comfort level that is likely to gain popularity among consumers. Also, the pilot programs conducted by various companies increase the awareness among the consumers regarding their products available in the market. For instance, in March 2016, Procter & Gamble launched a pilot program across 25 schools in the US, through which the company provided free tampons and pads to middle and high school students. Furthermore, the demand for tampons is increasing due to the advantages associated with its usage over other feminine care products such as sanitary pads and panty liners during menstruation.
In terms of geography, the Americas accounted for the maximum market share during 2015 and will continue to dominate the market until the end of 2020. One of the major factors responsible for the market’s growth in the region is the high revenue generation capacity of the market in the US. The market in this region witnesses strong growth due to the high penetration of tampons, especially organic and natural tampons. Another major factor that drives the market’s growth in the region is the early puberty rate in girls.
Competitive landscape and key vendors
The global tampons market is highly diversified and competitive due to the presence of a large number of international and regional players. To gain an edge in the market, these vendors are strategizing by entering into M&A and partnerships. Also, these vendors compete
Overview of the global organic and natural pantyliner market
The global organic and natural pantyliner market is anticipated to grow at a steady rate and will post a CAGR of more than 7% during the forecast period. The changing lifestyle of women will drive the growth prospects for the global organic and natural pantyliner market until the end of 2020. Some of the major factors that contribute to the rising demand of pantyliners include sudden loss of bladder control and unexpected periods during various activities such as night time adventure treks, swimming, running, and working out. Other reasons for the growing popularity of pantyliners include the increasing stress levels in women causing hormonal imbalance that eventually leads to excess perspiration. The ability of these pantyliners to provide complete dryness, freshness, and daily innerwear protection will result in its high demand among end-users. Also, since these products are widely available in various sizes and shapes with breathable layers and side wings, they are gaining traction in the market. Furthermore, the natural and organic pantyliners can also be used during vaginal discharge, unusual periods, tampon overflow, lighter flow periods, and humid days.
The rise in e-commerce will drive the growth prospects for the global organic and natural pantyliner market during the forecast period. E-commerce helps companies to promote and market their products online to gain more customers and increase product sales. One of the major factors that fosters the customer’s preference for online purchase is the availability of various attractive offers and deals offered by the vendors.
Competitive landscape and key vendors
The global organic and natural pantyliner market is highly diversified and competitive due to the presence of a large number of international and regional vendors. Regional vendors find it difficult
Overview of the global organic sanitary napkins market
Technavio’s market research analyst predicts the global organic sanitary napkins market to grow at a CAGR of almost 7% during the forecast period. The use of hazardous chemicals and raw materials in sanitary napkins, along with associated side effects and safety issues, has propelled the interest of female population toward organic sanitary napkins. These napkins are manufactured by using organic materials and protects the women against skin rashes, cervical cancer, toxic shock syndrome, irritation, and itching. Several companies are focusing on innovations to create products with high absorption capability. Factors like superabsorbent fiber technology, the introduction of organic products, and absence of chemicals are likely to attract consumers toward organic sanitary napkins. For instance, Natracare offers a range of sanitary pads and panty liners made from chlorine free cellulose and bioplastics, which are also compostable and biodegradable.
Geographically, APAC is anticipated to witness the highest growth rate during the forecast period. Japan, India, China, Singapore, and South Korea will account for the major chunk of the revenue generated in the region. Factors like rapid economic growth and rising disposable incomes have increased the purchase of feminine hygiene related products in the region. Moreover, the growing awareness about the side-effects of sanitary napkins has propelled the use of organic products among females.
Competitive landscape and key vendors
Characterized by the presence of several vendors, the global organic sanitary napkins market is highly fragmented. While organic sanitary napkins are widely available across various pharmacies, drug stores, and general
Overview of the global natural and organic tampons market
Technavio’s market research analyst predicts the global natural and organic tampons market to grow at a CAGR of close to 7% by 2020. The primary reason for the growth of the global market is the increased use of natural and organic tampons among consumers in developed countries such as the US, Canada, and countries in Western Europe. These tampons are comfortable, compact in size, and provide complete protection during menstruation. They can be used during swimming and while playing games, absorbing leakage for up to eight hours. Women increasingly prefer tampons to sanitary napkins as the chances of spillage and leakage during menstruation is minimal while using tampons. Also, the disposal of natural and organic tampons is convenient and less polluting to the environment as these products are biodegradable compared with non-organic feminine hygiene products. Many vendors in the market are taking marketing and advertising initiatives to educate women on the advantages and use of tampons, which will eventually increase the awareness of these products, leading to further growth of the market in the coming years.
Several retailers in the market are focusing on improving the online shopping experience through effective initiatives, such online education, and targeted marketing. Such initiatives have also increased the comfort level of consumers in procuring products online from this category. For instance, e-commerce sites like Amazon are selling a broad range of natural and organic tampons from different companies across the globe at discounted prices. Also, there is a shift in shopping patterns where customers are adopting digital means to research on information and pricing of products through online chats and