Health and Wellness
Overview of the global emergency contraceptive (EC) pills market
Technavio’s market research analyst predicts that the global emergency contraceptive (EC) pills market will grow at a steady CAGR of around 2% by 2020. Contraceptive pills are the cheapest and the easiest means of contraception among women. Growing concerns about family planning have led to the rapid adoption of EC pills. This has also resulted in a considerable decline in fertility and birth rates in many countries across the globe. Though other contraception methods like condoms have gained traction among people as an effective birth control strategy, the lack of reliability in condoms has boosted the demand for EC pills. Increasing availability and accessibility of EC pills will result in its augmented usage in the coming years.
Social marketing initiatives have led to increased awareness for EC pills and have also decreased the risk of unintended pregnancy. For instance, PSI is a growing marketing and promotional platform for educating and creating awareness about products. Such awareness programs offer creative, effective, and successful ideas about reproductive health products and services, especially in developing countries. The growing use of social networking by the younger population will compel vendors to make more investments in the social media marketing platforms, which in turn will aid in the growth of the EC pills market over the next few years.
Geographical segmentation and analysis of the EC pills market
As per the market study report, the Americas was the largest region for the EC pills market and accounted for around 40% of the total market share in 2015. Much of this region’s growth comes from the rising cases of unintended pregnancies and wide availability of pills. Factors such as the growing usage of these pills among older
Outlook of the global oral hygiene market
Technavio’s market research analyst predicts the global oral hygiene food market to grow moderately at a CAGR of about 4% during the forecast period. Growing oral hygiene awareness among consumers is one of the major growth drivers for this market. Also, the proliferation of various oral conditions like tooth loss, dental caries, periodontitis among the aging population, and dry mouth and oral cancer will further enhance the prospects for growth in this market.
Improved packaging of products is expected to impel market growth during the forecast period. The vendors in this market are constantly innovating in packaging, formulations, and promotional activities. For instance, Colgate-Palmolive has committed to developing a recyclable toothpaste tube or package, which would reflect a commitment to sustainability in its product category. This is likely to gain significant traction among end users as most people prefer purchasing products that are eco-friendly.
Product-based segmentation of the oral hygiene market
The primary oral hygiene segment currently dominates this market and accounts for more than 70% of the total market share. Much of this segment’s growth can be attributed to the high usage of primary products such as toothpaste, toothbrush, and replacement heads by end users. The market share of the primary segment is likely to witness a slight decrease by 2020 due to the availability of secondary oral hygiene products, such as mouthwash, at a lower cost.
Geographical segmentation of the oral hygiene market
Global outlook of the electronic massager market
Market research analysts at Technavio have predicted that the global electronic massager market will grow steadily at a CAGR of more than 6% between 2016 and 2020. Electronic massagers are significantly gaining prominence and becoming popular among consumers for their apparent treatment of ailments, which ranges from the treatment of obesity to complications of cancer. With the aggressive promotions and marketing of electronic massagers through internet retailing, both sick and healthy people are increasingly using them. Currently, the majority of manufacturers are designing electronic massagers based on the shiatsu massage model, which include functionalities like rolling, compression, percussion, kneading, tapping, and flapping. At present, HoMedics offers a series of shiatsu-inspired massage cushions, massage chairs, and massagers. The increasing need to reduce stress drives will propel the use of electronic massagers in the coming years, owing to the high-quality massage therapies offered by them.
By occupying around 45% of the overall market in 2015, the Americas contributed the largest portion of revenues in the global electronic massager market. Higher-income consumers and the rise in spending power have significantly increased the ability of consumers to buy premium electronic massagers, which provide luxury experiences. Factors such as the availability of advanced electronic devices such as smart features-enabled electronic massagers will spur positive growth for this market in the Americas during the forecast period. Also, the presence of a large number of electronic massagers brands available online will also contribute to the growth of this market in the coming years.
Competitive landscape and key vendors
Outlook of the wellness tourism market
According to the market research analysts at Technavio, the global wellness tourism market is expected to witness tremendous growth and will post a staggering CAGR of more than 10% over the forecast period. With an increasing number of people becoming aware of the various anti-aging and de-stressing measures, the market for wellness tourism is likely to have a positive impact in the coming years. Several men and women in countries like the US, Brazil, Mexico, China, Italy, France, and South Africa are opting for facial aesthetic procedures for a youthful appearance. Moreover, the demand for facial aesthetics is also growing due to its advantages, such as fewer scars and pain. With most surgeons and patients opting for hyaluronic acid-based and collagen-based products for such procedures, the wellness tourism market is expected to benefit from this growing awareness.
In the last few years, there has been a shift in consumer attitude towards taking ownership of one’s health. Lifestyle diseases and the failure of the conventional medical system to pre-empt and treat chronic conditions are driving individuals toward wellness and preventive services to maintain and improve their health. Going to the spas, along with other wellness activities, such as relaxation programs, healthy menu options at hotels, and fitness facilities are no longer perceived a luxury or the domain of the wealthy. Consequently, many consumers undergo massages and therapies as treatments for daily stress and chronic pain. Moreover, reflexology is also becoming a
Global outlook of the connected health market
Extensive research carried out by the market research analysts at Technavio has shown that the global connected health market will witness tremendous growth and will post an impressive CAGR of more than 26% over the forecast period. The changing healthcare scenario demands the entire healthcare ecosystem ranging from hospitals, medical practitioners, resources, insurance coverage, and regulatory framework to be well equipped to handle the increasing volume of patient information. Connected health has led to the development of new products and services based primarily on the smooth sharing of patient health data across the entire market to create a complete view of the population. Moreover, the introduction of advanced devices for patient health information and medical history provide improved visibility to doctors. This ensures the continuous monitoring of patients as the focus has now shifted to improving patient health rather than manually preparing the records. With the proper use of these solutions, smaller medical errors can be eliminated, increasing savings for hospitals and patients. Thus, the focus of healthcare is gradually shifting to consumerism, easy access, regulation, mobility to create a holistic health care services framework, and compliance, which will boost this market’s growth prospects in the coming years.
The increasing adoption of telemedicine is one of the emerging trends that is anticipated to drive this market’s growth during the predicted period. Telemedicine is the delivery of long-distance healthcare solutions with the help of telecommunications technology. For instance, Google’s Helpouts is a telemedicine
Overview of the global hair removal cream market
Technavio’s market research analyst predicts the global hair removal cream market to grow steadily at a CAGR of approximately 8% during the forecast period. The growing popularity of at-home hair removal treatments among the younger generation and the rising need to maintain physical appearances will impel the prospects for growth in this market. Also, factors such as the endorsement of hair removal creams by celebrities and the widespread availability of a large variety of hair removal creams in various stores will aid in the growth of this market during the forecast period.
Frequent usage of hair removal creams can increase the chances of acquiring an infection and may adversely affect the usage of such products. However, since this market is still in its growth stage, an increase in promotional activities will help this market to gain traction over the next few years.
Segmentation by distribution channel and analysis of the hair removal cream market
- Supermarkets or hypermarkets
- Online stores
- Department stores
The global hair removal market is dominated by the supermarkets or hypermarkets segment, which is anticipated to post an impressive market value of more than USD 1 billion by 2020. Much of this segment’s growth can be attributed to the widespread availability of a vast array of products in supermarkets. The merchandising of private label hair removal brands in front shelves is another factor that will aggrandize the growth potential of this market segment during the predicted period.
Geographical segmentation of the hair removal cream market