Health and Wellness
Outlook of the global feminine wipes market
Technavio’s market research analyst predicts the global feminine wipes market to grow moderately at a CAGR of approximately 4% during the forecast period. Increased awareness, brought about by the advent of new marketing strategies, and the rising consumer inclination to experiment with new products have bolstered the prospects for growth in this market. Moreover, the availability of different product variants in easy to carry packaging has prompted women to purchase such products.
The use of feminine wipes can result in significant side effects among consumers. The colorants used in feminine wipes can cause irritation and may also increase the chances of infections. However, the market for feminine wipes is slowly gaining traction due to the growing awareness and availability of such products.
Segmentation by distribution channel and analysis of the feminine wipes market
- Supermarkets and departmental stores
- Retail stores
- Health and beauty stores
- Online stores
The global feminine wipes market was dominated by the supermarket and departmental stores segment, which accounted for a market share of approximately 22% in 2015. Due to their large shelf space, the availability and visibility of products are comparatively higher. Also, the availability of a vast array of products in such stores will result in this market segment’s high growth during the forecast period.
Geographical segmentation and analysis of the global feminine wipes market
In this market research, analysts have estimated the APAC region to be the largest market
Global outlook of the essential oil market
The global essential oil market is anticipated to witness tremendous growth and will post a CAGR of more than 8% over the forecast period. With the increasing preference for natural products, the market for essential oil is predicted to show promising growth in the coming years. Due to rising concerns about the environment, consumers have started taking an interest in knowing the ingredients present in food and skin care products. This has compelled major retailers, such as Costco, Walmart, and Whole Foods, to bring about sweeping changes in the products they sell. Moreover, food manufacturers have also started replacing artificial colors and flavors with natural ingredients, which has, in turn, resulted in the augmented demand for essential oils and other natural ingredients. Additionally, the application of these oils has rapidly increased in the pharmaceutical segment as essential oils act as natural cures for minor ailments without any side effects. For instance, tea tree oil has antiseptic and antifungal properties and prevents acne, cold sores, warts, and burns. It is also used in vaporizers to kill germs and as a cleansing agent for problems such as foot odor.
The rising popularity of aromatherapy and other natural remedies such as massage is one of the emerging trends spurring the growth prospects for this market during the predicted period. Several cosmetic brands are using essential oils in their products and are promoting such products by highlighting the advantages of aromatherapy. Moreover, new aromatherapy products such as aromatherapy bath salts, hand cream, and massage oil are becoming increasingly popular due to their numerous health benefits.
Segmentation by end-user and analysis of the essential oil market
- Food and beverage
Overview of the global herbal supplements market
Technavio’s market research analyst predicts the global herbal supplement market to grow at moderate CAGR of more than 6% over the forecast period. With the rising awareness of the several health benefits of herbal supplements, this market is envisaged to have a positive outlook in the coming years. Functional foods comprise ingredients that boost that health and well-being of an individual. Increasing work pressure and busy schedules have restricted people to unhealthy eating habits, such as fast foods and meals-to-go, which do not fulfill the nutritional requirements. To compensate for the lack of nutrients, increasing number of individuals are opting for functional foods such as supplements in the form of powder, syrup, or tablets in their daily diet to significantly reduce the chances of developing health complications. Moreover, dietary supplements like herbal supplements are priced lower, are easy to include in food, and contain nutrients with no perceived side effects. In addition, vendors are increasing the level of awareness for such foods through health subscription and other marketing campaigns, which in turn will contribute to the growth of this market until the end of 2020.
In this industry research report, the analysts have estimated factors such as the augmented demand for dietary supplements among women to bolster the growth prospects of this market in the next four years. The use of dietary supplements in increasing among adults and especially women. The heightened use of such supplements in women is attributed to the high requirement of calcium and iron for women, as calcium is essential in lowering the risk of osteoporosis. Moreover, a diet rich in calcium and Vitamin D reduces the risk of bone fractures and also helps in regulating blood pressure. Since women also require more iron than men because of regular menstrual cycles, this market
Overview of the vision care market
Technavio’s market research analysts have deduced that the global vision care market will grow steadily at a CAGR of nearly 4% over the predicted period. The increasing use of laptops, PCS, tablets, and mobiles, along with the overall changes in lifestyle, is one of the important factors driving this market’s growth in the coming years. Most of the tasks these days are performed on PCs, laptops, and other electronic devices. Therefore, the risk of developing eye problems is increasing by the day. Besides electronic devices, air conditioners, static build up, ventilation fans, airborne paper dust, and contaminants also affect the vision. Thus, with the increasing use of electronic devices and lack of a healthy diet is anticipated to lead to an augmented demand for vision care products and services over the next four years.
The growing popularity of refractive surgeries is one of the emerging trend bolstering this market’s growth prospects over the forecast period. Refractive surgery is a surgical procedure that corrects common vision problems such as myopia, hyperopia, astigmatism, and presbyopia to reduce dependence on prescription eyeglasses or contact lenses. This rapid shift toward corrective eye surgery is anticipated to affect the vision care market negatively in the long run as nearly five years after the surgery, approximately 55% of the surgery population do not require the use of any vision correction devices. Although a significant improvement in the quality of surgeons, coupled with the decreasing price of such surgeries will contribute to the growth of the refractive surgery market in the future.
Geographical segmentation and analysis of the vision care market
In terms of geography, the Americas led the global vision care market and is expected to reach
Overview of the global extremity products market
The market research analyst at Technavio has estimated the global extremity products market to grow steadily at a CAGR of above 8% by 2020. This market analysis report identifies the high incidense of obesity as one of the primary drivers for this market. Obesity leads to knee and hip arthritis and is associated with the risk of lower extremity fractures. The prevalence of obesity has more than doubled across the globe and this growing incidence of obesity related cases will lead to more pelvic injuries, extremity injuries, and chest injuries, which in turn will aid in the growth of this market over the next few years.
The growing popularity of minimally invasive procesures is one of the major trends gaining traction in this market. The increasing need for the reduction of post-operational complications has compelled medical institutes to implement minimally invasive techniques in their surgical procedures. A rise in the adoption of robotic-assisted surgeries and the increased awareness of its benefits among surgeons and patients has resulted in hospitals installing and implementing related surgical equipment. Moreover, since these minimally invasive procedures lead to reduced cost and hospital stay, rapid results, and faster recovery periods, there will be a steady increase in their demand over the next four years.
Segmentation by product type and analysis of the extremity products market
- Upper extremity
- Lower extremity
In 2015, the upper extremity products segment dominated the global extremity products market and accounted for a total market share of about 61%. Factors such as the rapid growth of the shoulder extremity products market, rising number of sports injuries, and growth in the number of surgeons in the extremity and recovery category will drive the demand for upper extremity
Global outlook for the e-cigarette market
Extensive research carried out by the market research analysts at Technavio has shown that the global e-cigarette market will witness exponential growth and will post an impressive CAGR of more than 23% over the forecast period. E-cigarettes are more economical than regular cigarettes as heavy taxes levied on cigarettes have significantly increased their prices. For instance, due to the anti-smoking policies of the EU, the government of Poland increased the taxes on traditional cigarettes, and the overall tax duty levied on cigarettes reached about 80% of their retail prices. The rising prices of cigarettes have led to the increasing adoption of e-cigarettes as they are a cost-efficient option for price-sensitive consumers. According to the Tobacco Vapor Electronic Cigarette Association, the starter kits for e-cigarettes cost USD 30-100, and the estimated cost of replacement cartridges is approximately USD 600. This is more economical than the USD 2,000 that an average heavy smoker spends on traditional cigarettes, which is fuelling this market’s growth prospects in the coming years.
The introduction of e-cigarettes with novel technologies is one of the emerging trends spurring the growth prospects for this market over the next four years. The manufacturers are constantly developing new types of e-cigarettes to cater to the tastes and needs of customers. Moreover, they are also experimenting with innovative vape flavors, device shape, and technology. For instance, British American Tobacco introduced a new type of heat-not-burn device, glo iFuse that combines e-cigarette technology and fresh tobacco leafs. This hybrid cigarette uses small amounts of tobacco to improve the flavor of e-cigarettes. Another new type of e-cigarette introduced in the market is the Vaporcade Jupiter, which is a combination of a communication device and a vape gadget. The device is