ICT

Format: 2017-02-22
Format: 2017-02-22
February 03, 2017 | 69 Pages | SKU: IRTNTR11834

Overview of the global marketing automation software market

Market research analysts at Technavio predict that the global marketing automation software market will grow steadily during the next four years and post a CAGR of more than 8% by 2021. This market research analysis identifies the increased need for improving customer digital experience as one of the primary growth factors for the marketing software market. With the rising market competition, enterprises are in the constant need to provide for the changing customer demand. This induces enterprises to improve the efficiency of their marketing campaigns by delivering information to the target audience. This focus on addressing customer demands will result in the increased adoption of digital marketing software since the software analyzes organization-wide marketing data based on facts and alerts companies on investment-related decisions for marketing. Additionally, marketing software solutions also integrate resources to provide complete visibility of marketing efforts, over-the-period effectiveness, and related expenses.

The emergence of location-based marketing will be one of the major trends that will gain traction in this campaign management software market in the coming years. With the increased need to enhance their customer base, enterprises will start using location-based marketing services that use global positioning systems to locate the customer's smartphones and deliver multimedia content to potential customers based on target locations. This personalized marketing, will help businesses increase their revenue shares by increasing customer loyalty and brand awareness.

Competitive landscape and


February 01, 2017 | 63 Pages | SKU: IRTNTR11271

Overview of the global mobile tracking software market

According to Technavio’s market research analyst, the global mobile tracking software market will grow at a CAGR of almost 8% during the forecast period. The rising popularity of mobile applications is one of the key factors responsible for the strong growth of this market during the forecast period of 2017 to 2021. It has been noted that mobile apps, such as WhatsApp, Snapchat, Facebook, YouTube, and Gmail, have gained popularity among the millennials since the past few years. Business applications, such as e-mail, calendars, and teleconferencing applications, are available for free and offer an easy, quick, and practical way of accessing important information on smartphones. The augmented usage of these applications has escalated the need for mobile tracking services to monitor the information exchanged between applications.

Extensive market research carried out by the analysts has also shown that eminent trends, such as the growing preference for bundled offerings, will also play a critical role in ameliorating this market’s growth prospects over the next few years. The advantage of bundled offerings is that customers can get features of both desktop and mobile tracking at a lower price. It also helps vendors improve their sales. Additionally, some vendors also offer a mobile tracking software that is operable on mobile platforms such as Android and iOS. This helps consumers to use the single software across different mobile platforms.

Competitive landscape and key


February 01, 2017 | 73 Pages | SKU: IRTNTR11794

Overview of the global EDA market

The global EDA market is anticipated to grow at a steady rate and will post a CAGR of more than 5% during the forecast period. The increasing use of EDA in the aerospace and defense industry for reducing design time will drive the growth prospects for the global EDA market until the end of 2021. Some of the major factors responsible for the increased adoption of EDA in the manufacturing of aerospace and defense equipment is a reduction in the design time, errors, and costs. For instance, the Mentor Graphics' Capital product used to streamline the wiring design process is an advanced electrical system and wire harness design software suite. One of the key functions of this suite is to reduce the cycle time in the electrical system integration by eliminating prototypes.

The availability of cloud-based EDA will drive the growth prospects for the global EDA market in the forthcoming years. Some of the major benefits associated with the deployment of EDA in the cloud is cost-effectiveness, nil license charge, low costs, faster distribution, low maintenance, and increased scalability.

Competitive landscape and key vendors

The global EDA market is highly competitive and diversified due to the presence of a large number of regional and international vendors across the globe. These vendors are increasingly focusing on improvising their product portfolio by investing more in research and developmental activities.

Key vendors in this market are -

  • Cadence Design Systems
  • Synopsys
  • Siemens PLM Software

Other prominent vendors in


January 31, 2017 | 87 Pages | SKU: IRTNTR11384

Overview of the global M2M services market

Market research analysts at Technavio predict that the global M2M services market will grow steadily during the next four years and post a CAGR of more than 29% by 2021. This market research analysis identifies the increased adoption of M2M technology in supply chain management as one of the primary growth factors for this market. Enabling the remote monitoring of devices, machine to machine services helps enterprises improve their existing supply chain processes and also enables real-time updates on cargo shipments. This will help enterprises reduce their operational costs and achieve enhanced data security. Additionally, machine to machine technology also aids in inventory level monitoring, fleet tracking, and event-based monitoring and also plays a significant role in tackling the challenges in supply chain management, in turn, improving the overall efficiency.

This market research and analysis estimates that in terms of geographical regions, the Americas was the major revenue contributor to the market during 2016. Due to the large-scale deployment of long-term evolution (LTE) network infrastructure and the rise in adoption of remote monitoring and fleet management solutions, the region will witness an increased demand for M2M services. According to this market research study, the Americas will continue to dominate the market throughout the predicted period as well.

Competitive landscape and key vendors

The market consists of a number of M2M companies and appears to be highly fragmented. With the increased adoption of POS terminals, ATMs,


January 31, 2017 | 72 Pages | SKU: IRTNTR11772

Global outlook of the RTLS market in the healthcare sector

Technavio’s market research analysts predict the global RTLS market in healthcare sector to grow steadily during the forecast period and post a tremendous CAGR of more than 50% by 2021. This industry research report identifies the increased usage of RTLS to track sensitive medical shipments to be one of the major factors that will have a positive impact on the growth of this market in the coming years. With globalization boosting the trade of commodities and pharma products between countries across the globe, several pharma companies now offer to ship temperature-sensitive vaccines and drugs to other countries. With the FDA introducing regulations that mandate the need to validate the integrity of shipments, several companies will start partnering with RFID technology providers to monitor drug shipments, fueling the growth of the market.

This market research and analysis estimates that in terms of geographical regions, the Americas will be the major revenue contributor to the market throughout the predicted period. Due to the increased adoption of RFID tags and solutions by hospitals for hassle-free operations, the US will account for the major revenue shares in this region. Additionally, countries such as Canada and Brazil will also witness a significant increase in the demand for RFID tags, driving market growth in the next few years.

Competitive landscape and key vendors

The market is characterized by the presence of a number of RTLS companies


January 31, 2017 | 70 Pages | SKU: IRTNTR11773

Outlook of the global wearable security devices market

According to Technavio’s market research analyst, the global wearable security devices market will witness impressive growth over the next few years and post a CAGR of almost 19% by 2021. Much of this market’s growth can be attributed to the high adoption of the (Internet-of-Things) IoT technology across various markets. IoT connects billions of devices and sensors to develop innovative applications. IoT communication primarily connects various devices, such as smartphones, laptops, and tablets, with people and systems. This helps send data to the centralized server through networks like wireless local area network (WLAN), radio frequency identification (RFID), and Bluetooth. Furthermore, with the help of IoT, every device or asset of an organization can be interconnected with other assets. In addition, enterprises are also witnessing significant improvements in business processes with the adoption of IoT.

Additionally, the analysts have also noted that factors such as the augmented use of ultra-high-capacity optical networks will also play a key role in spurring this market’s growth over the next few years. At present, the world is virtually interconnected; thus, enabling efficient and easy communication that delivers better economic growth. Optical networks help achieve higher power savings by allowing the efficient use of data transmissions over long distances. Additionally, they also provide the advantage of having high reliability, protection, speed, and convergence. Core networks that transmit signals over long distances utilize low-loss wavelength range to attain the maximum transmission capacity of 100 Tbps per fiber.

Competitive landscape and key vendors

While analyzing the


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