ICT

Format: 2017-02-19
Format: 2017-02-19
February 17, 2017 | 70 Pages | SKU: IRTNTR12034

Overview of the global campaign management software (CMS) market

Technavio’s market research analyst predicts the global campaign management software (CMS) market to grow steadily at a CAGR of above 19% by 2021. One of the major driver responsible for the growth of this market is the exponentially growing need for the improvement in market response and customer digital experience. Enterprises face higher customer demand and pricing pressures with the increase in market competition. Organizations are encouraged to improve the efficiency of their marketing campaigns and operations by improving the process of information delivery. CMS has enabled the automation of these processes for effective marketing. Moreover, customer behavior in online marketing has motivated organizations to make large investments in CMS, this rise in investments will, in turn, augment growth in the global CMS market in the coming years.

One of the latest trends gaining traction in this market is the emergence of omnichannel marketing. Omnichannel marketing is the utilization of multiple channels, such as mobile, desktop, telephone, and retail stores, for marketing and sales. It gives customers an integrated and seamless shopping experience. Further, the ability of omnichannel marketing to provides marketing and sales companies an opportunity to identify, engage, and convert their target audience, gain more revenue, and increase in ROI will propel growth in the global CMS market during the forecast period.

Competitive landscape and key vendors

The global CMS market is highly fragmented due to the presence of several international and regional players. In an attemt to grow inorganically, established vendors are expected to aquire local and regional


February 17, 2017 | 78 Pages | SKU: IRTNTR12039

Global outlook of the software defined data center (SDDC) market

Technavio’s market research analysts predict the global software defined data center (SDDC) market to grow steadily during the forecast period and post a CAGR of more than 20% by 2021. This industry research report identifies the increased adoption of network function virtualization (NFV) to be one of the major factors that will have a positive impact on the growth of this market in the coming years. Owing to various challenges from the traditional networking environment such as the need to ensure the availability of network resources on-demand through dynamic allocation, resolving problems regarding network troubleshooting, maintaining network traffic in a most efficient manner, and reducing the capital expenditure (CAPEX) and operational expenditure (OPEX), there is an increased preference for software-defined networking (SDN) among enterprises since they aid in overcoming these challenges and also when coupled with NFV, will support the deployment of virtual network functions (VNF). With the increasing business demands, enterprises the adoption of SDN and NFV will increase significantly in the coming years, in turn, fueling market growth.

With the increased focus of enterprises across the world towards shifting their on-premise infrastructure operations to the cloud, colocation, and hosting providers, there will be a significant increase in the construction of data centers in the coming years. Since the data centers constructed by CSPs will involve converged and hyper-converged infrastructure solutions, this increase in data center construction will boost the growth


February 16, 2017 | 62 Pages | SKU: IRTNTR12003

Overview of the global blockchain technology (BT) market

Technavio’s market research analyst predicts the global blockchain technology (BT) market to grow steadily at a CAGR of around 56% by 2021. One of the key drivers for the growth of this market is the rapid increase in FinTech spending. FinTech is a service provided by companies and is based on software. Over the years, the purview of FinTech has extended to include new and innovative front-end consumer products.  Several FinTech startup companies provide solutions, which are operable through smartphones or tablets, directly to the customers through licensing or by means of white label services. FinTech spending is directly correlated with BT spending as the FinTech companies are developing advance payment solutions for financial firms. Also, the exponential increase in the FinTech investments is expected to boost the growth of the global BT market in the coming years.

One of the latest trends gaining traction in this market is the advent of artificial intelligence (AI). BT powered by AI is the most advanced IT development taking place in the blockchain and cryptocurrency market. AI provides several features to manage decentralized monetary systems. AI algorithms can be used to predict the value of bitcoins, which can help bitcoin traders to manage bitcoin transactions. It will also help the customers to have easy access to comparative information and will allow investors to be better informed before making


February 15, 2017 | 72 Pages | SKU: IRTNTR11982

Overview of the global business accounting software market  

Technavio’s market research report predicts that the global business accounting software market will grow at a CAGR above 6% during the forecast period. One of the primary drivers for the market is the growing demand for modernization of finance operations. Large amount of data from sources like online loan applications, bank transactions, online and in-store sales, social media, and stock and commodities trading need to be gathered and interpreted to gain operational understanding. Challenges like analyzing and managing large databases, irrelevant data that is generated from various sources offering wrong information and predictions about consumer behaviour, and consumer buying patterns affect the decision-making process. The rise of big data and analytics technologies has made it easy for organizations to transform unstructured and semi-structured data into structured and meaningful data. Accuracy can be ensured with reliability and timely data submission. Big data solutions like Amazon Redshift and Amazon Kinesis are integrated with business accounting software helping organizations boost up data management process and analyze data with increasing the efficiency of financial operations.

One of the latest trends that has gained traction in the global business accounting software market is the emergence of business accounting mobile applications. These applications can handle day-to-day accounting tasks, such as sending invoices, accepting payments, logging expense, tracking receipts, and planning budgets. One of the problems faced by the business owners would be the number of applications on the platforms and deciding the right platform perfect for them as most of them


February 14, 2017 | 79 Pages | SKU: IRTNTR11969

Overview of the global software testing market

Technavio’s market research analyst predicts the global software testing market to grow steadily at a CAGR of around 14% by 2021. One of the key drivers responsible for the growth of this market is the rise in agile testing services and test automation services. Agile testing services refer to the testing methodology of software and applications for faster development of software products and implementation of applications. Agile testing services provide a framework to test the applications and infrastructure effectively. Testing of the infrastructure of cloud-based applications is executed through the agile testing process for QA and faster time-to-market. Organizations are adopting agile testing services to implement new methodologies for testing services and enhance the quality of cloud infrastructure. Moreover, the growing pressure on software vendors to provide both product and business value will further propel the global software testing market in the coming years.

In terms of geography, the Americas accounted for the maximum market share during 2016 and will continue to dominate the market for the next few years. The banking and telecom sectors formed a major portion of the demand for testing services in the region. Also, the increased consumerization of data services and location-based applications in the telecom sector is the key driver for the growth of software testing market in the Americas. Futhermore, the growing demand for cloud services will lead to the entry of new providers in the cloud-based testing services space, which in turn, will augment the growth of the software testing market during the forecast period.

Competitive landscape and key vendors


February 13, 2017 | 88 Pages | SKU: IRTNTR11948

Overview of the LTE base station market

Technavio’s market research analyst predicts that the global LTE base station market will witness impressive growth and will post a stupendous CAGR of over 17% over the predicted period. One of the primary factors driving this market is the rapid growth of urban population with an increasing telecom subscriber base. Presence of improved infrastructure, maintenance of resources, and advancement in quality of life defines sustainable urbanization. Moreover, smart city projects with integrating digital technologies and M2M communications providing connected solutions is growing quickly. Government organizations globally are backing up the implementation of IoT solutions by investing in technology. This scenario propels communication service providers (CSPs) to develop advanced infrastructure to monitor and maintain complex networks. Furthermore, the augmented adoption of mobile media by enterprises for promotional and sales activities and the increasing use of location-based searches by individual users will also contribute to this market’s growth over the next four years. 

One of the latest trends that will gain traction in the market is the evolution of complementary technologies like SDN (software-defined networking) and NFV (network functions virtualization). Software-defined networking enables new revenue streams for telecom operators by re-checking network architectures, introducing virtualization, and providing intelligence solutions. NFV influences improvements in server virtualization and enterprise IT virtualization.


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