Media & Entertainment
Global outlook of the musical instruments market
Technavio’s market research analysts predict the global musical instruments market to grow steadily during the next four years and also estimate the market to post an impressive revenue of more than USD 18 billion by 2020. This industry research report identifies the growing popularity of concerts and live performances to be one of the major factors that will have a positive impact on the growth of this market in the coming years. Studies have shown that the emergence of social media and music-related platforms such as Facebook and SoundCloud, have resulted in the rise in number of independent musicians to almost six times between the years 2005 to 2015, in turn, resulting in the formation of several musical bands. This has increased the number of concerts by these bands, in turn, driving the demand for high-tech and highly-priced musical equipment from performers and organizers.
One of the major trends that will gain traction in the musical instruments industry is the increasing demand for music education in the school curriculum. Several countries across the globe have already started introducing initiatives to include music in their educational curriculum. For instance, the US, which is the largest market for music, has engaged the National Association of Music Merchants (NAMM) for promoting national arts and education policies, which is expected to increase the number of musicians in the country.
Competitive landscape and key vendorsa
Characterized by the presence of numerous vendors, the global musical instruments market is highly competitive. Vendors usually compete on the basis of product differentiation, portfolio, and product pricing. They have started increasing their investments in designing, planning, developing, branding, expanding existing instruments, and in also acquiring
Overview of the global video wall market
Technavio’s market research analyst predicts the global video wall market to grow steadily and post a CAGR of around 19% between 2016 and 2020. The growing preference for narrow bezels is one of the primary drivers contributing to the growth of the video wall market. Narrow bezels offer seamless viewing experience to viewers and reduce the number of divisions caused by widened bezels. The mirrored tapes over the narrow bezels reflect the images clearly by hiding the tile lines and give a bigger display to the viewers with no attachments or divisions. Vendors have also streamlined the installation of video walls to increase their acceptance among end-users. Users can easily configure and align the displays to the power supply units in their premises and reduce the incidence of power failures while the system is in operation. This market analysis observes that the easy installation of video walls has provided the market vendors with an efficient audio-visual advertising platform to gain a larger target audience, which will further accelerate the market’s revenue growth in the coming years.
As per this market study, one of the latest trends gaining traction in this market is the emergence of the laser phosphor display (LPD). LPD is a variation of cathode ray tube (CRT) technology and uses a set of movable mirrors to reflect light from ultra-violet lasers onto a screen made up of plastic-glass and coated with phosphor strips. These reflected lasers scan the screen from top to bottom, and the energy from the light activates the phosphors by emitting photons. Multiple LPD cubes are then stacked
Overview of the global digital video content market
Technavio’s market research analysts predict the global digital video content market to grow at a high CAGR of more than 25% by 2020. Online video streaming has gained preference among customers as it enables convenience, easy access and content choice. Platforms such as Ustream and Livestream are extremely popular among consumers. Several TV channels, especially sports and news, offer live video streaming via their online channels like BBC iPlayer (BBC), WatchESPN (ESPN) and CNNgo (CNN). Sports is the most popular vertical with the largest live video streaming audience in the digital video content market. It is anticipated that a large number of digital video service providers will venture into live streaming services during the forecast period. The market is also witnessing technological advancements such as 4D and 5D content, where virtual reality (VR) and 360-degree videos have gained huge popularity.
APAC is one of the fastest growing regions in this market owing to the growing adoption of video content technology in countries like Japan and China. Factors such as an increase in high-speed broadband and mobile networks (3G and 4G) coupled with the ever-increasing usage of electronic devices will positively contribute to the market growth in this region during the forecast period. Moreover, as the region has half of the world’s mobile connections, the digital video content services through mobile devices will witness huge surge in the coming years.
Overview of the global playout automation market
Technavio’s market research analyst predicts the global playout automation market to grow at a CAGR of around 16% during the forecast period. Factors such as growing innovations, creativity, and uniqueness in technology will boost the growth prospects for the playout automation market in the coming years. Technological advancements in the market are augmenting the demand for low investment solutions for the playout chain which leads to low operational cost and low capital expenditure for broadcasters in the market. The growing number of channels and small- and medium-scale broadcasters is also accelerating the growth of playout automation software tools. Channel in a Box (CiaB), which is a part of playout automation, integrates broadcasting hardware into a single IT-based platform and helps automate playout of pre-programmed clips, adjusts audio levels, plays commercials, and adds the channel logo. With the surging demand for highly sophisticated and high-definition digital content, coupled with growing number of channels, the market will witness massive growth over the next four years.
In terms of geography, South America will be the fastest growing region in the playout automation market and is anticipated to grow at a CAGR of more than 20% during the forecast period. The improving economy of the region has increased the purchasing power of individuals and they are subscribing large number of TV channels through satellite, cable, and
Global outlook of the legal marijuana market
Market research analysts at Technavio’s predict that the global legal marijuana market will grow remarkably at an impressive CAGR of around 37% between 2016 and 2020. The global legal marijuana market is expected to grow significantly during the forecast period owing to the rapid adoption of cannabis by individual consumers for medicinal as well as recreational purposes. Many countries are legalizing the sale of cannabis for recreational purpose due to high tax revenue generated from the market. There are several other economic benefits that the governments are taking into consideration while legalizing cannabis such as the influx of new jobs in the market. The cannabis industry is expected to create numerous employment opportunities for people post-legalization due to the increased consumption of the substance. Besides recreational purposes, the use of marijuana for medicinal use is also increasing at a rapid pace, as cannabis helps in providing relief to patients ailing from muscular pains, seizures, and spasms. Several vendors have started using online platforms to reach a large number of targeted audience through mobile advertisements and m-commerce, to increase the sales of marijuana. For instance, Nestdrop is a mobile app which delivers medicinal cannabis to the customers within a specific period as per the delivery specifications.
APAC will be the fastest-growing region in the market with a number of countries anticipated to legalize cannabis in the coming years. The diverse medicinal benefits of marijuana have prompted several APAC nations to legalize the sale of the substance. As of 2015, Australia is the only APAC country where marijuana is legal; however, the market will witness more countries legalizing cannabis owing to the regional effect. The
Overview of the global e-commerce market
Technavio’s market research analyst predicts the global e-commerce market to grow steadily and post an impressive CAGR of more than 19% by 2020. One of the major factors contributing to the growth of the e-commerce market is the diverse portfolio in several product segments such as electronic gadgets, apparels, books, and cosmetics. These categories in the e-commerce websites are regularly updated with latest offerings, which not only attracts new customers but also retains customer loyalty. Also, these shopping websites allow customers to make multiple payment options through credit and debit cards, electronic wallets, net banking, cash on delivery (COD), and cryptocurrency. To withstand the growing competition in the market and maintain customer allegiance, several e-commerce companies are introducing incentives like free shipping to customers. They are also offering hassle-free exchange and return policies to increase their brand proposition. Social media advertising is one of the latest developments in the e-commerce market, which not only allows advertisers to use display banner ads but also sponsored content to attract customers.
Vendors in the market are switching from website platforms to app-only services owing to the increase in online shopping transactions through mobile apps. Shifting to app-only can be a risky situation for vendors as many developing countries, such as Africa, India, and South Korea face grave issues of internet connectivity, which
The media and entertainment industry has always been at the forefront of technological innovation, as it is the only industry that touches almost every individual globally in one way or another. Investment in this industry is strong and it will continue to benefit from heavy investment for future growth.
Advertising agencies, entertainment news bureaus, and social media agencies are a just a few of the many types of organizations that make up the much larger media and entertainment industry. Paramount Pictures and Warner Bros., for example, are two large film studios that are contributing to the growth and development of the media and entertainment industry.
Technavio’s media and entertainment domain provides leveragable insights into the many facets of the media and entertainment industry and why it is important and thriving. Our portfolio of reports covers consumer electronics, gaming, the Internet and e-commerce, mainstream media and entertainment, and publishing and advertising.