Media & Entertainment
Overview of the global m-commerce market
Technavio’s market research analyst predicts that the global m-commerce market will grow at a CAGR of more than 27% by 2020. M-commerce is gaining wide acceptance across the globe owing to the several advantages it offers such as offering multiple payment options to consumers, streamlining the procurement processes, and proving better price choices due to stiff market competition. One of the latest development in the m-commerce market is the growing adoption of the mobile wallet. Mobile wallet refers to transactions made through mobile devices rather than credit or debit cards, or any other cashless payment method. It stores the customer’s credit cards detail and allows the user to pay at NFC POS terminals through smartphones. Such NFC-enabled mobile wallets and mode of payments are gaining popularity because it is convenient and saves lot of time.
The high growth of m-commerce is propelling vendors and retailers to make huge investments in mobile advertising and the promotion of their brands. Mobile devices like smartphones and tablets are offering more personalized services like location-based marketing and promotional services to consumers. Also, these devices increase the reach and influence of mobile advertising. The market is also witnessing the shift from mobile web to mobile apps that provide vendors more opportunities to target end users with customized offers. Mobile apps allow users to save the selected items that have to be purchased later. These apps also notify users about the latest offers, discounts, sales, and loyalty programs through push messages, even when they are closed.
Competitive landscape and key vendors
This market is highly competitive
Overview of the online gambling market in the US
Technavio’s market research analyst predicts the online gambling market in the US to grow at a high CAGR of more than 51% by 2020. Online gambling offers an extended reach of the gambling games to users because it is web-based and does not require the physical presence of the players at the location. The popularity of computing and mobile devices, especially among the young users, is the primary reason for the extensive spread of online gambling in the US. Mobile ads comprise one of the strongest mediums of advertising, which reaches the untapped group of the population that refrain from going to a casino or a bar where betting is allowed, and influence them to try online gambling. The increasing presence of younger population on the online casinos is the most important factor driving the growth of the market during the forecast period. Also, the US is one of the very few countries where advertising casinos to attract tourists is legal, which gives a huge opportunity to the online casino vendors to endorse their business to the population and the tourists in the country.
One of the latest developments in this online gambling market in the US is the shift towards customer-centric rewards. Vendors are providing rewards and offers that are more personal and customized, based on the demographic and psychographic profiles of the players. With customers becoming more realistic, several online gambling casinos are defining new achievements to them by reducing the stakes and increase the probability of winning to attract more players. Moreover, there are several online casinos that encourage women gamblers as they provide them the convenience to gamble privately on their personal devices with no location constraints.
Competitive landscape and key vendors
Overview of the global digital music content market
Technavio’s market research analyst predicts the global digital music content market to grow at a CAGR of around 9% by 2020. The digital music content market is undergoing a gradual replacement of digital music records and CDs by several alternatives such as portable storage devices like iPods, multimedia players, and cloud-storage services. People prefer listening to music through cloud music that allows them to store, stream, download, and share the content. Cloud computing has become a crucial component in the market as it offers legal access to online music, even from the remote servers. Services like iTunes Match have gained huge popularity in the market and have accelerated the frequency of music downloads. In addition, the market is also gaining tremendous support from the social networking sites such as Facebook and YouTube, which help artists to create content that their fans demand and help in more active participation from the audience side. Such developments will positively impact the growth of this market during the forecast period.
EMEA will be the fastest-growing region in the digital music content market and is anticipated to grow at a CAGR of more than 14% by 2020. European countries such as the UK, Germany, and Sweden are the major revenue-contributing nations in the region. The primary reason for this region’s growth will be the strong music development in Africa. Africa’s digital music content and downloading scenario are witnessing high competition from domestic players like iROKING, Spinlet, and Simfy which are trying to establish themselves in the global market, will further accelerate growth in the overall region
Overview of the global pro audio video (AV) market
According to Technavio’s market research analysts, the global pro audio video (AV) market will grow at a CAGR of close to 12% during the forecast period. Pro AV products include audio, video, lighting, and projection systems, which are being adopted by most of the industries like education, financial services, government, hospitality, retail, manufacturing, and healthcare. With the growing use of cloud and Internet in organizational activities, pro AV solutions make prompt communications possible for all kinds of enterprises. The growing requirement for controlled systems from corporate firms are also driving the global pro AV market. With the use of control systems, all the AV equipment get interconnected and can be controlled from a single access, which reduces the extra effort needed for manual control.
APAC will be the dominating region in the pro AV market during the forecast period and is likely to occupy around 39% of the overall market revenue. Much of the region’s growth comes from the increased adoption of AV presentation services, which is attributed to the increasing adoption of technology and the use of advanced communication techniques. The growing number of multinational firms and the increasing adoption of bring your own device (BYOD) concept will further fuel the growth of this market in APAC over the next few years.
Competitive landscape and key vendors
The global pro AV market is highly competitive because of the presence of several large and small established players. Intense competition prevails in the market where the vendors compete in terms of product portfolio, pricing, and brands coupled with increasing technological advances. To sustain themselves in this competitive scenario, vendors are making investments in planning,
Overview of the global consumer book publishing market
The growth of the consumer book publishing market is primarily driven by the digital book publishing segment. High adoption of eBooks is a major driver in the global consumer book publishing market. eBooks, electronic editing, and the emergence of online subscription business model has modified the publishing scenario toward content. Moreover, technological advancements have also allowed the publishers to save a lot of time and money, besides having the flexibility to publish any type of information at the earliest with lower turnaround time and minimal expenses. The emergence of eBooks has not only allowed authors to publish the content online but has also provided convenience for the readers to subscribe to a number of books or opt for monthly or annual subscriptions. Technavio’s market research analyst predicts the global consumer book publishing market to grow at a sluggish CAGR of around 1% by 2020.
One of the latest trends spurring growth in the market is the growing inclination towards digital content and print on demand (POD). The publishers and advertisers are shifting their advertising expenditure to digital and online outlets, including social media, which has resulted in low revenues from print advertising. The high growth of digital platforms can be attributed to the growing internet penetration, real-time reporting, and customizable advertisement campaigns that have gained grounds in recent times. These factors have pushed consumer book publishers to extend their traditional print offerings into online and mobile platforms.
Competitive landscape and key vendors
The market is highly competitive due to the presence of numerous vendors who compete on the basis of digital
Overview of the global gambling market
Technavio’s market research analysts predict that the global gambling market will grow steadily and post an impressive CAGR of approximately 8% by 2020. The relaxation of government regulations pertaining to betting and gambling will be one of the primary drivers for market growth. The sports betting segment is a major revenue contributor to the world’s economy, and as a result, most governments have started imposing higher taxes on vendors operating in the sports betting sector. Furthermore, legalization of sports betting worldwide will create higher job opportunities and help overcome budgetary gaps, and the proceeds can be contributed towards societal welfare to operate and build NGOs, hospitals, and educational Institutions.
During 2015, APAC dominated the market by accounting for approximately 38% of the total market share. The progress of Singaporean tourism will result in more number of tourists visiting casinos and other such establishments, and will also result in the APAC region’s high market revenue share during the next four years. The increasing popularity and emergence of new gambling centers in South Korea, Japan, and the Philippines coupled with a rise in disposable income and improved spending capability will lead to the growth of this market.
Competitive landscape and key vendor
The market appears to be fragmented with the presence of numerous vendors and is intensely competitive. Many casinos invest in rebuilding and expansion of existing facilities, acquisition of new players in the market, and building new
The media and entertainment industry has always been at the forefront of technological innovation, as it is the only industry that touches almost every individual globally in one way or another. Investment in this industry is strong and it will continue to benefit from heavy investment for future growth.
Advertising agencies, entertainment news bureaus, and social media agencies are a just a few of the many types of organizations that make up the much larger media and entertainment industry. Paramount Pictures and Warner Bros., for example, are two large film studios that are contributing to the growth and development of the media and entertainment industry.
Technavio’s media and entertainment domain provides leveragable insights into the many facets of the media and entertainment industry and why it is important and thriving. Our portfolio of reports covers consumer electronics, gaming, the Internet and e-commerce, mainstream media and entertainment, and publishing and advertising.