New Research Areas
Outlook of the global smart oven market
Technavio’s market research analyst predicts the global smart oven market to grow at an impressive CAGR of around 26% during the forecast period. The high penetration of broadband and internet connections will propel the demand for connectivity-enabled appliances. Due to recent technological innovations and the emergence of smart homes, there has been a proliferation of smart appliances that can be connected to smartphones and monitored from remote locations. This increase in the proliferation of home automation solutions will result in the populace’s augmented demand for smart ovens that have advanced features like Wi-Fi connectivity and LCD screens.
An important factor that will spur the prospects for growth in this market is the advent of the Internet-of-Things (IoT). Due to the recent increase in digitization, consumers will spend more money on the acquisition of home automation solutions. The ubiquity of wireless technology and mobile phones will result in the augmented adoption of smart home appliances that are Wi-Fi enabled. With the help of IoT, users can get real-time information about their energy usage and can save energy and money by lowering their peak period energy consumption.
Product-based segmentation of the smart oven market
- Smart microwave ovens
In terms of geography, the smart microwave segment dominated this market and accounted for approximately 79% of the total market share in 2015. Smart microwave ovens are more suited for residential cooking purposes when compared to steam ovens, convection ovens, and wall ovens. The low cost of these ovens will result in its augmented adoption during the forecast period.
Geographical segmentation of the smart oven market
Overview of the global emergency contraceptive (EC) pills market
Technavio’s market research analyst predicts that the global emergency contraceptive (EC) pills market will grow at a steady CAGR of around 2% by 2020. Contraceptive pills are the cheapest and the easiest means of contraception among women. Growing concerns about family planning have led to the rapid adoption of EC pills. This has also resulted in a considerable decline in fertility and birth rates in many countries across the globe. Though other contraception methods like condoms have gained traction among people as an effective birth control strategy, the lack of reliability in condoms has boosted the demand for EC pills. Increasing availability and accessibility of EC pills will result in its augmented usage in the coming years.
Social marketing initiatives have led to increased awareness for EC pills and have also decreased the risk of unintended pregnancy. For instance, PSI is a growing marketing and promotional platform for educating and creating awareness about products. Such awareness programs offer creative, effective, and successful ideas about reproductive health products and services, especially in developing countries. The growing use of social networking by the younger population will compel vendors to make more investments in the social media marketing platforms, which in turn will aid in the growth of the EC pills market over the next few years.
Geographical segmentation and analysis of the EC pills market
As per the market study report, the Americas was the largest region for the EC pills market and accounted for around 40% of the total market share in 2015. Much of this region’s growth comes from the rising cases of unintended pregnancies and wide availability of pills. Factors such as the growing usage of these pills among older
Outlook of the global popcorn machine market
Technavio’s market research analyst predicts the global popcorn machine market to grow steadily at a CAGR of around 5% during the forecast period. The global market for popcorn machines will grow steadily due to factors like the increasing consumption of homemade popcorn and innovations in the design of popcorn machines offered by vendors. Due to a rise in the disposable income, especially in the developing economies, the adoption of popcorn machines will increase rapidly over the next few years.
The recent change in the consumer’s food habits and lifestyle will impel market growth during the forecast period. Increased awareness about the high calorie and fat content in packaged and RTE snacks and their ill effects will compel people to prepare home-cooked snacks. During the forecast period, this increase in the preference for home-cooked snacks will augment the sale of small kitchen appliances, which includes popcorn machines.
Geographical segmentation of the popcorn machine market
- North America
In this market study, analysts have estimated North America to be the largest market for popcorn machines during the forecast period. In this region, the increased awareness about dietary habits and health has prompted many consumers to prepare home-cooked meals. This increase in the preference for home-cooked food has augmented the purchase of small kitchen appliances to prepare food and snacks at home.
Competitive landscape and key vendors
In this market, the level of competition among leading companies as well as other prominent ones is intense. However, due to the increasing consumer expenditure on electric kitchen appliances, the market is
Global outlook of the peer-to-peer lending market
Technavio’s market research analysts have predicted that the global peer-to-peer lending market will grow tremendously during the forecast period and will post an impressive CAGR of more than 53% by 2020. In the recent years, the financial institutions have constantly been trying to deleverage the off-balance sheet items to meet the penal capital adequacy requirements. As a result, there has been a massive reduction of loan finance for small and medium-sized businesses (SMEs) and individual borrowers as they are considered to be risky. SMEs have a disadvantage when dealing with a capital market regarding credit rationing and finance gaps. Finance gaps are the difference in the working capital and the cash flow of the companies and have driven the need for an alternative source of financing. This will lead to the increasing demand for peer-to-peer loans, especially from the micro, small, and medium enterprises (MSMEs).
Peer-to-peer lending with government support would help investors to make small investments in private companies. The European Commission has already started evaluating soft-law measures to promote peer-to-peer lending and crowdfunding across Europe. Peer-to-peer lending practices are gaining traction in several countries across the globe especially in the developed countries such as the UK and the US, as regulators in these regions support peer-to-peer lending platforms to get money transfer licenses. In addition to increasing the growth opportunities of different customers, peer-to-peer or p2p lending also helps companies reduce costs and claims.
Competitive landscape and key vendors
The market is characterized by the presence of several major and small vendors and
Outlook of the global microscope accessories market
Technavio’s market research analyst predicts the global microscope accessories market to grow steadily at a CAGR of approximately 6% until 2020. Since the microscope accessories market is an integral part of the global microscope market, an increase in the global adoption of microscopes will foster the prospects for growth in the microscope accessories market during the forecast period.
The growing popularity of nanotechnology in several industries is also expected to spur market growth until the end of 2020. Due to the augmented focus on super-resolution microscopy for nanotechnology and neuroscience studies, the demand for microscope accessories is envisaged to witness a rapid surge during the estimated period. However, the limited resolution and accuracy of nanoscale microscopy devices, particularly in the field of neuroscience, is expected to act as a challenge for the market.
Instrument-based segmentation of the microscope accessories market
- Scanning probe
The global microscope accessories market is currently dominated by the electron segment, which accounted for over 35% of the total market revenue. This segment will continue its market dominance during the forecast period and will witness the fastest market growth rate during the estimated period.
End-user segmentation and analysis of the microscope accessories market
- Pharmaceutical and healthcare
- Industrial users
The pharmaceutical and healthcare segment currently dominates the global microscope accessories market and accounts for around 29% of the total market revenue. This segment will be the
Global outlook of the electronic massager market
Market research analysts at Technavio have predicted that the global electronic massager market will grow steadily at a CAGR of more than 6% between 2016 and 2020. Electronic massagers are significantly gaining prominence and becoming popular among consumers for their apparent treatment of ailments, which ranges from the treatment of obesity to complications of cancer. With the aggressive promotions and marketing of electronic massagers through internet retailing, both sick and healthy people are increasingly using them. Currently, the majority of manufacturers are designing electronic massagers based on the shiatsu massage model, which include functionalities like rolling, compression, percussion, kneading, tapping, and flapping. At present, HoMedics offers a series of shiatsu-inspired massage cushions, massage chairs, and massagers. The increasing need to reduce stress drives will propel the use of electronic massagers in the coming years, owing to the high-quality massage therapies offered by them.
By occupying around 45% of the overall market in 2015, the Americas contributed the largest portion of revenues in the global electronic massager market. Higher-income consumers and the rise in spending power have significantly increased the ability of consumers to buy premium electronic massagers, which provide luxury experiences. Factors such as the availability of advanced electronic devices such as smart features-enabled electronic massagers will spur positive growth for this market in the Americas during the forecast period. Also, the presence of a large number of electronic massagers brands available online will also contribute to the growth of this market in the coming years.