Outlook of the global dairy whiteners market
Dairy whiteners are available in the fluid and the dried form and are widely used as a substitute for fresh milk in tea, coffee, hot chocolate, and other food products like soups, sauces, puddings, and cereal dishes. The prospects for growth in this market will be driven by the growing consumption of tea and coffee globally. Dairy whiteners are utilized as a substitute for fresh milk in coffee and tea. Advantages like their convenience and portability, when compared to milk make them more popular among coffee and tea drinkers. With the increasing global demand for coffee, the market for dairy whiteners will have a positive outlook until the end of 2020. Extensive market research carried out by the analysts at Technavio has shown that the global market for dairy whiteners will grow at a moderate CAGR of nearly 6% by 2020.
In this market study, analysts have estimated factors like the growing infant formula market to impel the prospects for market growth until the end of the forecast period. Since dairy whiteners are extensively used in the production of infant formula, an increase in the global demand for infant formula will result in the increased demand for dairy whiteners during the predicted period. Factors such as rising infant population and birth rates in most geographic regions will increase the demand for infant formulas. This augmented demand for infant formulas will, in turn, spur the need for dairy whiteners until the end of 2020.
Segmentation by distribution channel and analysis of the dairy whiteners market
- Supermarkets and hypermarkets
- Convenience stores
- Food and drinks specialists
In 2015, the supermarkets and hypermarkets segment dominated this market and accounted for a market share of nearly 48%. Factors such as the growth of the organized retail sector, especially in the
Outlook of the global fresh milk market
Technavio’s market research analysts have estimated the global fresh milk market to grow at a steady CAGR of more than 3% over the forecast period. Increasing milk production worldwide is one the key factors driving the growth of this market. The abolished milk quota by the European Union and an increase in the number of dairy cows around the globe have led to an increase in production of milk. The milk market in the EU was regulated by a quota system whereby every member state had a national production quota. Any member state that exceeded its quota was required to pay a penalty to the EU. This system finally abolished in April 2015 which will directly impact the global milk production in a positive manner, thereby, spurring the growth of the fresh milk market in the coming years.
In this industry research report, the analysts have estimated factors such as the introduction of new flavors to bolster this market’s growth over the predicted period. Vendors are expanding their flavor portfolio by introducing new flavors, for instance, in March 2016, Prairie Dairy Farms launched two new flavors, strawberry créme and orange crème, of its Peeps flavored milk. Similarly, Natrel introduced new flavors such as maple, caramel latte, and dark chocolate to its flavored milk segment.
Product-based segmentation and analysis of the fresh milk market
During 2015, the unflavoured milk segment dominated the fresh milk market and accounted for a market share of close to 87% in terms of revenue. Factors such as the increasing awareness about healthy diets and the benefits of fresh milk consumption are expected to impel the growth prospects for this market until the end of 2020.
Geographical segmentation and analysis of the fresh milk market
Outlook of the coconut water market in Europe
Extensive research carried out by the analysts at Technavio has shown the coconut water market in Europe to grow stupendously at CAGR of more than 23% over the forecast period. The growing health consciousness among consumers worldwide is one of the key factors driving this market’s growth in the coming years. Coconut water is increasingly being recognized for its numerous health benefits, and this trend is more common in non-tropical countries where fresh coconut water is not available. Coconut is a natural drink enriched with sodium, potassium, and electrolytes, which is essential for the human body. Moreover, some studies indicate that coconut water is beneficial in reducing blood pressure, leading to an augmented demand for packaged coconut water over other fruit drinks. Some of the other health benefits of coconut water include weight reduction, improved skin texture, and improved digestion. Therefore, the numerous health benefits associated with the consumption of coconut water is expected to propel the growth prospects for this market in the coming years.
In this industry research report, the analysts have estimated factors such as the increasing use of coconut water as a mixer in alcoholic drinks to propel the growth prospects of this market over the forecast period. Most bars and clubs in London and other European cities are increasingly using coconut water as an ideal mixer for alcoholic drinks. For instance, La Porte des Indes in London serves many cocktail drinks infused with coconut water such as Karma, which contains fresh coconut juice, vodka, passion fruit, green lime, and sweet basil. Moreover, certain brands have come with cocktail drinks infused with coconut water. Therefore, the increasing use of coconut water in cocktails is expected to aid in the growth of this market until the end of 2020.
Product segmentation and analysis of the
Outlook of the organic drinks market
Technavio’s market research analyst predicts the global organic drinks market to grow at a CAGR of around 17% until 2020. The demand for organic drinks is likely to rise during the forecast period owing to an increase in the health conscious population and the rising preference for organic products. One of the major factors for the strong growth of this market is the populace’s growing awareness about various health and environmental issues, which are caused due to GM farming and the growing utilization of genetically modified organisms (GMOs).
The numerous health benefits provided by natural and organic food products have propelled the demand for organic drinks among the population. In recent times, it has been observed that consumers are spending more time in reading labels and searching for information before purchasing any products. According to the International Food Information Council (IFIC) Foundation, around 71% of the consumers preferred health as the major factor behind their purchasing decisions for food and beverages. It also indicated that about 32% of the consumers purchase products that are labeled “organic.” Consumers perceive organic food products to provide better nutritional benefits than non-organic foods as they do not contain artificial chemicals, hormones, and pesticides.
Segmentation by product and analysis of the organic drinks market
- Non-dairy drinks
- Hot drinks
The hot drinks segment was the largest market segment in 2015 and is envisaged to retain its dominating hold over the market by 2020. Factors like rising awareness about the health benefits of organic drinks, such as herbal and organic tea, will boost the demand for organic hot drinks during the forecast period. Recently, it has been observed that the sale of organic certified RTD tea has increased
Outlook of the roast and ground coffee market
Technavio’s market analyst predicts that the global roast and ground coffee market is expected to grow steadily at a CAGR of more than 5% during the forecast period. The sudden surge in café culture will have a positive influence on the roast and ground coffee market. With the increasing influx of people to urban areas and substantial white-collar demographic, the number of food service outlets and coffee shops is on the rise. Furthermore, varied tastes and preferences for different varieties of fresh coffee have led to the establishment of coffee shops, specialty coffee shops, and quick service restaurants (QSRs). For instance, Cielito Querido Café, a popular local café in Mexico, acquired another local café chain and revamped its branding and product and service offerings to compete with Starbucks, the leading player in Mexico. Also, leading café chains such as Starbucks, Costa Coffee, and Barista are opening outlets in emerging economies. Also, the rising popularity of malls and shopping centers has also caused new players to invest substantially in the distribution of coffee through these centers. Therefore, the increasing number of new cafés and gourmet outlets will aid in the growth of this market during the forecast period.
The consumer’s growing demand for organic beverages is expected to contribute to the market growth during the forecast period. Organic coffee is free of chemicals, pesticides, and hormones, and is nutritionally superior to non-organic counterparts. The consumers are becoming increasingly aware of the health benefits of natural and organic coffee and the adverse effects of the chemicals and pesticides in standard coffee. This recent shift in preference for organically grown coffee is expected to drive the market growth for roast and ground coffee during the forecast period.
Segmentation by distribution and analysis of the roast
Outlook of the organic food and beverages market in Europe
Technavio’s market research analyst predicts the organic food and beverages market in Europe to grow at a CAGR of around 7% in terms of revenue until 2020. Recently, it has been observed that the demand for organic food products in Europe is rising rapidly. Much of this demand can be attributed to the populace’s growing preference for a healthy lifestyle and the rising awareness about the health benefits of organic food products. This paradigm shift in the consumer’s preferences will spur the demand for organic food products and beverages during the forecast period.
The increasing shelf space for organic food products is the key driver for the growth of this market. In recent times, it has been observed that the augmented demand for organic food products has led to the allocation of more shelf space to organic food brands in retail stores. The increased visibility and accessibility of organic food products and beverages in retail outlets will make it more convenient for consumers to purchase such products. This improved accessibility and visibility will, in turn, impel the sale of organic food and beverages during the forecast period.
Product-based segmentation of the food and beverages market in Europe
- Fruits and vegetables
- Dairy products
- Prepared food
- Baby food
- Meat and poultry
- Bakery products
In this market study, analysts have estimated the fruits and vegetables segment to account for more than 24% of the total market share by 2020. The demand for organic fruits and vegetables has increased with growing awareness about their health benefits. Since this segment consists of products that do not
Non-alcoholic drinks refer to beverages that have less than 0.5% alcoholic content by volume. This includes soft drinks, juices, ready-to-drink tea and coffee, bottled water, energy drinks, and non-alcoholic beer and wine. Rapidly changing lifestyles and increasing disposable income are two of the major factors fueling the demand for non-alcoholic drinks globally.
Technavio’s consumer data and market analysis advances your knowledge of the industry and its competitive environment and provides strategic insights on non-alcoholic beverages, non-alcoholic beer, non-alcoholic wine, non-alcoholic cocktails, and non-alcoholic malt beverages.