Market outlook of caustic soda market
Technavio’s research analyst predicts the global caustic soda market to grow steadily at a CAGR of around 3% during the forecast period. The caustic soda market is anticipated to grow at a moderate pace owing to the growth of various end-user industries like alumina, organics, inorganics, pulp and paper, soaps and detergents, and water treatment chemicals. Despite being a very crucial chemical in the processing of other chemicals, the market growth of caustic soda might be hampered because of its reactive nature and energy-intensive production process. However, the growing usage of caustic soda in regions like APAC and untapped market of Africa will most likely offer new avenues, which will directly affect the evolution of the global caustic soda market in the near future.
Production process segmentation and analysis of caustic soda market
- Membrane cell
- Diaphragm cell
The membrane cell production process is being used in the majority of production facilities. This segment led the market in 2015, with a market share of 65%.
Segmentation by applications and analysis of caustic soda market
- Pulp and paper
- Organic chemicals
- Inorganic chemicals
- Water treatment and others
In 2015, the pulp and paper segmented accounted for the largest market share of 23%. It was followed by organics with 20.69%, inorganics with 15.74%, and soaps/detergents/ textiles with 13.80% shares. The least market share was contributed by alumina and water treatment and others with a total of 27.01%. This
An overview of the hot drinks market
Rising demand for hot drinks in emerging countries along with the launch of new variants has resulted in a projected CAGR of almost 5% for the global hot drinks market during the forecast period. The trend of drinking tea has deep-rooted cultural and traditional origins in many countries, which is one of the major drivers for the market growth. People in Asian countries, especially India, Japan, and China drink tea on a regular basis with China accounting for the largest market share in the overall tea market. Therefore, this tradition of drinking tea will have a positive impact on the tea market, thereby propelling the growth of the hot drinks market on the whole.
Extensive investments by companies on promotions and marketing is a fast growing trend in the global hot drinks market, which is another major factor expediting the growth of the market. Nescafé spent over 8% more on advertising in 2014 than in 2013. Likewise, Carte Noire, which launched Nespresso compatible pods in February, upped ad spend by 4.31% while Douwe Egberts increased its marketing and advertising budget by 350%.
Product segmentation of the hot drinks market
- Other hot drinks
In 2015, the hot drinks market was dominated by the coffee segment, accounting for a market share of more than 58%. The availability of coffee variants and rising consumer habits of coffee drinking are the factors supporting this growth. It was estimated and reported in 2013 that 19% of Americans drink at least two cups of coffee a day, and the average American worker spends more than $21 per week on coffee.
Geographical segmentation of the hot drinks market
Market outlook for juice consumption in Europe
The juice market in Europe is expected to decline because of the high sugar content in juice drinks. Technavio’s market research analysts estimate the market to reach more than USD 32 billion in revenues by 2019.
In terms of consumption, the juice market in Europe was estimated to be close to 19 billion liters in 2014. Orange and apple juices together constituted the major share of juice consumption in Europe with a combined market share of about 55% in terms of volume. Adverse weather conditions in Florida and Brazil, the two major suppliers of orange to the European market is further expected to decrease the import of oranges to Europe. It is expected to decrease the consumption of orange juice further during the forecast period. Consumption in minor segments such as apricot, alphonso mango, pineapple and passion fruit are also expected to increase during the same period.
Market segmentation by product
- 100% fruit juice from concentrate
- 100% fruit juice not from concentrate
- Vegetable juices
- Fruit drink
In 2014, though 100% fruit juice from concentrate accounted for a larger market share in terms of revenue, it is expected to witness a decline in 2019 due to having higher sugar concentration. Nectar had a market share of close to 22% which is also slated to decline in 2019.
Market segmentation by distribution channel
- Supermarkets and hypermarkets
- Independent retailers
- Specialist retailers
Market share of the leading juice consuming countries of Europe
The juice market in Germany was estimated to be around USD 7 billion in 2014. The demand for juice drinks is Germany remained low as more consumers preferred carbonated soft drinks
Overview of the global soft drinks market
Technavio’s research analyst predicts the global soft drinks market to grow steadily at a rate of 7% during the forecast period. The increase in the sale of premium-priced products such as RTD tea and coffee and functional drinks are the primary drivers of the growth of this market. The innovative marketing strategies being introduced by vendors is also driving the market growth. For instance, during April 2015, PepsiCo entered into a marketing partnership with NBA, making it the official partner of the NBA, Women’s National Basketball Association, NBA Development League, and USA Basketball.
The stringent government regulations regarding the production and sale of soft drinks are expected to pose challenges to the market growth during the forecast period. For instance, during 2014, Mexico imposed additional taxes on the sale of soft drinks, to reduce its consumption within the country.
Segmentation by distribution channel and analysis of the soft drinks market
- Hypermarkets and supermarkets
- Convenience stores
The hypermarket and supermarket distribution channel dominated the soft drinks market during 2014 with a market share of around 45%. The emergence of strong retail networks globally has contributed to the growth of this distribution channel.
Segmentation by category and analysis of the global soft drinks market
- Carbonated soft drinks
- Bottled water
- RTD tea and coffee
- Functional drinks
Carbonated soft drinks dominated the
Overview of the global RTD tea and coffee market
Technavio’s research analyst predicts the global ready-to-drink (RTD) tea and coffee market to grow steadily at a rate of 5% during the forecast period. The increasing health concerns among the consumers is driving the demand for RTD tea and coffee. According to the WHO, more than 1.9 billion adults around the world are overweight and of these 660 million were obese. RTD tea is preferred by health-conscious consumers due to its anti-oxidant property whereas RTD coffee is preferred by consumers looking for instant energy.
The rising café culture among the urban youth population has also been contributing to the growth of the RTD tea and coffee market. Leading café chains such as Starbucks, Costa Coffee, and Barista are expanding in the emerging economies and boosting the sales of RTD tea and coffee products. For instance, Costa Coffee opened 76 new outlets in Britain during 2014 and registered around 7% increase in its sales by the end of the year.
Segmentation by type and analysis of the global RTD tea and coffee market
- RTD tea
- RTD coffee
RTD tea dominated the market with a market share of 76% during 2014. This research report predicts the RTD tea segment to retain its leadership during the forecast period. RTD tea is more preferred by the health-conscious consumers due to its anti-oxidant properties and low-calorie content.
Geographical segmentation and analysis of the global RTD tea and coffee market
Technavio’s analysts expect APAC to dominate the global RTD tea and coffee market with a growth rate of 6
Overview of the sports and energy drinks market
Technavio’s research analyst predicts the global sports and energy drinks market to grow steadily at a CAGR of 11% during the forecast period. The use of natural ingredients is one of the primary drivers for the growth of this market. The growing health concerns related to the continuous consumption of energy and sports drinks on a regular basis have led vendors to launch products energy drinks with extracts from organic guarana and organic raw green coffee beans. For instance, Scheckter launched an organic energy drink called Organic Energy which contains extracts from organic Brazilian guarana, organic raw Brazilian coffee seed, organic pomegranate juice, organic ginseng, organic elderberry, and organic lemon juice.
The false claims made by certain vendors is expected to deter the market growth during the forecast period. There have been many instances of the sports and energy drinks vendors being sued for their false claims about their products. For instance, during 2014, Red Bull was sued for wrongly claiming in their advertisement that drinking it would give wings to the customers and had to pay a settlement of nearly USD 13 million.
Product segmentation and analysis of the sports and energy drinks market
- Energy drinks
- Sports drinks
Energy drinks dominated the market during 2014, with a market share of 71%. The report predicts this segment to retain its leadership until the end of 2019. The report predicts this segment to grow at a rate of 13% during the forecast period. The rising popularity of energy drinks among young people, the increase in the launch of new varieties and types of energy drinks, and the constant innovation in the taste of these drinks are some of the drivers for the growth of this segment.
Non-alcoholic drinks refer to beverages that have less than 0.5% alcoholic content by volume. This includes soft drinks, juices, ready-to-drink tea and coffee, bottled water, energy drinks, and non-alcoholic beer and wine. Rapidly changing lifestyles and increasing disposable income are two of the major factors fueling the demand for non-alcoholic drinks globally.
Technavio’s consumer data and market analysis advances your knowledge of the industry and its competitive environment and provides strategic insights on non-alcoholic beverages, non-alcoholic beer, non-alcoholic wine, non-alcoholic cocktails, and non-alcoholic malt beverages.