TechNavio Announces the Publication of its Report - Mobile Commerce Market in North America 2011-2015
TechNavio today launched its report Mobile Commerce Market in North America 2011-2015 based on an in-depth study focusing exclusively on North America. The report aims to aid decision makers' understanding of the present and the future landscape of the market.
Commenting on the report, an analyst from TechNavio's Telecom team said; ''Increasing availability of mobile coupons is one of the major trends in the Mobile Commerce market in North America. Currently, several retailers are introducing mobile coupons with various offers and benefits for end-users who shop through mobile commerce. This is attracting more end-users to purchase goods through mobile commerce. In addition, there is an increasing demand for virtual wallets among smartphone users; hence, the availability of mobile coupons will encourage them to make mobile purchases.''
According to the report, as a result of the increasing availability of electronic money, consumers prefer a mobile wallet that requires only a mobile phone. A mobile wallet helps them to carry virtual money in their mobile account instead of physical money in their wallet. Also, with applications ability to store and retrieve money using NFC and RFID-enabled devices, it becomes convenient for end-users to make payments from this virtual wallet.
Further, the report also discusses that security concerns are discouraging end-users from adopting mobile commerce.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key players.
TechNavio, the market research platform of Infiniti Research Ltd, publishes periodic reports on niche and emerging technologies. For further information, please visit http://technavio.com/content/mobile-commerce-market-north-america-2011-2015.
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