Market Intelligence
Global IT Map

Many leading technology research and advisory firms publish numerous market size and forecast reports. They often present conflicting data based on different methodologies and may not have granular data required for decision-making. To achieve comprehensive coverage, one often needs multiple subscriptions leading to information overlaps and cost escalation. More over, it becomes difficult to store, manage and retrieve data quickly when needed.

TechNavio brings you, for the first time, the Global IT Map: worldwide market size data categorized into over 50 countries/regions, over 100 technology areas and 16 major industry groups. Each of these 15,000+ data points has been thoroughly researched using proprietary primary research and validated against published data from 20+ leading IT research firms.

Global IT Map brings you a coherent, consistent, single view of the IT world, data that provides crucial and reliable intelligence for your market entry decisions. So if you want to know the size of IT spend by Manufacturing industry in China; or the Top 5 industries by “Storage Software” spending; or the size of Latvia’s IT spending, with Global IT Map, you have it on your fingertips.

Industry HotSpots

Technology sales and planning teams often pick up hot industry trends from analyst reports, surveys, media-speak and by talking to customers and suppliers. While many such trends are correctly identified, there is usually insufficient evidence to qualify a trend as local or global. Moreover, teams are focused more on industries where they are strong, which may well result in fantastic opportunities in other industries going unnoticed and untapped. Lastly, there is insufficient effort spent to separate ‘trends’ from ‘hot-spots’, the latter being trends where IT solutions are being heavily deployed to address an issue or need.

The Industry HotSpots module captures the most significant IT impacting trends, or ‘HotSpots’ specific to each of 14 industry groups. Each HotSpot is presented as a digestible chunk, supported by examples of actual deployments, surveys and vendor offerings.

In summary, Industry HotSpots module enables sales and planning teams to focus efforts on areas of ‘action’, avoid missing out on promising opportunities and position their offerings to address burning issues and needs of each industry.

Value-chain Intelligence

There are several other factors, such as regulation, industry initiatives and innovations that impact supply and demand over the longer term. It is difficult to comprehensively track these factors and how they can influence one another.

The Value-chain Intelligence module tracks such global developments on a daily basis. It allows you to stay abreast of the most relevant IT developments and recall them as and when needed.

Forbes 1000 companies represent the most lucrative client segment for technology vendors. While generic information on such companies is easily available, specific information is often lacking with regard to their IT spend, IT initiatives, and associated drivers. Equally importantly, sales teams need contact details of multiple senior executives, who contribute to IT purchase decisions at client organizations.

In this module, we have gathered intelligence on 1,000 largest IT spenders worldwide (from the Forbes Global 2000 list) and 100 US and European Government institutions This includes their IT spend break-up, their IT deployments in last 5 years, and most importantly, key business drivers that may lead to IT sales opportunities. Each driver is supported by a number of latest case studies and relevant articles on technology implementations in that area. The module also provides contact details of over 10,000 client-side contacts in IT decision-making positions. Further, it allows users to track IT deployments across 7,500+ clients.

In short, this module enables “solution-selling” to large enterprises in a relevant, focused and effective way.

Competitive Intelligence

Most vendors cut across technology lines, industries and geographies, making them complex entities to fathom. It is extremely unwieldy to efficiently keep track of who your competitors are, their product range, their successes, new product introductions, deals and partnerships.

The Competitive Intelligence module brings you the world's largest "profiled" database of IT vendors. This fast growing database is an invaluable competitive intelligence tool, which also allows discovery of potential partners and acquisition candidates.

Vendor Director
Vendor Directory allows searching for thousands of vendors in over 100 technology categories, and it maps each vendor’s offerings on a harmonized technology classification system. In addition, the Directory allows you to see a vendor’s competitors in a specific product area.

Rapidly growing repository exceeding 14,000 IT vendors, from aound the world.

Vendor Intelligence
Through an intuitive search interface, you can instantly access competitive intelligence along six different dimensions like Deployments; New Product Introductions; Partnerships; etc. This results in contextually rich and pinpoint intelligence that is not available with databases like Hoovers or OneSource.

Custom Intelligence

This is where users of TechNavio can tap into the experience and capabilities of Infiniti Research, the firm behind TechNavio. Infiniti Research serves a large number of Forbes 1000 companies, helping them understand their markets, customers and competitors with substantially greater clarity and insight.

If you seek greater detail on any aspect of your market or want to “drill down” into any intelligence provided by TechNavio, research can be easily commissioned from within the TechNavio product, by simply filling in a short research request form.

Data Sources
TechNavio combines information gathered from leading edge published sources, as well as extensive primary research. While TechNavio’s research team has spent over 25 man-years conducting thousands of interviews with IT consumers and market analysts, the product also leverages years of experience that Infiniti Research has in conducting detailed market studies for both multinational & innovative start-up technology companies.

Information we gather is meticulously and systematically qualified, validated and analyzed before it is ready for use. Our aim is to enhance your efficiency and effectiveness, by converting “fuzziness” into structure, by simplifying and clarifying your understanding of the key issues, and by enabling to attain the confidence and success that comes to the “prepared” mind.

Coverage
We have carefully selected the most important information sources for each industry and technology. We also keep track of all the Forbes 1000 enterprises covered by us, as well as thousands of vendor websites. Using an extensive automated system of RSS feeds and web-crawling, we make sure that nothing that matters, goes unnoticed.

Data Capture
We believe that information can be put to optimal use when it is not just interactive, but also “smart”. Thus, any ordinary article appearing in the press may contain different pieces of information, each bit having its own utility, depending on the user, context, location and time.

Behind TechNavio is a dedicated content team that receives thousands of press releases each week (numbering close to 10,000 a week when we launched), looks at each release, extracts any potentially useful information, labels it appropriately, and feeds these “smart” bits of information into TechNavio’s powerful database, ready to be queried and served to a user, whatever his needs and criteria be.

Updates
All news-intensive modules of TechNavio are updated daily. Other modules like Customer Profiler and Industry HotSpots, are reviewed and updated every three months. This ensures that you can rely on TechNavio to stay well informed, well prepared, and well ahead of your competitors.