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According to the language learning development software market outlook, Technavio’s market research analysts have estimated this market in the APAC will grow at an impressive CAGR of approximately 14% during the forecast period. The expanded scope for m-learning is one of the key growth drivers for this market. The widespread use of electronics and wireless technologies including smartphones, tablets, and laptops has made mobile Internet indispensable in academia and the corporate sector. Additionally, many organizations have adopted bring your device policies (BYOD) to improve productivity and boost workforce flexibility, thereby increasing the scope for m-learning. Due to the growing penetration of m-learning in many fields, language learning vendors have started offering m-learning packages and modules as part of the language learning course. For instance, many vendors like OKpanda and Rosetta Stone offer apps that enable easy access to learning content to corporate users, students, and individual users. Moreover, the use of apps is gaining ground in the market because mobile apps reduce logistical costs for students and institutes. Furthermore, m-learning facilitates flexible, self-paced learning that does not require traditional classroom sessions which aids in language learning development software market growth.
In this research report, analysts have estimated factors like the increasing penetration of cloud computing to aid in the growth of this market until the end of 2020. In APAC, most educational institutions express strong interest in incorporating English language learning in classrooms. With the help of the several features of the language learning software, faculty can combine verbal and visual learning. Moreover, the software enables learners to retain the content as they learn different languages in a fun and engaging manner. This recent shift to a cloud-based learning platform is expected to drive the language learning development software market in APAC during the forecast period.
During 2015, the corporate language learning development software segment dominated the market and accounted for a market share of more than 59%. With business enterprises embracing globalization, the need to build and promote cultural understanding of the local markets has become of significant importance. Moreover, enterprises actively seek bilingual talent to help bridge the cultural gap. Team members operating from different geographical locations remain in contact via online communication systems, web conferencing technologies, and virtual space creation. Furthermore, the use of mobile apps to learn languages has risen in response to employee demand for flexible learning instruction which will aid in this market segment’s growth over the forecast period.
The language learning development software market in APAC highly fragmented owing to the presence of many international, regional, and local vendors. The language learning market is experiencing dynamic changes in the areas of product pricing. While market demand is fulfilled by both open-sourced and paid content and service providers, competition is surging among vendors to gain market share and expand their customer base.
Key vendors in this market are
Other prominent vendors analyzed in this market research report are Houghton Mifflin Harcourt, OKpanda, Onwards Learning, Sanoma, and Voxy.
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PART 01: Executive summary
PART 02: Scope of the report
PART 03: Market research methodology
PART 04: Introduction
PART 05: Market landscape
PART 06: Market segmentation by end-user
PART 07: Key leading countries
PART 08: Market drivers
PART 09: Impact of drivers
PART 10: Market challenges
PART 11: Impact of drivers and challenges
PART 12: Market trends
PART 13: Vendor landscape
PART 14: Key vendor analysis
PART 15: Other prominent vendors
PART 16: Appendix
PART 17: Explore Technavio
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