Global Baby Powder Market - Market Study Report 2015-2019

December 02, 2015

Market outlook of the baby powder market

Technavio’s market research analyst projects the baby powder market to reach around USD 659 million by the end of 2019. The growing awareness amongst consumers towards baby hygiene and baby care products have been contributing towards the growth of this market. APAC and Latin America account for the largest infant population globally. This market research report anticipates these regions to represent a high-potential, untapped market for baby care products during the forecast period.

The health risks associated with baby powder is expected to deter the growth of the market during the forecast period. Usage of talcum powders could cause respiratory problems such as Talcosis in infants. Studies suggest that the inhalation of talcum powder could also cause pneumonia and asthma in extremely sensitive babies. For instance, during 2013, Johnson and Johnson's India plant license was revoked, by the Maharashtra FDA. The  due to the usage of ethylene oxide, a substance used for the production of industrial chemicals, in the sterilization process of their baby powder product

Competitive landscape and key vendors

The global baby powder market is dominated by international vendors such as Chicco, Johnson & Johnson, and Pigeon. The competitive environment in this market is expected to intensify with an increase in product/service extensions. International players are expected to grow inorganically during the forecast period by acquiring regional or local players.

The key vendors in the market are –

  • Burt's Bees
  • Chicco
  • Johnson & Johnson
  • Mothercare
  • Pigeon
  • PZ Cussons

Other vendors in the market include Anti-Monkey Butt, ASDA, Bathtime Kids, Caldesene, Curash Baby Care, Gaia, Gerber, Gentelle, Himalaya, Morissons', Simple, and Superdrug.

Geographical segmentation and analysis of the baby powder market

  • APAC
  • Europe
  • Latin America
  • North America
  • MEA

APAC was the dominant region during 2014 with the largest share of around 35% in the global baby powder market. The report predicts this region to maintain its leadership in the market until the end of 2019. A large number of infant population present in the region and a growing awareness about hygiene amongst many developing economies are the primary drivers of this region’s growth.

Key questions answered in the report include

  • What will the market size and the growth rate be in 2019?
  • What are the key factors driving the global baby powder market?
  • What are the key market trends impacting the growth of the baby powder market?
  • What are the challenges to market growth?
  • Who are the key vendors in the baby powder market?
  • What are the market opportunities and threats faced by the vendors in the global baby powder market?
  • Trending factors influencing the market shares of APAC, Europe, Latin America, North America, and MEA?
  • What are the key outcomes of the five forces analysis of the global baby powder market?

Technavio also offers customization on reports based on specific client requirement.

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