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The Africa beauty and personal care Market size is estimated to grow by USD 6.65 billion at a CAGR of 7.54% between 2023 and 2027. Our market trends and analysis report examines historical data from 2017 to 2021, besides analyzing the current market scenario.
Growing focus on Afrocentric requirements is the key factor driving the growth of the Africa market. The increasing urbanization of many African countries has attracted many markets. Beauty requirements of different regions vary due to different consumer preferences. Likewise, market players that are entering the African market are emphasizing the production of personal care and beauty products for Africans. Global brands like Loreal have tapped the market by not offering Western or Asian products in the region. Other global brands are also highlighting this important factor to enhance their ability to capture the African market. Hence, meeting Afrocentric requirements will drive the Africa market growth during the forecast period.
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The emergence of products with natural ingredients is the key trend in the market. Growing health consciousness and awareness of the harmful effects of harmful chemicals used in beauty and personal care products has driven the demand for products containing natural ingredients. African consumers are looking for less harmful products with low chemical ingredients. As a result, some market players are focusing on producing the products that are free of parabens, toluene, formaldehyde, artificial fragrances, dibutyl phthalate (DBP), petroleum-based chemicals, butylated hydroxyanisole (BHA) and sulfate.
Furthermore, manufacturers of hair care products and color cosmetics are focusing on developing products with natural ingredients to attract more customers. Therefore, affordability is an important parameter to keep in mind as African consumers are very price sensitive. Hence, these trends will boost the market growth and trends during the forecast period.
The adverse health effects of synthetic chemicals used in beauty and personal care products are the challenges that affect the growth of the market. Many beauty and personal care products contain synthetic chemicals such as benzoyl peroxide, triclosan, parabens, paraphenylenediamine, hydroquinone, sulfates, fragrances, resorcinol, synthetic dyes, petroleum, methylisothiazolinone, and phthalates. The harmful effects of this toxic chemical used in products have forced customers to prioritize safety over other aspects. The growing awareness of the side effects of synthetic chemicals in products is a major challenge for the market.
Moreover, in Africa, the governments of many countries (including South Africa, Nigeria, and the Republic of Ivory Coast) have banned skin-lightening creams, whitening lotions, and bleaching products for many years. These products have attracted many African consumers for skin whitening. The idea behind this ban is to protect citizens from dangerous side effects caused by the toxic ingredients used in these products. Therefore, these factors are expected to impede the growth of the market during the forecast period.
The skincare segment is estimated to witness significant growth during the forecast period. Consumers are increasingly interested in buying skin care products for their skin and as a result, the demand for skin care products in the African continent is increasing. House of Tara International, a Nigerian company specializing in skincare and beauty products for women of color, is an example of a successful skincare brand in Africa.
The skincare segment was the largest segment and was valued at USD 3.7 billion in 2017
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Skincare brands such as The Body Shop, run by Body Shop International Ltd (Body Shop International), have capitalized on this trend by incorporating African ingredients into their product lines, fueling the growth of the skincare segment in Africa. In addition to these established brands, there has been an increase in the popularity of local skincare brands in Africa. One such brand is The Ordinary from South Africa which is known for its simple and affordable formula, Therefore, such factors are expected to increase the demand for skincare products, which will boost the growth of the skincare segment in the market during the forecast period.
The hair care segment in the market is growing rapidly and evolving. Many consumers are becoming aware of their hair health and are investing in more hair care products and treatments, because of this the demand for hair care products is growing in the region. An example of a successful brand in the hair care segment in Africa is Shea Moisture, operated by Sundial Brands LLC (Sundial Brands). In addition, the hair care segment also includes local and regional market players that have become popular among consumers. These brands understand the diverse hair types and textures found in Africa and offer products that meet specific hair needs. Therefore, these factors will propel the growth of the market during the forecast period.
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
The market forecasting report also includes detailed analyses of the competitive landscape of the market and information about 28 market companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The African Beauty and Personal Care Market witness notable shifts during the Covid period, influencing consumer behaviors in terms of clean beauty, ethics, and sustainability. With a rising aversion to harmful ingredients like propylparaben and butylparaben, clean beauty brands gain popularity despite higher prices. Clean beauty product lines, exemplified by premium skincare brand Aesop, emphasize performance and positive customer experiences. The market navigates an economic downturn, but an unwritten rule emerges, defining positive experiences as crucial. Consumers prioritize non-toxic and cruelty-free products, challenging mass-produced items. The beauty and personal care industry in Africa experiences a notable growth rate, shaped by evolving values and ethical considerations.
The market analysis and report covers market growth by revenue and provides an analysis of the latest trends and growth opportunities from 2017 to 2027.
Market Growth and Forecasting Scope |
|
Market Report Coverage |
Details |
Page number |
162 |
Base year |
2022 |
Historic period |
2017 - 2021 |
Forecast period |
2023-2027 |
Growth momentum & CAGR |
Accelerate at a CAGR of 7.54% |
Market growth 2023-2027 |
USD 6.65 billion |
Market structure |
Fragmented |
YoY growth 2022-2023(%) |
6.81 |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
Adidas AG, Africology Pty Ltd., Amka Products Pty Ltd., Amway Corp., Beiersdorf AG, Chanel Ltd., Christian Dior SE, Church and Dwight Co. Inc., Colgate Palmolive Co., Coty Inc., Edgewell Personal Care Co., Esse Skincare, Godrej Consumer Products Ltd., House of Tara International, Johnson and Johnson, Kering SA, LOreal SA, Lulu and Marula Proprietary Ltd., Natura and Co Holding SA, Oriflame Cosmetics S.A., Pauline Cosmetics Ltd., Reckitt Benckiser Group Plc, Revlon Inc., The Estee Lauder Companies Inc., The Procter and Gamble Co., Unilever PLC, Zaron Cosmetics and Beauty, and Tiger Brands Ltd. |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period. |
Customization purview |
If our market research and growth report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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