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The Europe halal food market size is projected to increase by USD 48.1 billion, at a CAGR of 4.42% between between 2022 and 2027
In Europe, the growth rate is driven by the expanding Muslim population and increasing consumer awareness of halal products, both among Muslims and non-Muslims. The global markets are witnessing rising demand, with a shift in consumer consumption trends. The offline segment, comprising traditional brick-and-mortar stores, supermarkets, and specialty shops, caters to the need for convenience. These physical outlets offer a diverse array of certified products, ranging from fresh produce to packaged foods, aligning with market forecasts and analysis.
The market shows an Accelerated CAGR during the forecast period.
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The rising Muslim population in Europe is the key factor driving the market. This demographic shift fuels demand for such products that adhere to Islamic dietary guidelines. Specialized supermarkets, restaurants, and online platforms have emerged to cater to this market segment, driving significant expansion in the market. This certification has become imperative for food manufacturers and distributors, ensuring compliance with strict standards and meeting Muslim dietary requirements.
Further, non-Muslim consumers also embrace halal options, recognizing their reliability and quality. This trend fosters mainstream acceptance and presents opportunities for businesses to tap into this niche market. By addressing the unique needs of Muslim consumers, companies can thrive in the halal food industry, offering a diverse range of halal-certified products across various sectors, including cosmetics, personal care, snacks, grocery, and meat. Urbanization, convenience, hygiene, and innovation are driving factors shaping the market.
The growth of the organized retail sector is the key factor driving the market. Hypermarkets and supermarkets are two of the major offline distribution channels for halal foods. Organized retailing is an integral part of these offline distribution channels, which facilitates the purchasing process for consumers and enables them to choose from a diverse range of halal food products. Tesco Plc (Tesco) and ALDI Inc. (ALDI) are some of the major hypermarkets and supermarkets that offer a plethora in Europe.
Further, a significant expansion in the number of retail stores offering such foods is driving the growth of the market in focus. For instance, in February 2021, Aldi, one of the leading supermarket chains in the European region, announced that it would open over 100 new stores and 500 curbside pickup sites in 2021. These retailers have a global presence, which helps them improve the visibility of such foods and increases the demand for such products. Thus, such factors are expected to drive the growth of the market during the forecast period.
The increasing threat of fake products and food scams is a major challenge that affects the market. As the demand for Halal products grows, unscrupulous individuals and organizations attempt to take advantage of the halal food market in Europe by falsely claiming their products are certified when they are not. Food scams involving fake food create various issues for both consumers and legitimate food businesses. These scams undermine consumer confidence in the market and disrupt the integrity of the certification processes.
Furthermore, food scams involving fake food not only negatively affect consumers but also impact the reputation of the entire industry. These fraudulent activities tarnish the image of food as a whole and cast doubts on the overall integrity of the market. The negative publicity associated with such scams can have far-reaching consequences, reducing the market potential and hindering the growth of the market during the forecast period.
The halal MPS segment in the market is experiencing notable expansion, primarily focusing on certified meat and poultry. Increasing demand stems from several factors: the rising Muslim population in Europe, heightened awareness and acceptance of practices among non-Muslims for perceived food safety and ethical sourcing. Countries like the UK and Germany have established regulations and certification procedures, ensuring compliance with such standards throughout the supply chain. Additionally, the segment offers diverse products like processed meats and convenience foods, catering to varied consumer preferences and driving market growth.
The market share by the offline segment will be significant during the forecast period. One of the key advantages of the offline segment is the ability for customers to physically examine and select their desired products. This provides a sense of trust and confidence in the authenticity and quality of the food they purchase. Additionally, physical stores often have knowledgeable staff who can assist customers with their queries and help them find specific products.
The offline segment was valued at USD 149.27 billion in 2018.
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Furthermore, to cater to the diverse consumer preferences and regional variations within Europe, the offline halal food market in Europe offers a wide selection of cuisine choices. However, the offline segment retains its significance, as physical stores continue to play a crucial role in providing a personalized and immersive shopping experience for consumers. Such factors are expected to drive the growth of the offline segment of the market during the forecast period.
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market forecasting growth and analysis.
The market growth and forecasting report also includes detailed analyses of the competitive landscape of the market and information about 15 market companies, including:
Bilal Chicken Centre B.V., BRF SA, Cargill Inc., Carrefour SA, Ferrero International S.A., Flying Trade Group, KQF FOODS, Krispy Kreme Inc., Nestle SA, Raj Foods Ltd., Tahira Foods Ltd., Tariq Halal Meats, and Unilever PLC
The market analysis and report of qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The market research and growth report forecasts market growth analysis by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027.
The market is experiencing significant growth, driven by consumer decisions favoring practical halal items like frozen dinners and ready-to-eat snacks for on-the-go solutions amidst modern consumers' busy lifestyles. This expansion caters not only to urban dwellers but also to younger customers seeking convenience in their purchases. The cosmetics and personal care sector is also evolving, with halal-certified cosmetics, skincare items, and haircare products meeting halal regulations and accommodating moral and ethical beliefs. The halal beauty and personal care industry emphasizes diversification and continuous innovation to capture new markets. In the food segment, health-focused selections and exotic culinary creations are emerging, along with online grocery shopping and specialty halal grocery stores diversifying the retail landscape. E-commerce platforms and specialty kosher businesses are integral retail channels in this market expansion, reflecting the growing demand for halal-certified meat products and other halal cuisine options across regions like Europe and the United Kingdom.
Furthermore, the halal food business is evolving with a strong convenience element to cater to modern consumers' needs. While adhering to substances Islam prohibits, food producers are exploring new product categories and innovative halal products. From flavor profiles to packaging ideas, the focus is on offering unusual flavor combinations and appealing to diverse tastes. In this market is witnessing growth across the beverage market with attention to the value chain, raw materials, and product developments. Marketing strategies including social media advertisements and religious marks are utilized. Retail chains like Sainsbury's, Marks & Spencer, and Waitrose are diversifying their offerings, especially in the meat product segment including poultry market and expanding into bakery, confectionery, and cereals.
Industry Scope |
|
Report Coverage |
Details |
Page number |
149 |
Base year |
2022 |
Historic period |
2017 - 2021 |
Forecast period |
2023-2027 |
Growth momentum & CAGR |
Accelerate at a CAGR of 4.42% |
Market growth 2023-2027 |
USD 48.1 billion |
Market structure |
USD Fragmented |
YoY growth 2022-2023(%) |
3.15 |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
AMALRIC SAS, Barry Callebaut AG, Bilal Chicken Centre B.V., BRF SA, Cargill Inc., Carrefour SA, Ferrero International S.A., Flying Trade Group, KQF FOODS, Krispy Kreme Inc., Nestle SA, Raj Foods Ltd., Tahira Foods Ltd., Tariq Halal Meats, and Unilever PLC |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, Market growth and Forecasting, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Distribution Channel
7 Market Segmentation by Product
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
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