Market outlook of freezer-on-bottom refrigerators
Freezer-on-bottom refrigerators offer more space and adapt quickly in storing large items. As the condenser is placed near to the ground, temperatures are even cooler than top mounted refrigerators. Urbanization and the changing consumer lifestyle toward new technology in home appliances are driving the growth of the global market. Technavio’s market research analyst predicts the freezer-on-bottom refrigerator market to grow at a rate of around 7% during the forecast period.
The shift to digital channels for sales is anticipated to contribute to the market growth during the forecast period. Changes in shopping patterns and decreasing profit margins are driving the adopting of this trend by retailers. Leading vendors such as Home Depot and Lowe's have transitioned their business to online channels. Home Depot witnessed an increase in its e-commerce revenues by nearly 50% after this transition to a digital channel.
Competitive landscape and key vendors
The market is fragmented due to the presence of international and regional vendors. International providers are expected to grow inorganically due to mergers and acquisitions during the forecast period. The research report predicts that fast-developing regions such as APAC, Africa, and Latin America would provide ample opportunities for the growth of international vendors.
The leading vendors in the market are –
- Electrolux
- GE
- Haier
- LG
- Samsung
- Whirlpool
Other vendors in the market include Arcelik, BSH Bosch und Siemens Hausgeräte, Gorenje, LEC, Miele, Panasonic, Sub-Zero, Toshiba, Viking, and V-Zug.
Product segmentation and analysis of the freezer-on-bottom refrigerator market
- Two-door
- French-door
- Multi-door
The two-door segment dominated the market during 2014 and is expected to reach USD 5 billion by the end of 2019. However, this research report predicts that this sector will lose its market share to the French-door segment by the end of forecast period. Whirlpool is the global leader in this market with brands such as Maytag, Jenn-Air, Amana, and KitchenAid emerging as the most popular brands for freezer-on-bottom refrigerators in the US.
Geographical segmentation and analysis of the freezer-on-bottom refrigerator market
- APAC
- Europe
- North America
- ROW
North America accounted for the largest market share during 2014 and is expected to grow steadily at a rate of 6% during the forecast period. The demand for French-door freezer-on-bottom refrigerators is driving the growth of this region. With the recovery of the US economy, there has been a rising demand for major consumer appliances such as refrigerators, washing machines, and dishwashers.
Key questions answered in the report include
- What will the market size and the growth rate be in 2019?
- What are the key factors driving the global freezer-on-bottom refrigerator market?
- What are the key market trends impacting the growth of the freezer-on-bottom refrigerator market?
- What are the challenges to market growth?
- Who are the key vendors in the freezer-on-bottom refrigerator market?
- What are the market opportunities and threats faced by the vendors in the freezer-on-bottom refrigerator market?
- Trending factors influencing the market shares of APAC, Europe, North America, and ROW?
- What are the key outcomes of the five forces analysis of the global freezer-on-bottom refrigerator market?
Technavio also offers customization on reports based on specific client requirement.
Related reports
PART 01: Executive summary
Highlights
PART 02: Scope of the report
Market overview
Top-vendor offerings
PART 03: Market research methodology
Research methodology
Economic indicators
PART 04: Introduction
Key market highlights
PART 05: Market landscape
Global kitchen appliances market
Global refrigerator market: An overview
Global freezer-on-bottom refrigerator market
Five forces analysis
PART 06: Market segmentation by product
Global freezer-on-bottom market by product
Global two-door freezer-on-bottom refrigerator market
Global French door freezer-on-bottom refrigerator market
Global multi-door freezer-on-bottom refrigerator market
PART 07: Geographical segmentation
Global freezer-on-bottom market by geography
Freezer-on-bottom market in North America
Freezer-on-bottom market in Europe
Freezer-on-bottom market in APAC
Freezer-on-bottom market in ROW
PART 08: Market drivers
PART 09: Impact of drivers
PART 10: Market challenges
PART 11: Impact of drivers and challenges
PART 12: Market trends
PART 13: Vendor landscape
Competitive scenario
Market vendor analysis 2014
PART 14: Other prominent vendors
Arcelik
BSH Hausgeräte
Gorenje
LEC
Miele
Panasonic
Sub-Zero
Toshiba
Viking
V-Zug
PART 15: Key vendor analysis
Electrolux
GE
Haier Electronics
LG Electronics
Samsung Electronics
Whirlpool
PART 16: Appendix
List of abbreviations
PART 17: Explore Technavio