Overview of the global automotive rain sensing wiper system market
Market research analysts at Technavio predict that the global automotive rain sensing wiper system market will grow steadily during the next four years and post a CAGR of almost 12% by 2021. This market research analysis identifies the increasing demand for do-it-yourself (DIY) installation and the rising popularity of e-commerce as one of the primary growth factors for the rain sensing wiper system market. The recent years have witnessed a rising trend among customers to purchase DIY automotive products that enables them to install the product on their own. This will induce automotive component manufacturers to provide rain sensing wiper systems as different components that can be assembled and installed by end-consumers without any assistance, which will drive the adoption of rain sensing wipers in the coming years. Additionally, the proliferation of e-commerce that allows customers to purchase products easily through simple steps will also fuel market growth.
The replacement of windshield wipers with ultrasonic force fields will be one of the major factors gaining traction in this market in the next few years. To eliminate the distraction caused by the movement of windscreen wiper blades, manufacturers will focus on developing innovative solutions. The British automotive manufacturer McLaren, has already developed a new automotive windshield cleaning technology using high-frequency sound waves that make the windshield repellent to water, mud, ice, or any other kind of dust in the surroundings.
Competitive landscape and key vendors
The market is characterized by the presence of several global and local rain sensor wiper manufacturers and appears to be highly fragmented. With direct supplier relationships with original equipment manufacturers (OEMs), better quality of products, mass production facilities, and established distribution networks, the well-established international players dominate the market. However, the regional or local players have a better understanding of the local market and distribution channels in the aftermarket segment and maintain significant market positions posing a stiff competition to the global vendors. Product quality, availability, customer relationship, and product pricing are some of the major factors that vendors usually compete on. Since vendors have the need to introduce innovative products to increase their revenue shares, the major market players make huge R&D investments to develop and patent new automatic rain sensing wipers at a faster pace.
The leading vendors in the market are -
- Bosch
- DENSO
- TRW
- Valeo
- Hella
The other prominent vendors in the market are Xenso and Hamamatsu Photonics.
Geographical segmentation and analysis of the automotive rain sensing wiper system market
This market study estimates that in terms of geographical regions, APAC was the major revenue contributor to the auto windshield wipers market during 2016. The economic growth of the emerging countries such as China and India will increase the demand for passenger cars in the coming years. This will induce global automobile manufacturers to invest heavily in technology and modern mass production systems to have a competitive edge over their competitors, in turn, fueling the demand for automotive rain sensing wiper systems. Moreover, increased investments towards infrastructure development and industrialization that fuel the demand for commercial vehicles will also boost the market’s growth prospects in this region. According to this market study report, APAC will continue to dominate the rain sensing windshield wipers market throughout the forecast period and countries like China, India, Indonesia, Japan, and South Korea will be the major market contributors.
Key questions answered in the report include
- What will the market size and the growth rate be in 2021?
- What are the key factors driving the global automotive rain sensing wiper system market?
- What are the key market trends impacting the growth of the global automotive rain sensing wiper system market?
- What are the challenges to market growth?
- Who are the key vendors in the global automotive rain sensing wiper system market?
- What are the market opportunities and threats faced by the vendors in the global automotive rain sensing wiper system market?
- Trending factors influencing the market shares of the Americas, APAC, and EMEA.
- What are the key outcomes of the five forces analysis of the global automotive rain sensing wiper system market?
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Table of Contents
PART 01: Executive summary
PART 02: Scope of the report
- Market overview
- Report coverage
PART 03: Market research methodology
- Research methodology
- Economic indicators
PART 04: Introduction
- Key market highlights
- Overview
- Product life cycle
PART 05: Market landscape
- Market overview
- Market size and forecast
- Five forces analysis
PART 06: Geographical segmentation
PART 07: Key leading countries
PART 08: Market drivers
- Rain sensor: A value proposition to the conventional wiper system
- Government mandate to reduce road fatalities
- Rising electronic content leading to seamless adoption of rain sensing wipers
- Growing demand for DIY installation and proliferation of e-commerce
PART 09: Market challenges
- Stringent government regulations
- Complexity in wiper system design
- Gradual increase in annual wages leading to declining profit margins
PART 10: Market trends
- OEMs using advanced windshield cleaning technologies as product differentiator
- Development of advanced integrated windshield washing systems
- Ultrasonic force fields to replace windshield wipers
- Development of new all-weatherproof wiper blade technology results in streak-free visibility
- Sensor fusion
PART 11: Vendor landscape
PART 12: Key vendor analysis
- Bosch
- DENSO
- TRW
- Valeo
- Hella
PART 13: Appendix
PART 14: Explore Technavio