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The motorcycle connected helmet market size is estimated to grow at a CAGR of 15.83% between 2022 and 2027. The market size is forecast to increase by USD 666.62 million. The growth of the market depends on several such as rising motorcycle accidents, an increase in touring segment motorcycles and the adoption of infotainment systems and multi-information displays in motorcycles.
This motorcycle connected helmet market report extensively covers market segmentation by distribution channel (offline and online), application (freestanding and embedded), and geography (North America, Europe, APAC, South America, and Middle East and Africa). It also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report includes historic market data from 2017 to 2021.
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Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
An increase in the touring segment motorcycle is notably driving the market growth. The growing interest of consumers in luxury and ultra-luxury motorcycles can be attributed to the level of comfort these motorcycles provide. This is a key factor driving the motorcycle-connected helmet market. When riders travel long distances, they often experience fatigue and wrist cramps due to continuous acceleration and deceleration. The popularity of touring motorcycles can also be seen from the perspective of original equipment manufacturers (OEMs). For example, Harley-Davidson, a global heavyweight motorcycle market leader, has the top four best-selling models in the touring segment, and these motorcyclists are increasingly opting for connected helmets.
Additionally, BMW Motorrad has introduced connected helmets that synchronize with the ConnectedDrive platform to provide bike information on the helmet display. The growing comfort and safety provided by these helmets will lead to the further adoption of motorcycles for touring purposes. These factors are expected to drive the market's growth during the forecast period
The development of a smart connected helmet, which integrates health and wellness features is an emerging trend shaping the market growth. Motorcycle helmets have evolved from being just a safety kit to becoming a comprehensive connection system that enhances the riding experience. According to automotive experts and engineers, these helmets can be used to store information about rider safety, comfort, and health. For instance, LifeBEAM, a supplier, has developed a smart helmet with an optical heart-rate sensor. This advanced technology monitors the heart rate of the rider, in addition to other health features, such as calorie count, and provides an accurate analysis of rider performance.
In addition, LifeBEAM's experience in military applications has given it an edge over other suppliers, and its entry into the consumer segment will be a crucial trend for the motorcycle connected helmet market. The demand for motorcycle connected helmets is expected to increase due to the development of smart systems. Such factors are expected to drive the market growth during the forecast period.
Potential driver distractions due to connected technologies are a significant challenge hindering the market. The introduction of modern rider-assisted systems for motorcycles has made life easier for riders. The electrification of mechanical components in heavyweight motorcycles has resulted in new features that enhance riding pleasure. For example, infotainment systems have led to Bluetooth connectivity, audio systems, voice commands, and GPS navigation facilities being introduced to motorcycles. However, the information overload on displays is increasing the complexity of driving. Due to the prohibition of hand-held mobile phone use during a ride, hands-free mobile usage has become popular. However, few connected helmets are equipped with the ability to display the names and numbers of callers, which may assist riders in determining the urgency of the call.
However, the rider may use this feature or may not be aware of the urgency in normal circumstances, which may result in distraction. This resulted in the need for connected helmet vendors to balance user satisfaction with rider distraction. Sena Technologies Inc. and BMW Motorrad have tried to solve this problem by using a heads-up display unit as a medium to show the caller's name or messages visually. Thus, the need for ongoing innovation by OEMs and the emphasis on keeping rider distraction in check will pose a challenge to the growth of the global motorcycle connected helmet market during the forecast period.
The market research report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Global Motorcycle Connected Helmet Market Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Bayerische Motoren Werke AG - The company offers connected helmets such as helmet BMW system 7 carbon, helmet BMW GS carbon Evo, helm system 6, and helm AirFlow.
The research report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The offline segment is estimated to witness significant growth during the forecast period. Globally, the motorcycle connected market is booming. To serve the needs of motorcyclists and their customers, motorcycle connected market is characterized by offline distribution, which encompasses the use of physical dealerships, retail outlets, and service centres. Many customers still prioritize the physical experience and personal assistance offered by offline channels even though there is a shift towards digitalization in the industry.
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The offline segment was the largest segment and was valued at USD 312.83 million in 2017. Also, maintenance and repair services are available through offline distribution channels. Motorcyclists can bring their motorcycles directly to an authorized service centre for repair and maintenance services. This allows for the connected features to be regularly maintained, updated, and optimized for improved performance. Similarly, offline distribution enables quick access to replacement parts and accessories to provide a smooth ownership experience. Thus, such factors will boost the growth of the global motorcycle connected helmet market during the forecast period.
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Europe is estimated to contribute 37% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. Another region offering significant growth opportunities to vendors is North America. North America, particularly the US and Canada, are leading the way in the motorcycle connected helmet market. The increasing popularity of sports bikes among millennials, coupled with the growing awareness of improved comfort and safety, is driving the demand for these helmets.
Furthermore, the high market penetration of performance and sports motorcycles in these countries is boosting the adoption of advanced driver assistance systems (ADAS) which, in turn, is expected to drive the growth of helmet head-up displays (HUDs) and connected helmets. In addition, the presence of strong aftermarket vendors like NUVIZ Inc., Sena Technologies Inc., and Schuberth GmbH in North America is creating awareness about new technologies as part of advanced helmet functionalities, thus increasing the demand for motorcycle connected helmets.
In 2020, the outbreak of the COVID-19 pandemic had an adverse effect on the automotive sector in the region. However, in 2021, the successful initiation of large-scale COVID-19 vaccination drives across the region and a rise in investment inflows into the automotive sector helped motorcycle manufacturers reopen their production units and increase the production of vehicles. Also, a rising trend of bike racing observed, which has led to an increase in demand for premium motorsport bikes in this region. Such factors will drive the growth of the motorcycle connected helmet market in North America during the forecast period.
The motorcycle connected helmet market report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027.
Motorcycle Connected Helmet Market Scope |
|
Report Coverage |
Details |
Page number |
164 |
Base year |
2022 |
Historic period |
2017-2021 |
Forecast period |
2023-2027 |
Growth momentum & CAGR |
Accelerate at a CAGR of 15.83% |
Market growth 2023-2027 |
USD 666.62 million |
Market structure |
Fragmented |
YoY growth 2022-2023(%) |
15.25 |
Regional analysis |
North America, Europe, APAC, South America, and Middle East and Africa |
Performing market contribution |
Europe at 37% |
Key countries |
US, China, Japan, Germany, and UK |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
Bayerische Motoren Werke AG, BITwave Pte. Ltd., Borderless Inc., Comoto Holdings Inc., Dainese Spa, H and H SPORTS PROTECTION USA Inc., HJC Helmets, Jim O Neal Distributing Inc., LeMans Corp., Locatelli Spa, Praseus Technologies Pvt. Ltd., Schuberth GmbH, Sena Technologies Inc., Shellios Technolabs Pvt. Ltd., SHOEI Co. Ltd., Speed Addicts, STUDDS Accessories Ltd., TECH DESIGN TEAM SL, UCLEAR Digital, and Vista Outdoor Inc. |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period. |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this market research report to meet your requirements.
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Distribution Channel
7 Market Segmentation by Application
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
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