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The Face Make-up Market size is projected to increase by USD 13.85 billion, at a CAGR of 4.84% between 2022 and 2027. In 2017, the size of the market was valued at USD 46.78 billion.
Demand for BB and CC creams is driving the face makeup market growth. The popularity of multifunctional products is increasing, particularly among consumers who cannot afford to purchase multiple products for various skin requirements. These products offer the convenience of use and minimize the time needed for skincare routines. One example of such a product is Garnier Anti-aging BB cream, which serves as a serum, moisturizer, primer, foundation, and sunblock.
The report also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, it includes historic market data from 2017 to 2021.
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Our researchers analyzed the data with 2022 as the base year, along with the key trends, and challenges. A holistic analysis of drivers, trends, and challenges will help stakeholders in the value chain refine their marketing strategies to gain a competitive advantage.
The growing preference for online shopping is an emerging trend in the face makeup market. The expansion of online distribution channels has fueled the sales of make-up products and accessories. E-commerce offers online shopping portals that allow consumers to compare and collect information about face makeup and offer valuable feedback. The significant increase in the number of online shopping portals and the penetration of smartphones has enabled companies to sell their make-up products and accessories, including face makeup, online.
Online channels include brand-owned online formats, pure-play e-retailers, and other online retailers that sell through the online format. eBay and Amazon are among the major online retailers of face make-up. moreover, various companies have also started selling their products through their web portals, which allow customers to shop online. All these factors are expected to propel the growth of the global market during the forecast period.
The risk of exposure to toxic chemicals is a major challenge impeding the market. There are growing concerns over the use of harmful ingredients in cosmetic products, as they may result in health hazards. Chemicals such as sodium sulfates, parabens, phthalates, triclosan, and other reactive acids found in some face make-up products cause adverse reactions and damaged skin. These chemicals may also lead to premature skin aging as they dry out the natural body oils and essential minerals and vitamins in the skin.
Certain make-up ingredients, such as preservatives and fragrances, can cause allergic reactions such as inflammation. Foundations that contain harmful chemicals such as polymethyl methacrylate can disrupt the immune system and cause allergies. Some blushes contain ethylparaben, methylparaben, and propylparaben, which also can cause rashes and irritation to the skin. These concerns about the chemical content of cosmetics may affect the growth potential of the market as more consumers become aware of the risks associated with these products. Therefore, these factors may hinder the growth of the global market during the forecast period.
The market research report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Global Market Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the face makeup market.
The market report also includes detailed analyses of the competitive landscape of the market and information about 15 market companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The market share growth by the offline segment will be significant during the forecast period. Offline sales channels dominated the global market with a high share in 2022. Offline distribution channels include hypermarkets, supermarkets, specialty stores, and other retail outlets.
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The offline segment was valued at USD 27.49 billion in 2017 and continued to grow until 2021. Consumers prefer offline channels for purchasing consumer goods and beauty products where they can physically verify the quality of the product. Easy access and search for various products in stores will drive the growth of the segment during the forecast period. The offline distribution channel also consists of salons and department stores. These retail formats generate most of the global revenue. The growing popularity of cosmetic specialty retail stores also drives the growth of the offline segment. Manufacturers rely on such retail stores to plan their budget for marketing, advertising, and promotion activities to create product and brand visibility among customers. Factors such as business expansion and the growing number of hypermarkets, supermarkets, convenience stores, and warehouse clubs of major retailers add to the sales of these retail formats. Therefore, they will significantly contribute to the growth of the global market during the forecast period.
Consumers use face powder to add brightness to their skin, cover fine lines and dark spots, and improve skin tone. Face powder is generally layered onto the foundation base to keep the foundation in place. It also helps the foundation last longer and prevents make-up smudges. Powders are available in loose or pressed forms. The common ingredients used in face powders are talc, mica, magnesium stearate, kaolin, perfumes, calcium carbonate, and inorganic and organic pigments. Face powders are available in different shades to complement individual skin tones.
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North America is estimated to contribute 33% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.
APAC is leading the global market with China, South Korea, India, and Japan being the major markets in this region. One of the major factors driving the growth of the market in APAC is a rise in the number of working women in the region increases the demand for face make-up products. These products are becoming an integral part of their personal grooming process. Furthermore, the emerging middle-class population, with its high disposable income, is also driving the market growth.
International players such as LOreal SA, Procter and Gamble Co., and Kao Corp. hold a significant market share in APAC. These companies' products are primarily sold through mass-market channels such as hypermarkets, supermarkets, and e-retail platforms. High disposable income in developed markets like Japan, Australia, and parts of China has been a key reason for the high penetration of luxury brands. Furthermore, social media campaigning and celebrity endorsements for make-up products in the region are increasing. Promotional videos and advertisements by celebrities on social media platforms, such as YouTube, Instagram, and Facebook, influence the buying behavior of consumers, especially targeting the millennial age group. Thus, celebrity endorsements in APAC are a vital marketing strategy for companies operating in the cosmetic industry. Such factors are expected to drive the market in APAC during the forecast period.
The market report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the market growth and trends opportunities from 2017 to 2027.
The Market caters to consumers' desire for an aesthetic appearance and addresses various Skin concerns such as uneven skin tone and imperfections. It focuses on enhancing Facial features and defining Facial contours to achieve the desired radiance.
Consumers seek makeup products that offer long-lasting wear and have skin-friendly ingredients. They are interested in Cosmetic technology that delivers lightweight textures and blends seamlessly with diverse skin tones. Beauty influencers and makeup tutorials on social media platforms influence consumer choices, leading to viral makeup challenges. E-commerce platforms provide convenient access to a wide range of products, with consumers often looking for products that match their specific shade needs from diverse shade ranges. Overall, the market reflects consumers' growing beauty consciousness and the industry's response to their evolving needs and preferences.
Face Make-up Market Scope |
|
Report Coverage |
Details |
Page number |
166 |
Base year |
2022 |
Historic period |
2017-2021 |
Forecast period |
2023-2027 |
Growth momentum & CAGR |
Accelerate at a CAGR of 4.84% |
Market growth 2023-2027 |
USD 13.85 billion |
Market structure |
USD Fragmented |
YoY growth 2022-2023(%) |
4.6 |
Regional analysis |
APAC, North America, Europe, South America, and Middle East and Africa |
Performing market contribution |
North America at 33% |
Key countries |
US, Japan, China, South Korea, and UK |
Competitive landscape |
Leading companies, Market Positioning of companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
Amway Corp., CHANEL Ltd., Coty Inc., Dr. Babor GmbH and Co. KG, Faces Canada, Groupe Clarins, Grupo Boticario, Kao Corp., LOreal SA, Lotus Herbals Pvt. Ltd., Mary Kay Inc., Natura and Co Holding SA, Nature Republic Co. Ltd., Oriflame Holding AG, Revlon Consumer Product Corp., Shiseido Co. Ltd., The Estee Lauder Co. Inc., The Procter and Gamble Co., Unilever PLC, and LVMH Moet Hennessy Louis Vuitton SE |
Market dynamics |
Parent market analysis, Market Forecasting, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Distribution Channel
7 Market Segmentation by Product
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
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