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Technavio’s market research analyst predicts the global female depilatory products market to grow at a CAGR of more than 6% during the predicted period. Factors such as the increase in grooming, personal hygiene, and fashion-consciousness have boosted the demand for depilatory products among females. Manufacturers of depilatory products are gaining consumer interest by providing a wide range of functionalities such as skin type (normal, sensitive, dry), various part of the body (legs, bikini line, face, arms, underarms), and desired effect (long-lasting and quick results) in their products. They are also introducing functional features such as moisturization for skin and enhancing skin shine in their offerings. One of the latest proposed products that have gained popularity in the market recently is the Skarp razor which uses laser beams for the removal of hair.
The presence of harmful chemicals in regular depilatory products has affected their acceptance among consumers worldwide. Calcium hydroxide, potassium hydroxide, thioglycolic acid, and sodium hydroxide are key ingredients in chemical hair removal creams and help remove hair faster. However, such chemicals have proved detrimental to the body, especially as these products are repeatedly used over a regular period. This has prompted consumers to look for alternative products that are safer and contain natural ingredients. Women are opting for such hair removal products that contain natural and organic ingredients. For instance, Amber Gel offers hair removal creams containing extracts of natural ingredients, and these creams provide a safer option for people with sensitive skin and conditions like eczema and varicose veins.
The market is marked by the presence of both regional and international vendors. The global vendors dominate the market and account for a significant share of the total market. Competition in the market is anticipated to intensify in the coming years with the growing influx of private labels. New entrants and existing players in the beauty and personal care industry may extend their product portfolio to enter the female depilatory products market during the forecast period.
Leading vendors in the market are -
Other prominent vendors in the female depilatory products market include Avon Products, Chatters Canada, Conair, Coty, Dabur, Edgewell Personal Care, Jolen, Johnson & Johnson, L’Oréal, Revitol, Revlon, and Vi-John Group.
The hair removal creams, gels, lotions, wax, and wax strips segment will continue to dominate the female depilatory products market during the forecast period and is anticipated to occupy more than 56% of the total market share by 2020. The increasing need for personal grooming and the launch of innovative products like those made using organic ingredients are likely to stimulate demand in this market during the forecast period. Also, increasing awareness about products that offer softening and moisturizing features is encouraging females to purchase these depilatory products. With the constant launch of products that contain fragrances and natural ingredients, the segment will grow at a CAGR of around 7% during the forecast period.
Europe accounted for the largest market share in 2015 and occupied more than 35% of the total market revenue. Much of the region’s growth can be attributed to the individual desire to remain well-groomed. Moreover, the growing preference for shaving at home, which is cost-effective and time-saving will also contribute to the growth of the market. High consumer awareness of depilatories as safe, efficient, and easy options to stay well-groomed is a major factor that will further spur growth prospects for the market in the region.
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PART 01: Executive summary
PART 02: Market summary
PART 03: Scope of the report
PART 04: Market research methodology
PART 05: Introduction
PART 06: Economic indicators
PART 07: Methods of hair removal
PART 08: Market landscape
PART 09: Market segmentation by product category
PART 10: Geographical segmentation
PART 11: Key leading countries
PART 12: Market drivers
PART 13: Impact of drivers
PART 14: Market challenges
PART 15: Impact of drivers and challenges
PART 16: Market trends
PART 17: Vendor landscape
PART 18: Appendix
PART 19: Explore Technavio
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