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The Global after sun care products market is estimated to grow by USD 467.13 million at a Compound annual growth rate (CAGR) of 5.95% between 2022 and 2027. The growth of the market depends on several factors, including adverse effects of exposure to UV radiation caused by global warming, harmful sun, and heat effects due to certain medications, and the growing adoption of multifunctional products.
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The adverse effects of exposure to UV radiation caused by global warming are notably driving the market growth, although factors such as growing awareness of other sun care products available in the personal care products market may impede the market growth. Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
The adverse effects of exposure to ultraviolet (UV) radiation caused by global warming are one of the critical reasons expected to propel market growth. Exposure to harmful ultraviolet (UV) radiation can cause excessive tanning, sunburn, and premature aging of the skin and even damage the eyes and cause skin cancer. People of all age groups are vulnerable to the effects of UV radiation exposure, which is propelling the market for sun care and after-suncare products. Thus, it has become imperative for consumers to use different types of sun care and sunburn products to protect and heal their skin from damage and sunburns.
The growing demand for products like sprays, lotions, moisturizers, gels, and lip balms, in addition to different sunburn care products with various sun protection factor (SPF) levels to suit several types of skin tones, will drive the market growth and trends during the forecast period.
The growing prominence of natural and organic products is the primary market trends. Natural oils like extra virgin olive oil, beeswax, jojoba oil, organic coconut oil, organic shea butter, organic mango butter, organic cocoa butter, beeswax, green tea extract, eucalyptus oil, sunflower seed oil, cucumber fruit extract, aloe vera gel, and raw honey are some of the popular ingredients used in organic products.
As natural and organic products have little or no harmful effects, several key manufacturers, such as Beiersdorf and Unilever, are launching natural and organic products with the intention of capturing a greater market share. Therefore, the increasing demand for natural and organic products is expected to boost the growth of the market during the forecast period.
Growing awareness of other sun care products available in the personal care products market is one of the challenges affecting the market growth. The market competitors are slowly aiming at educating consumers about the importance of sun care products through communication channels such as television and the Internet and by launching several marketing and awareness campaigns.
Market competitors often post SPF guidelines on their websites along with the description of products to help consumers understand the suitability of these products based on their specific requirements. With significant advances in mobile technology and increasing Internet penetration worldwide, many market competitors such as Beiersdorf have launched dedicated mobile applications to offer guidance on sun care. Subsequently, with this awareness, the demand for sun care products will increase and have a direct negative impact on the need for sunburn products.
The market growth analysis report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the market forecasting report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Sun Bum LLC - The company offers After Sun Cool Down Lotion, After Sun Cool Down Gel, and After Sun Cool Down Spray.
The market growth and forecasting report also includes detailed analyses of the competitive landscape of the market and information about 15 market companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The market share growth of the lotion segment will be significant during the forecast period. The global market includes creams and lotions, ointments, and balms that replenish the skin and repair the damage caused to the skin cells due to sunburn or prolonged exposure to the sun. After sunburn care, lotions are available with different ingredients that have natural, medicinal, and cosmetic properties. The global market is expected to grow at a relatively faster rate than other segments due to their long-lasting and soothing effects.
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The lotion segment was valued at USD 501.97 million in 2017 and continued to grow until 2021. Many companies offer after sunburn care lotions that are non-greasy and help draw moisture instantly. companies offer after sunburn care lotions with a mix of ingredients, each exhibiting a specific purpose. Therefore, such products attract consumers' attention toward the benefits received from the lotions, thereby driving the sales of the products.
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APAC is estimated to contribute 32% to the growth of the global market during the forecast period. Another region offering significant growth opportunities to companies is Europe. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.
Europe is the highest contributor in terms of revenue in the market. The sales of premium-priced and multifunctional after sunburn care product segments in Germany, France, the UK, and Italy have contributed to the high revenue shares of this region. The growing demand for medicinal sunburn care products is also propelling the growth of the regional market. The major growth drivers of the market in this region include rising product awareness, growing concern for health and beauty, and increasing frequency of product launches. Furthermore, the increasing incidence of sunburn is fueling the growth of the market in the region. In 2021, according to the Garnier Ambre Solaire's Sun Care Census, around 75% of people suffered from sunburn.
The market is burgeoning, driven by heightened consumer awareness of the harmful effects of the sun. Products emphasize skin hydration using natural and premium ingredients, ensuring non-toxic formulations amidst concerns over chemical content. With a focus on protection against damaging ultraviolet rays, distribution channels span specialty stores, supermarkets, pharmacies, and beauty salons. Sales channels cater to both the premium and mass segments, including private label brands.
Effective supply chain management, coupled with robust research & development, results in multifunctional after sun care products addressing nourishment and redness, preventing sunburn spreading. Accessible through departmental stores, these offerings resonate with consumers seeking regular skincare solutions, regardless of affluence, offering both high quality and low prices to accommodate disposable income levels.
The market research report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027.
After Sunburn Care Products Market Scope
Market Report Coverage |
Details |
Page number |
163 |
Base year |
2022 |
Historic period |
2017-2021 |
Forecast period |
2023-2027 |
Growth momentum & CAGR |
Accelerate at a CAGR of 5.95% |
Market growth 2023-2027 |
USD 467.13 million |
Market structure |
Fragmented |
YoY growth 2022-2023(%) |
5.65 |
Regional analysis |
Europe, North America, APAC, Middle East and Africa, and South America |
Performing market contribution |
APAC at 32% |
Key countries |
US, China, Japan, Germany, and France |
Competitive landscape |
Leading companies, Market Positioning of companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
Australian Gold LLC, Bare Republic LLC, Body Cupid Pvt. Ltd., Boiron SA, Caren Products LLC, Clarins USA Inc., Conde Nast, Edgewell Personal Care Co., Fruit of the Earth Inc., Green Leaf Naturals, InstaNatural LLC, maxingvest AG, Moroccanoil Inc., Pierre Fabre SA, Pureplay Skin Sciences India Pvt. Ltd., Quest Products LLC, Seven Minerals NA LLC, Shiseido Co. Ltd., Sun Bum LLC, and The Estee Lauder Co. Inc. |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period. |
Customization purview |
If our market research and growth report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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