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The global exfoliators and scrubs market size is estimated to grow by USD 706.35 million between 2022 and 2027 accelerating at a CAGR of 4.84% .
The growth of the market depends on several factors, including the rise in demand for skin-lightening exfoliators and scrubs, demand for exfoliators and scrubs with anti-aging properties, and growing concerns over skin-related issues.
This report extensively covers market segmentation by end-user (women and men), distribution channel (offline and online), and geography (APAC, Europe, North America, Middle East and Africa, and South America). It also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report includes historic market data from 2017 to 2021.
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The rise in demand for skin-lightening exfoliators and scrubs is notably driving the market growth, although factors such as side effects of exfoliators and scrubs may impede the market growth. Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
Key Exfoliators and Scrubs Market Driver
The rise in demand for skin-lightening exfoliators and scrubs is notably driving market growth. Skin-lightening products are majorly preferred by a huge customer base as these products address issues like the pigmentation of the skin, discoloration, acne marks, and age spots. These products are also effective for medical conditions such as melasma, hyperpigmentation, vitiligo, and rosacea. Demand for skin-lightening products is not limited to women, as men are also increasingly becoming keen on personal grooming and are investing in these products.
The demand for skin-lightening products in countries like the US and the UK is also attributed to the increase in immigration and the expansion of the base of ethnic minorities. The use of skin-lightening exfoliators and scrubs in these regions is driven by the need to reverse sun damage and get younger-looking skin. Popular products such as the Acure Argan Stem Cell + Chlorella Growth Factor Brightening Facial Scrub remove impurities from the skin and contain antioxidants, moisturizing non-fragrant plant oils, and anti-irritants. Therefore, during the forecast period, the demand for such products is expected to increase, which in turn, will boost the market growth.
Significant Exfoliators and Scrubs Market Trend
The rising demand for multifunctional exfoliators and scrubs is a major trend in the market growth. Multifunctional products are in high demand among consumers that seek more value for money. These products offer multiple benefits, like moisturizing the skin besides reducing dark spots. The most successful combination product is the two-in-one mask and scrub, which helps in improving the skin tone and also exfoliates dead cells present on the skin. Such combination products are designed keeping in view the demand, convenience, and need of the customer and are aimed at providing a quick solution to all the skincare needs of the customer.
Products that contain both hydrating substances and antioxidants are popular among consumers, and vendors are focusing on these products to cater to the growing demand. Two-in-one exfoliators and scrubs are gaining traction among consumers. For example, the Garnier pure active 3-in-1 works as a face wash, scrub, and face mask. The face wash deep cleanses the skin, while the properties of the scrub ensure the removal of dead cells, and the mask gives instant fairness and glow to the skin. Thus, the above-mentioned factors will lead to market growth during the forecast period.
Major Exfoliators and Scrubs Market Challenge
The side effects of exfoliators and scrubs are major challenges impeding market growth. The rise in awareness of the side effects of synthetic skincare products is a major challenge for market growth. Some ingredients in skincare products that are harmful to the skin are parabens, sulfates, fragrances, benzoyl peroxide, triclosan, resorcinol, hydroquinone, phthalates, petroleum, methylisothiazolinone, and synthetic colors.
Another harmful ingredient in exfoliator and scrub products is retinoids, which can cause skin irritation. Retinoids, which are derived from Vitamin A, exfoliate the skin but can make the skin more sensitive in the process. Other problems faced by consumers include flare-ups of acne, peeling of the skin, redness of the skin, and dryness. Thus, these factors will hinder market growth.
Key Exfoliators and Scrubs Market Customer Landscape
The report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Global Exfoliators and Scrubs Market Customer Landscape
Vendors are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
The Estee Lauder Co. Inc. - The company offers products such as eye care, lip care, moisturizer, sunscreens, sets and travel, men's grooming products, and makeup. The key offerings of the company include sugar scrub under the brand called Pure Color Envy.
The report also includes detailed analyses of the competitive landscape of the market and information about 15 market vendors, including:
Qualitative and quantitative analysis of vendors has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize vendors as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize vendors as dominant, leading, strong, tentative, and weak.
The market share growth by the women segment will be significant during the forecast period. Women are the major end-users of these products. Exfoliators and scrubs that are designed for women can help to reduce ingrown hairs, improve circulation, and reduce the appearance of cellulite. Additionally, these products improve skin texture, making it feel softer and more hydrated. Scrubbing and exfoliating the skin on a regular basis can also help prevent acne and reduce the signs of aging. Body exfoliators and scrubs are also used by women to remove dead skin cells and reveal a complexion that is clearer and brighter.
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The women segment was valued at USD 1,726.42 million in 2017 and continued to grow until 2021. Women's skin is different from that of men due to various reasons. For instance, women generally have higher levels of estrogen and progesterone, and lower levels of testosterone, making their skin naturally thinner and more delicate. Thinner and delicate skin is more prone to damage caused by environmental factors such as sunlight, dust, and heat. Several vendors offer exfoliators and scrubs to women consumers across the world. For instance, Sugar Face Polish Exfoliator from Fresh, an LVMH brand, is a two-in-one product that is used as both an exfoliator and a hydrating face mask. The wider availability of such products in the market is expected to boost the growth of the women segment in the global market during the forecast period.
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APAC is estimated to contribute 37% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.
The high population density in the region, coupled with the rising demand for personal grooming products from both male and female consumers, will drive the market in APAC over the next five years. Factors such as high awareness of the availability and benefits of exfoliators and scrubs and the growing middle-class population are expected to fuel the demand for these products in countries such as India and China during the forecast period.
The rise in demand for skin-lightening exfoliators and scrubs is an emerging trend in the region, particularly in countries like Japan, India, China, and South Korea. Japan represents the largest market worldwide for skin-brightening products as consumers, especially women, prefer these products. In India, the market for natural and herbal products is also on the rise, which will spur the sales of natural exfoliators and scrubs during the forecast period.
Furthermore, the rising e-commerce industry in emerging markets, such as China and India, is likely to lead to a rise in the online sales of exfoliators and scrubs during the forecast period, as many companies and online retailers offer discounts on almost every purchase. Major e-commerce players in APAC are eBay Inc., Amazon.com Inc., Flipkart Pvt Ltd., and Alibaba Group Holding Ltd. Additionally, the increasing adoption of home facial and makeup services, such as Housejoy, a home and personal service provider in India, is also expected to enhance the use of branded exfoliators and scrubs in the region. Therefore, all these factors will likely drive the APAC market during the forecast period.
The COVID-19 pandemic negatively impacted the regional market in 2020. However, with the pandemic in the region being contained to a large extent in early 2021 due to the implementation of extensive COVID-19 vaccination drives, the regional market grew at a higher rate. The lockdown restrictions imposed by the governments in the region were lifted gradually as the number of COVID-19 cases started to decline. This opened up the markets for consumers in APAC, and consumer footfall increased in retail stores across the region. The sales of personal care products increased significantly in 2021. Moreover, with new product launches and the growing number of new stores opening at different locations, the market in APAC is expected to grow at a higher rate during the forecast period.
The report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027.
Technavio categorizes the global exfoliators and scrubs market as a part of the global personal products market within the global household and personal products market. The parent global personal products market covers products and companies engaged in research and development (R&D) and the production of personal and beauty care products, including cosmetics and perfumes. Our research report has extensively covered external factors influencing the parent market growth during the forecast period.
Exfoliators and Scrubs Market Scope |
|
Report Coverage |
Details |
Page number |
165 |
Base year |
2022 |
Historic period |
2017-2021 |
Forecast period |
2023-2027 |
Growth momentum & CAGR |
Accelerate at a CAGR of 4.84% |
Market growth 2023-2027 |
USD 706.35 million |
Market structure |
Fragmented |
YoY growth 2022-2023(%) |
4.42 |
Regional analysis |
APAC, Europe, North America, Middle East and Africa, and South America |
Performing market contribution |
APAC at 37% |
Key countries |
US, China, Japan, Germany, and UK |
Competitive landscape |
Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks |
Key companies profiled |
3LAB.COM, Amorepacific Corp., Amway Corp., Beiersdorf AG, CHANEL Ltd., Groupe Clarins, Grupo Boticario, Home and Body Co., Johnson and Johnson, Kao Corp., LOreal SA, LVMH Moet Hennessy Louis Vuitton SE, Natura and Co Holding SA, Oriflame Holding AG, PEP Technologies Pvt. Ltd., Shiseido Co. Ltd., The Estee Lauder Co. Inc., The Procter and Gamble Co., Unilever PLC, and Yunos Co. Ltd. |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period. |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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