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The facial wipes market size is expected to reach a value of USD 3.72 billion, at a CAGR of 6.38%, during 2021-2025. This research study helps in deep understanding of the underlying forces driving the market growth and current and potential target customers across segmentations. According to our comprehensive survey, factors such as increased skin care needs owing to the rising air pollution are projected to significantly support market growth during the forecast period. Our research experts have thoroughly evaluated and covered the latest trends and challenges that will have a far-reaching effect on the market growth.
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From this Technavio report, get actionable insights on the facial wipes market segments to generate successful ROIs and focus your business strategy efforts where they are most likely to be effective. Navigate through market segmentation by product (wet facial wipes and dry facial wipes), distribution channel (offline and online), and geography (APAC, North America, Europe, South America, and MEA) in this facial wipes market report to pursue growth opportunities.
Also, our market research experts have evaluated the impact of COVID-19 across market segments for our clients to understand the long-term business implications and foresee opportunities for subsequent recovery. This research report entails a thorough qualitative and quantitative analysis on the post-pandemic facial wipes market predictions on consumer demand changes for 2021-2025.
Technavio research specialists have included significant well-thought-out business planning approaches of key players from in this report. The facial wipes market is fragmented and the vendors are deploying organic and inorganic growth strategies to gain competitive advantage. The unprecedented outbreak of COVID-19 last year impacted market segments that has had a ripple effect on various stakeholders. To make the most of the opportunities and recover from post COVID-19 impact, the market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments. Get the full report to understand the COVID-19 impact on the growth of the facial wipes market share during 2021-2025. The facial wipes market forecast report for comprises complete key vendor profiles. The profiles include information on the production, sustainability, prospects of the leading companies, and other crucial vendor landscape analysis.
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58% of the facial wipes market growth will originate from APAC during the forecast period. China, Japan, and Australia are the key markets for facial wipes market in APAC. This report encompasses exclusive information on potential business locations and understand the demographics of current and prospective customers.
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APAC has been exhibiting significant growth rate for facial wipes market vendors. Factors such as the availability and awareness of the benefits of facial wipes and the rising middle-class population with high disposable income are accelerating the facial wipes market growth in APAC. To view our in-depth analytical review on the micro and macroeconomic factors impacting businesses in the regions click on the image above.
The facial wipes market share growth in APAC will be faster than the growth of the market in other regions. The geographical segmentation in the report has assessed and included details on the competitive intelligence and regional opportunities in store for vendors.
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The facial wipes market share growth by the wet facial wipes segment will be significant during the forecast period. Manufacturers are focusing more on innovatinng the functionality of facial wipes to cater to a larger customer base. Along with the basic requirements, manufacturers are providing value-added benefits such as dirt cleansing, deep cleaning, and removal of waterproof makeup. Moreover, vendors are launching facial wipes that are compatible with different skin types. These factors are expected to contribute to the market segment growth. This report provides an accurate prediction of the contribution of all the segments to the growth of the facial wipes market size.
From the facial wipes market segmentation insights, players can achieve maximum market response by understanding the target consumers. The analytical data on the segmentations will allow vendors to position their services and products among the right audiences and gain significant exposure and growth. Also, get updated actionable market insights on post COVID-19 impact on each segment.
While it is crucial to have a solid understanding of the drivers and trends, it is also imperative that the market challenges are recognized to improvize business planning and sustain market competition. One of the key factors impeding facial wipes market growth is adverse health effects. In this research report, our analysts have elucidated all key industry trends, drivers, and challenges, which will help companies evaluate and develop growth strategies.
The exposure of skin to harmful air pollutants including carbon monoxide, sulfur dioxide, ozone, and others are leading to allergies, acne, premature skin aging, and skin cellular damage. Air pollution is expected to increase in the coming years owing to rising agricultural activities, forest fires, motor vehicles, and household combustion devices. Such factors have led to a rise in the awareness about organic and natural facial wipes, in turn, driving the sales of these facial cleansing wipes across the globe. Thus, the increased skin care needs owing to the rising air pollution will fuel the facial wipes market growth during the forecast period. |
With growing concerns about the harmful chemicals and ingredients used in facial wipes, vendors in the face cleansing wipes market are focusing on offering natural and organic products. Owing to the rising preferences of the consumers toward safe organic personal care products over synthetic products, the demand for organic cleansing wipes will proliferate during the forecast period. Such an increasing demand for using organic and harmless ingredients or chemicals in personal care wipes production will be one of the major facial wipes market trends to gain traction worldwide. |
This facial wipes market analysis report provides detailed information on key trends, drivers, and challenges that is the essence of business planning and strengthening marketing strategies across regions and segmentations.
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Facial Wipes Market Scope |
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Report Coverage |
Details |
Page number |
120 |
Base year |
2020 |
Forecast period |
2021-2025 |
Growth momentum & CAGR |
Accelerate at a CAGR of 6% |
Market growth 2021-2025 |
$ 3.72 billion |
Market structure |
Fragmented |
YoY growth (%) |
4.76 |
Regional analysis |
APAC, North America, Europe, South America, and MEA |
Performing market contribution |
APAC at 58% |
Key consumer countries |
US, China, Japan, Australia, and Germany |
Competitive landscape |
Leading companies, competitive strategies, consumer engagement scope |
Companies profiled |
Beiersdorf AG, Hengan International Group Co. Ltd., Himalaya Global Holdings Ltd., Johnson and Johnson Inc., Kimberly-Clark Corp., Rockline Industries, The Clorox Co., The Estee Lauder Companies Inc., The Procter and Gamble Co., and Unilever Group |
Market Dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and future consumer dynamics, market condition analysis for forecast period, |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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