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The self-paced e-learning market size is estimated to grow at a CAGR of 2.64% between 2022 and 2027, and size of the market is forecast to increase by USD 6,960.68 million. The report includes historic market data from 2017 to 2021. It also extensively covers market segmentation by product (packaged content and services), end-user (students and employees), and geography (North America, APAC, Europe, South America, and Middle East and Africa). This report also includes an in-depth analysis of drivers, trends, and challenges.
One of the key factors driving growth in the self-paced E-learning market is the availability of subject proficiency assessments and certifications. Assessments of self-paced e-learning courses help in evaluating the level of proficiency of learners in a subject. They also aid in building the learner’s awareness about their progress in learning a subject or concept. Self-paced e-learning courses enable learners to re-study the sections of subject content in which they have scored less during an assessment or test. Vendors in the global self-paced e-learning market offer subject courses to users at different levels, ranging from the basic level to the high proficiency level. NIIT Ltd. offers subject courses where learners are assessed on different levels and certified after the completion of the course. Therefore, regular assessments on the knowledge of and proficiency in a subject and related certification are expected to be one of the major driving factors for the growth of the market during the forecast period.
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Vendors are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
2U Inc.: The company offers self-paced eLearning solutions through short courses, boot camps, and evaluation programs.
The self-paced e-learning market report also includes detailed analyses of the competitive landscape of the market and information about 15 market vendors, including:
Qualitative and quantitative analysis of vendors has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize vendors as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize vendors as dominant, leading, strong, tentative, and weak.
North America is projected to account for 35% of the global market share growth by 2027. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. Factor such as, the rising preference for continuous learning courses both in the corporate sector and in educational institutions has prompted many people to opt for self-paced e-learning courses. In addition, the significant increase in the number of government initiatives in the US, such as the No Child Left Behind (NCLB) policy, which aims at improving the quality of education provided to students, will further foster the growth of the self-paced e-learning market in North America during the forecast period.
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Based on product, the market share growth by the pacakged content segment will be significant during the forecast period. Increasing demand for personalized content and off-the-shelf courses from the post-secondary education segment and the corporate sector is another major factor that is driving the growth of the packaged segment.
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The pacakged content segment was valued at USD 30,569.50 million in 2017 and continued to grow until 2021. The packaged segment in the global self-paced e-learning market comprises on-demand, off-the-shelf content that is provided by vendors. The adoption of packaged self-paced e-learning content is rising due to the increasing demand for effective, contextualized, and precise content from both students and employees. Packaged e-learning content generally comprises multiple elements, such as videos, gamified content, and microlearning, along with other formats.
Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
The increased emphasis on microlearning is a self-paced E-learning market trend that is expected to have a positive impact. Microlearning is gaining prominence in the corporate training sector owing to its small size and fast completion rate. Microlearning is the provision of focused, short nuggets that are ideal for dealing with training challenges that occur due to the short attention span of learners. The growing importance and adoption of mobile devices such as tablets, smartphones, and other devices for learning have also made microlearning the appropriate choice for organizations opting for e-learning solutions.
The increasing adoption and significance of mobile devices, such as smartphones and tablets, have made micro-learning the appropriate choice for students while learning specific subjects or topics, especially in higher education e-learning programs. Therefore, during the forecast period, micro-learning methodologies are expected to witness higher demand in the global self-paced e-learning market when compared with other methodologies. Such factors will increase the market growth during the forecast period.
One of the major factors that are expected to impede the growth of the global self-paced e-learning market is the rise in the number of free online courses and free online content. The adoption of open-source solutions is rapidly increasing because of the growing adoption of MOOCs that offer partially free courses to end-users. According to Class Central, 40 million students opted for MOOCs, increasing the total number of MOOC learners to 220 million. Companies such as edX and Lynda.com (a part of LinkedIn) offer several MOOCs to students. In 2021, edX announced that it had added seven million new learners to its customer base.
In addition, the increase in the number of open-source learning platforms such as Moodle, Docebo, and Sakai, which offer content authoring capabilities, also poses a threat to the various vendors of self-paced e-learning services as well as content creation services. Together with MOOCs, these free, open-source platforms, as well as free websites such as Tutorialspoint.com, pose a huge threat to the vendors operating in the market, thereby negatively impacting the growth of the market in focus during the forecast period.
The self-paced e-learning market report includes the adoption lifecycle of the market, from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on market penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Global Self-paced E-learning Market Customer Landscape
COVID-19 in 2020 spread widely in North America, especially in the US. However, in 2021, widespread vaccination drives and the lifting of lockdown restrictions led to the reopening of the educational institutes in the region. Nevertheless, the trend of online education remained constant even after 2021. Several institutions in the US are using adaptive blended learning courses, as teachers can rely on assessments of such courses to improve their competencies. Therefore, the rising awareness of the benefits of adaptive e-learning fostered the demand for self-paced e-learning. Such factors are expected to drive the growth of the self-paced e-learning market in the region during the forecast period.
The self-paced e-learning market report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027.
Self-paced E-learning Market Scope |
|
Report Coverage |
Details |
Page number |
163 |
Base year |
2022 |
Historic period |
2017-2021 |
Forecast period |
2023-2027 |
Growth momentum & CAGR |
Accelerate at a CAGR of 2.64% |
Market growth 2023-2027 |
USD 6,960.68 million |
Market structure |
Fragmented |
YoY growth 2022-2023(%) |
2.2 |
Regional analysis |
North America, APAC, Europe, South America, and Middle East and Africa |
Performing market contribution |
North America at 35% |
Key countries |
US, Canada, China, India, and UK |
Competitive landscape |
Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks |
Key companies profiled |
2U Inc., Anthology Inc., Berlitz Corp., Cerritos College, City and Guilds Group, D2L Corp., e Careers Ltd., Encompass Safety Solutions Ltd., iEnergizer, John Wiley and Sons Inc., Learning Technologies Group Plc, NIIT Ltd., Pearson Plc, Simplilearn Solutions Pvt. Ltd., StraighterLine Inc., Think and Learn Pvt. Ltd., Totara Learning Solutions Ltd., Udemy Inc, Vedantu Innovations Pvt. Ltd., and Houghton Mifflin Harcourt Co. |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period. |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Product
7 Market Segmentation by End-user
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
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