Enjoy complimentary customisation on priority with our Enterprise License!
Market research analysts at Technavio predict that the global MRM market will grow steadily during the next four years and post a CAGR of more than 12% by 2020. This market research analysis identifies the surging demand for higher ROI and control of digital assets as one of the primary growth factors for the marketing asset management market. The use of MRM software helps organizations increase their visibility and compliance and also effectively control IT assets. It also helps enterprises in improving their quality and inventory control practices and monitor the lifecycle of IT assets, which improves their sustainability and functionality. Through its effective diagnostic approach, MRM software also provides continuous and real-time information, which in turn, assists in improving the productivity of IT resources. Such benefits allow enterprises to quickly meet their ROI demands and remain competitive in the related markets, which will induce more companies to deploy enterprise application such as MRM software.
The emergence of location-based marketing will be one of the major trends that will gain traction in this market in the coming years. Location-based marketing uses GPS technology to identify the location of smartphones and delivers multimedia content to the users identified as potential customers based on their location. Marketing management software uses historical and reference data from enterprises as well as real-time data feeds from several other websites and mobile apps and creates personalized content for every customer, which will help companies enhance their brand awareness and improve customer loyalty.
Due to the presence of a large number of marketing resource management vendors, this market appears to be highly fragmented. The market’s competitive environment is intense and vendors mainly compete on the basis of factors such as pricing and features. With the increase in demand for MRM from various industries such as retail, IT, BFSI, healthcare, and manufacturing, the level of competition among the market players will only intensify in the coming years. MRM software vendors are constantly increasing their investment in the development of customized solutions and are also improving their delivery models using technology, which will help them enhance their global presence. Also, established vendors will start acquiring smaller and regional vendors and this will help them increase their market shares by acquiring advanced technologies and enter new markets.
The leading vendors in the market are -
The other prominent vendors in the market are Elateral, Adnovate, Adobe Systems, Capital ID, Censhare, Code Worldwide, Direxxis, MarcomCentral, Oracle, and Saepio.
By deployment, the cloud-based MRM software segment accounted for the major market shares and dominated this industry during 2015. The increasing focus of enterprises toward reducing their IT infrastructure costs and improving the flexibility and efficiency of their marketing operations, will drive the demand for cloud-based marketing asset management software. Moreover, benefits such as predictable expenses, free upgrades, and the elimination of the requirement of a powerful local server, will also aid in the growth of the market.
This market study estimates that in terms of geographical regions, the Americas will be the major revenue contributor to the market throughout the next four years. The presence of a large number of MRM software vendors in the US, the advancement in marketing techniques including inbound marketing and social media marketing, and the rise in number of smartphone users, will fuel the market’s growth prospects.
Technavio also offers customization on reports based on specific client requirement.
PART 01: Executive summary
PART 02: Scope of the report
PART 03: Market research methodology
PART 04: Introduction
PART 05: Applications of MRM
PART 06: Market landscape
PART 07:
PART 08: Market segmentation by deployment
PART 09: Geographical segmentation
PART 10: Buying criteria
PART 11: Market drivers
PART 12: Impact of drivers
PART 13: Market challenges
PART 14: Impact of drivers and challenges
PART 15: Market trends
PART 16: Five forces analysis
PART 17: Vendor landscape
PART 18: Key vendor analysis
PART 19: Appendix
PART 20: Explore Technavio
Get lifetime access to our
Technavio Insights
Cookie Policy
The Site uses cookies to record users' preferences in relation to the functionality of accessibility. We, our Affiliates, and our Vendors may store and access cookies on a device, and process personal data including unique identifiers sent by a device, to personalise content, tailor, and report on advertising and to analyse our traffic. By clicking “I’m fine with this”, you are allowing the use of these cookies. Please refer to the help guide of your browser for further information on cookies, including how to disable them. Review our Privacy & Cookie Notice.