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Extensive research carried out by the analysts at Technavio has shown that the global fish oil products market will grow steadily at a CAGR of over 1% during the forecast period. Fish oil constitutes of long-chain omega-3 fatty acids EPA and DHA that are responsible for the many health benefits associated with its consumption. Continuous research on its health benefits has led to the growing awareness about fish oil products, thereby resulting in an augmented demand. Moreover, fish oil aids in the treatment of a broad range of ailments including cardiac issue, cancer, diabetes, inflammation, immune disorders, ophthalmic conditions, and ulcers. It also helps in weight loss and helps in maintaining a healthy pregnancy. Due to the growing awareness of the health benefits of fish oil, many governments are recommending prescribed daily intakes of these fatty acids. The rising awareness about the advantages associated with the consumption of fish oil products will spur the growth prospects of this market in the coming years.
In this industry research report, analysts have estimated factors like the growth of the e-commerce business worldwide to impel the prospects for this market’s growth. As the online sales are expected to experience a significant increase in the coming years, many retailers are moving their businesses online for better visibility and market presence. For instance, online retailers like Chelsea Health Store, HealthKart, Vitacost, and Aviva Natural Health Solution are offering fish-oil based products and supplements for online purchase. Also, these sites offer live interactive chat sessions to provide instant support to individuals who face difficulty while buying products. This recent shift toward the use of e-commerce websites and online resources will further the growth of the fish oil products market until the end of 2020.
During 2015, the aquaculture market segment dominated the market and accounted for almost 70% of the market share. Factors like enhanced aquaculture systems, more sustainable practices, and the diversification of species are expected to aid in the growth of this market during the forecast period.
In terms of volume, Europe was the largest consumer of fish oil products and accounted for over 46% of the market share during 2015. The European market is known for the superior quality and high standards of aquaculture. Therefore, the market is focussed on increasing aquaculture area and is banking on its high-quality and environmental standards for sustainable aquaculture, thereby bolstering the growth prospects in the region.
The global fish oil products market highly fragmented due to the presence of several large and small vendors. But is quite difficult for new vendors to enter the market because of the high initial investment required for setting up the processing plant, along with the associated high overhead costs. The vendors in the market compete on the basis of product price, quality, innovation, service, reputation, distribution, and promotion.
Key vendors in this market are -
Other prominent vendors in the market are Abundant Health Labs, BodyVega Nutrition, Captek Softgel International, Daybrook Fisheries, General Nutrition Centers, Marine Ingredients, Nature Made, OTH Health, Pesquera Exalmar, Puritan's Pride, The Infinity Health Group, TASA, and Triple Nine.
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PART 01: Executive summary
PART 02: Scope of the report
PART 03: Market research methodology
PART 04: Introduction
PART 05: Market landscape
PART 06: Fish oil market value chain
PART 07: Market segmentation by application
PART 08: Geographical segmentation
PART 09: Key leading countries
PART 10: Market drivers
PART 11: Impact of drivers
PART 12: Market challenges
PART 13: Impact of drivers and challenges
PART 14: Market trends
PART 15: Vendor landscape
PART 16: Appendix
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