Global outlook of the dried processed food market
Technavio’s market research analyst predicts the global dried processed food market to grow at a CAGR of more than 6% during the forecast period. Dried processed food products like pasta and noodles are staple foods in several countries across the globe. Hectic lifestyles of consumers and the need for leisure has propelled the use of such convenient food products like dried ready meals, dried pasta and noodles, and several other dried processed food products that require minimal time for preparation. These dried foods have various nutritional properties, unique flavor and taste, and convenience which make them a principal diet among people. Owing to the growing consumer interests, food manufacturers worldwide are focusing on using natural food additives with a broad range of functions, high effectiveness, and low toxicity in these dried food products. For instance, Kraft Foods has announced that by 2016, its boxed noodles products would be colored with natural ingredients such as paprika, annatto, and turmeric.
Consumers are opting for gluten-free diets owing to several health concerns which has prompted them to adopt healthier options such as regular dried food products. Gluten causes the intestinal cells to die prematurely due to its inflammatory effect, which allows bacterial proteins and other toxic compounds to get in the blood stream, leading to autoimmune attacks on the body. This has pushed several manufacturers to add gluten-free dried food offerings to their product portfolio. Also, the growing awareness about celiac disease and to avert its ill-effects, people are increasingly adopting gluten-free food.
Competitive landscape and key vendors
The global dried processed food market is highly dispersed and fragmented because of the presence of numerous small and large players both at the regional and international level. Brand value, product portfolio, and pricing are some of the differentiating factors that vendors are focusing on to increase their market shares. The leading vendors are paying attention towards product assortment and distribution to intensify their penetration in the market.
Leading vendors in the market are -
- Ajinomoto
- Kraft Heinz
- Nestlé
- Nissin Foods
- Unilever
Other prominent vendors in the dried processed food market include Acecook Vietnam, B&G Foods, Campbell, CJ Group, ConAgra Foods, General Mills, Hain Celestial, House Foods Group, ITC, Masan Consumer, Ottogi Foods, Symington's, Ting Hsin International Group, and Toyo Suisan.
Segmentation by product and analysis of the dried processed food market
- Dried pasta and noodles
- Dried ready meals
- Dried soup
- Dried baby food
During 2015, the dried pasta and noodles segment dominated the dried processed food market and accounted for around 37% of the total market share. The main reason for the growth of the dried pasta and noodles segment is their longer shelf life and convenience they offer while preparation. This segment offers a wide array of products, with new additions to cater to varied tastes and preferences. Constant innovations in product ranges will propel the growth of this segment during the forecast period.
Geographical segmentation and analysis of the dried processed food market
- APAC
- Europe
- North America
- ROW
APAC is the largest revenue-contributing region in the dried processed food market and is likely to occupy more than 66% of the total market revenue by 2020. Much of the region’s growth can be attributed to the surging demand for rice and noodles from emerging economies like China, India, Indonesia, Malaysia, the Philippines, Thailand, and Vietnam. Factors such as the high purchasing power of consumers and an increase in expenditure on food will propel the demand for convenient foods such as dried noodles and ready meals in the region in the coming years.
Key questions answered in the report include
- What will the market size and the growth rate be in 2020?
- What are the key factors driving the global dried processed food market?
- What are the key market trends impacting the growth of the global dried processed food market?
- What are the challenges to market growth?
- Who are the key vendors in the global dried processed food market?
- What are the market opportunities and threats faced by the vendors in the global dried processed food market?
- Trending factors influencing the market shares of APAC, Europe, North America, and ROW.
- What are the key outcomes of the five forces analysis of the global dried processed food market?
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