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The market trends and analysis report provides a comprehensive examination of key growth factors, including the rising emphasis on recreational activities participation, heightened demand for glamping equipment, and shifting weather patterns. By analyzing these factors, the report offers insights into evolving consumer preferences and market dynamics. Factors such as recreational trends, glamping equipment demand, and weather pattern changes are crucial considerations for stakeholders navigating the market landscape.
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Companies are implementing various market growth and forecasting strategies by analyzing factors such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product or service launches, to enhance their presence in the market.
The market report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:
Big Agnes Inc., Cascade Designs Inc., Clarus Corp., Dometic Group AB, Exxel Outdoors LLC, Hilleberg the Tentmaker, Johnson Outdoors Inc., mont bell Co. Ltd., Mountcraft, NEMO Equipment Inc., Newell Brands Inc., Nordisk Co. AS, Oase Outdoors ApS, Pinnacle Tents, Simex Outdoor International GmbH, Topgolf Callaway Brands Corp., VF Corp., Western Mountaineering, and Zempire Camping
Qualitative and quantitative analysis of market growth and trends of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified. Furthermore, market growth and forecasting it is also quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The market encompasses a wide range of products from camping furniture to cooking systems and tents. Catering to trekkers and hikers, it offers backpacks and leisure activities essentials like ropes and bags. Market access includes specialty stores and online retailers, with small cooking appliances and trekking accessories in demand. Key players innovate with smart technology, aligning with travel and tourism trends. Governments support the market through development policies and travel infrastructural facilities, encouraging travelers seeking health and fitness activities. With rising disposable income, the outdoor equipment industry flourishes, promising continued growth in camping experiences. Our researchers analyzed the market research and growth data with 2023 as the base year, along with the key market growth analysis, trends, and challenges. A holistic analysis of drivers, trends, and challenges will help companies refine their marketing strategies to gain a competitive advantage.
Growing focus on participating in recreational activities is the key factor driving the market. People are taking time out from their routine schedule for camping so that they can disengage from their work and relax. With the increasing global population, the number of campers is also increasing. Individuals perceive camping to be an effective way to stay away from electronic gadgets and participate in camping activities. Further, many schools in the US and Canada have also taken the initiative to take the children out for camping activities as a part of their summer program. With these kinds of initiatives by schools, the demand for the equipment is likely to increase as the number of campers increases.
Moreover, there is an increase in the inclination of the population to participate in outdoor sports activities once a year. Such high active participation aids the growth, increasing the demand for camping gear and equipment. Growing health consciousness and a need to engage in physical exercise that can also include activities are resulting in increased participation in such activities. The uptake of adventure tourism is also relatively high in Western countries, such as the US and Canada. Additionally, adventure & camping exhibitions, travel infrastructural facilities, health and fitness, disposable income, and the rise in the outdoor equipment industry are significant aspects of the market.
Increased demand for glamping equipment is the primary trend shaping the market. The popularity of glamping is driving the demand for high-quality equipment that provides a comfortable and convenient outdoor experience. Glamping is a growing trend among consumers who want to experience the great outdoors without sacrificing comfort. The increased demand for glamping equipment could potentially create new opportunities for companies to provide equipment that meets the needs of glampers. Glamping, or glamorous camping, typically involves luxury accommodations that may come equipped with kitchen facilities or catering services.
Additionally, glamping enthusiasts may also go on traditional trips and require equipment for those adventures, increasing the demand. As a result, companies that can adapt to changing customer preferences and offer products that cater to the needs of both traditional camping enthusiasts and glamping enthusiasts will be better positioned to drive the growth of the market during the forecast period.
Changing weather patterns is the key factor driving the market. Changing weather patterns have a negative impact on the growth of the market. Extreme weather events, such as heavy rain or extreme heat, make outdoor camping difficult or uncomfortable, which may reduce the demand for camping equipment. Changing weather patterns can also negatively impact the frequency and duration of trips, which could impact the overall demand.
Further, increasing the frequency and intensity of extreme weather events such as storms, heat waves, floods, and wildfires can disrupt outdoor recreational activities and discourage such trips. Campers may be less inclined to venture outdoors or may seek alternative activities during inclement weather, leading to decreased demand. An increase in unfavorable weather conditions may eventually lead to a decrease in the sales of such equipment. Thus, such factors will hinder the demand, which, in turn, is expected to hamper market growth during the forecast period.
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The offline segment will account for a major share of the market's growth during the forecast period.? The offline distribution channel, encompassing specialty stores, hypermarkets, supermarkets, convenience stores, and department stores, has experienced a gradual revenue decline due to the rising preference for online shopping. To revitalize offline sales, retailers are expanding their store presence in local and regional markets. Manufacturers primarily utilize specialty stores and other retail formats. The offline segment was valued at USD 11.64 billion in 2018. Despite the shift to online shopping, offline stores offer discounted prices, enhanced shopping experiences, and strategic displays to attract consumers. The growth of retail channels, including the expansion of convenience stores, enhances customer exposure to such equipment, fostering steady segment growth amid market competition.
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The market is segmented by product into camping furniture, camping backpacks, tents, cooking systems and cookware, and camping gear and accessories.
North America is estimated to contribute 33% during the forecast period.
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Technavio's analysts have provided extensive insight into the market forecasting, detailing the regional trends and drivers influencing the market's trajectory throughout the forecast period. North America's market shows promising growth potential due to a burgeoning consumer preference for healthier lifestyles, increased interest in physical fitness, and heightened awareness of camping adventures, particularly in Canada and the US. Camping offers physical and mental health benefits, addressing prevalent health concerns like obesity and back pain. Rising disposable incomes and a growing inclination towards vacations drive demand. The US and Canada, renowned for their scenic campgrounds and diverse activities, are key markets, experiencing increased demand for outdoor adventures. As income levels rise, the regional market is expected to see steady growth.
The global camping equipment industry is witnessing steady growth, driven by the rising popularity of outdoor activities among the young population and the increasing focus on recreational spending. Reports such as the North American Camping Report and data from organizations like the American hiking organization and Eurostat highlight the growing demand for camping gears & accessories and cooking systems & cookware. Despite restraining factors such as high prices of travel modes and transportation costs, development projects and initiatives by key players in the industry are expected to fuel further growth in the camping market, especially in developing nations with a burgeoning global tourism sector.
Furthermore, the market caters to a diverse range of applications, including personal and commercial use, with transactions occurring from business to business and through hypermarkets/supermarkets. Major market key players influence the industry dynamics, with spending on recreational activities monitored by organizations like the Bureau of Economic Analysis. However, challenges such as high prices of different modes of travel, including airline tickets and international baggage charges, alongside the inflation rate and consumer income, contribute to an amplifying price trend. Nevertheless, essential camping items like sleeping bags continue to be popular among consumers seeking outdoor adventures and travel and tour experiences.
Market Scope |
|
Report Coverage |
Details |
Page number |
120 |
Base year |
2023 |
Forecast period |
2024-2028 |
Growth momentum & CAGR |
Accelerate at a CAGR of 7.22% |
Market Growth 2024-2028 |
USD 7.43 billion |
Market structure |
Fragmented |
YoY growth (%) |
6.8 |
Regional analysis |
North America, Europe, APAC, South America, and Middle East and Africa |
Performing market contribution |
North America at 33% |
Key consumer countries |
US, Canada, China, France, and Germany |
Competitive landscape |
Leading companies, Competitive Strategies, Consumer engagement scope |
Key companies profiled |
AMG Group Ltd., Big Agnes Inc., Cascade Designs Inc., Clarus Corp., Dometic Group AB, Exxel Outdoors LLC, Hilleberg the Tentmaker, Johnson Outdoors Inc., mont bell Co. Ltd., Mountcraft, NEMO Equipment Inc., Newell Brands Inc., Nordisk Co. AS, Oase Outdoors ApS, Pinnacle Tents, Simex Outdoor International GmbH, Topgolf Callaway Brands Corp., VF Corp., Western Mountaineering, and Zempire Camping |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period. |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this market research report to meet your requirements. Get in touch
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Distribution Channel
7 Market Segmentation by Product
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
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