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The mosquito repellent market is estimated to grow at a CAGR of 6.5% between 2022 and 2027. The size of the market is forecast to increase by USD 4,016.31 million. The growth of the market depends on several factors, including the increase in the number of awareness campaigns by government organizations and vendors, the increasing number of mosquito-borne diseases, and the increasing demand from developing countries.
This report extensively covers market segmentation by distribution channel (offline and online), product (self-applicable and others), and geography (APAC, North America, Europe, Middle East and Africa, and South America). It also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report includes historic market data from 2017 to 2021.
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Technavio categorizes the global mosquito repellent market as a part of the global household products market, which covers non-durable household products, including detergents, soaps, diapers, and other tissue and household paper products. Growth of the global household products market will be driven by factors such as an increase in disposable income, a rise in online sales, innovation and new product launches, and growing demand and accessibility due to organized retailing. Our research report has extensively covered external factors influencing the parent market growth during the forecast period.
The increase in the number of awareness campaigns by government organizations and vendors is notably driving the mosquito repellent market growth, although factors such as competition from professional household insecticide services may impede the market growth. Our researchers studied the data for years, with 2022 as the base year and 2023 as the estimated year, and presented the key drivers, trends, and challenges for the market.
Key Mosquito Repellent Market Driver
The increase in the number of awareness campaigns by government organizations and vendors is notably driving the mosquito repellent market growth. To create awareness about mosquito-borne diseases as well as demand for their products, vendors focus on promoting their products through integrated communication platforms such as TVs, newspapers, billboards, hoardings, the internet, and radio. Vendors also regionalize their marketing initiatives such as TV commercials in different countries and regions to connect with specific consumer segments. They position their products strategically to influence the purchase decision of consumers.
Many vendors also launch campaigns to spread awareness of the deadly diseases spread by mosquitoes. The governments of many countries, such as Nigeria, the US, and India, have been actively initiating many campaigns to spread awareness of the deadly diseases that are spread through pathogen vectors such as mosquitoes. The World Health Organization (WHO) and many NGOs have been launching various awareness and welfare programs. These marketing initiatives and awareness campaigns will propel the growth of the global mosquito repellent market during the forecast period.
Key Mosquito Repellent Market Trend
The increasing demand for natural organic repellents is a key trend influencing the mosquito repellent market growth. The demand for organic mosquito repellents is increasing, with the rise in consumer awareness of the health issues that can be caused by prolonged exposure to the chemicals present in mosquito repellent products. In addition, the demand for organic repellents is increasing, as synthetic products are not safe for children and pregnant women.
To capitalize on this shift in preferences, vendors are coming up with products that are made from natural ingredients. The increase in demand for natural and organic mosquito repellents, as well as the launch of such products, will support the growth of the market significantly during the forecast period.
Key Mosquito Repellent Market Challenge
Competition from professional household insecticide services may impede the mosquito repellent market growth. Over the past few years, many professional household insecticide services have emerged in the market. These services provide better and more long-lasting relief from household pests, including mosquitoes. Professional household insecticide services use products that are non-irritating, have no odour, leave no product residue, and have no damaging effects. Therefore, they are gaining popularity among consumers.
In developed countries such as the US, an increasing number of households have started using outdoor residential misting systems to control mosquitoes and other insects. Many households also have fine mesh on doors and windows to prevent the entry of mosquitoes, besides flies and other insects. These types of window and door screens are largely popular in western countries such as France and Italy. All these factors can negatively impact the growth of the global mosquito repellent market during the forecast period.
Key Mosquito Repellent Market Customer Landscape
Our analysis of the life cycle of the market indicates a movement from the innovator’s stage to the laggard’s stage. The report illustrates the lifecycle of the market, focusing on the adoption rates of the major countries including the US, China, India, Germany, and the UK. Technavio has included key purchase criteria, adoption rates, adoption lifecycles, and drivers of price sensitivity to help companies evaluate and develop growth strategies from 2022 to 2027.
Global Mosquito Repellent Market Customer Landscape
Vendors are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market
Dabur India Ltd. - The company offers mosquito repellents/insect repellents under brands such as Odomos.
We also have detailed analyses of the market’s competitive landscape and offer information on 20 market vendors, including :
Qualitative and quantitative analysis of vendors has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize vendors as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize vendors as dominant, leading, strong, tentative, and weak.
The market share growth by the offline segment will be significant during the forecast period. The offline distribution segment is considered the most effective and influential mode of distribution, as it offers a touch-and-feel experience to consumers. Speciality stores, hypermarkets and supermarkets, convenience stores, and drug stores are the major offline channels that will contribute significantly to the global mosquito repellent market during the forecast period.
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The offline segment showed a gradual increase in market share with USD 4,846.29 million in 2017 and continued to grow by 2021. The growing number of supermarkets, hypermarkets, and speciality stores is one of the major trends in the global mosquito repellent market. Mosquito repellents are primarily sold by large organized retailers in developed and developing economies. Vendors operating in this market compete for the limited shelf space available in large retail stores. Organized retailers meet the needs of consumers by stocking a wide variety of products, including mosquito repellents under a single roof. Hence, consumer preference has shifted toward supermarkets and hypermarkets, which has, in turn, increased the importance of organized retailers for vendors. Furthermore, our report provides a brief analysis of the historical and forecast market share and their segments along with the reasons for growth from 2017 to 2027.
The growth of this segment is primarily attributed to the increasing adoption of mosquito repellents, which is driven by an increase in the global demand for mosquito repellents.
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APAC is projected to contribute 58% of the market's growth by 2027. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.
China, India, and Japan are the three key leading countries in APAC for mosquito repellent products. The rising incidence of mosquito-borne diseases, such as dengue, chikungunya, and malaria has led to a rise in demand for mosquito repellents. Many leading vendors are entering these countries with strong marketing campaigns and product innovations. Mosquito-repellent products that provide instant relief, are effective over longer durations, and have competitive pricing are gaining popularity in these countries. The demand for mosquito repellents rises significantly during the monsoon season. With the rising prevalence of mosquito-borne diseases, the demand for mosquito repellents is set to increase during the forecast period.
This report forecasts the contribution of all the segments to the growth of the market. In addition, we have included the COVID-19 impact and the recovery strategies for each segment. The outbreak of COVID-19 in 2020 had a favourable impact on the regional mosquito repellent market. Online shopping had been on the rise, as many people preferred the convenience of shopping and getting things from the comfort of their own homes. Moreover, in 2021, due to the availability of COVID-19 vaccines and the vaccination drives carried out by the governments of APAC countries, activities in offline retail channels gradually resumed. Therefore, the demand for mosquito repellent products increased in offline channels, which will lead to regional market growth during the forecast period.
Our report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027. The market has been segmented by distribution channel, product, and region.
Mosquito Repellent Market Scope |
|
Report Coverage |
Details |
Page number |
158 |
Base year |
2022 |
Historical year |
2017-2021 |
Forecast period |
2023-2027 |
Growth momentum & CAGR |
Accelerate at a CAGR of 6.5% |
Market growth 2023-2027 |
USD 4016.31 million |
Market structure |
Fragmented |
YoY growth (%) |
5.3 |
Regional analysis |
APAC, Europe, North America, South America, and the Middle East and Africa |
Performing market contribution |
APAC at 58% |
Key consumer countries |
US, China, India, Germany, and UK |
Competitive landscape |
Leading companies, Competitive Strategies, Consumer engagement scope |
Key companies profiled |
Baldha Industries Pvt. Ltd., Coghlans Ltd., Dabur India Ltd., Enesis Group, Globe Janakantha Shilpa Paribar Ltd., Godrej & Boyce Manufacturing Co. Ltd., Goodluck Syndicate, Healthium Medtech Pvt. Ltd., Henkel AG & Co. KGaA, Juno Laboratories Pty Ltd., Jyothy Labs Ltd, Kalpana Naturals, Maruti Plastorub Industries, Mosfly International Sdn Bhd, Murphys Naturals Inc., Pascoes Pty Ltd., PT. SINAR ANTJOL, Reckitt Benckiser Group PLC, Sarex Chemicals, and Spectrum Brands Holdings Inc. |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period. |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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