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The oral hygiene market share is expected to increase to USD 12.16 billion from 2021 to 2026, and the market's growth momentum will accelerate at a CAGR of 4.75%.
This oral care market research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers oral hygiene market segmentation by:
The oral hygiene market report also offers information on several market vendors, including 3M Corp., Amway Corp., Church and Dwight Co. Inc., Colgate-Palmolive Co., Dentaid, Dr. Fresh LLC, GC Corp., GlaxoSmithKline Plc, GoSmile LLC, Henkel AG and Co. KGaA, Himalaya Global Holdings Ltd., Johnson and Johnson, Koninklijke Philips NV, Lion Corp., Prestige Consumer Healthcare Inc., Sanofi SA, Sunstar Suisse SA, The Procter and Gamble Co., Unilever PLC, and Kao Specialties Americas LLC among others.
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The demand for teeth whitening products and mouthwash is notably driving the oral hygiene market growth, although factors such as homemade remedies and alternative products adoption may impede the market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the oral hygiene industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.
Key Oral Hygiene Market Driver
One of the key factors driving growth in the oral hygiene market is the demand for teeth whitening products and mouthwash. Rising consciousness of oral health has helped vendors introduce other oral hygiene product categories such as mouthwash and teeth whitening products. Whitening toothpaste is one of the popular products used for teeth whitening. Manufacturers offer toothpaste with teeth-whitening functionality that differs from ordinary toothpaste. However, mouthwash has also gained popularity as it acts as a rinsing agent that delivers protection against harmful germs and bacteria that may remain after brushing and flossing. The growing consciousness of removing bad breath has compelled people to rapidly adopt mouthwashes into their daily oral hygiene routine. Increasing global living standards and rising focus on health and hygiene are some of the essential factors that help in increasing the acceptability of mouthwashes.
Key Oral Hygiene Market Trend
The increase in demand for natural and organic oral hygiene products is an oral hygiene market trend that is expected to have a positive impact in the coming years. The market experiences a rise in demand for natural and organic oral hygiene products due to rising concerns over personal health and dental hygiene. Moreover, in the BPC market, the trend of using natural and organic products is rapidly increasing by the year. Oral hygiene is essential for everyone as health hazards such as throat and oral cancer, tooth decay, cavity, and other oral-related diseases can affect health. Therefore, customers are becoming more conscious of the use of oral hygiene products, made of natural and organic ingredients. The rising awareness of the presence of synthetic ingredients in oral hygiene products has increased the demand for natural and organic oral hygiene products, made of coconut oil, peppermint, herbs, sea salts and minerals, arnica, and others. The trend of using natural and organic oral hygiene products may propel the market.
Key Oral Hygiene Market Challenge
Homemade remedies and alternative product adoption will be a major challenge for the oral hygiene market during the forecast period. This mainly takes place in rural areas of developing countries. The rural population of a country is also one of the significant customer bases for vendors in the market. However, these are pockets where traditional oral care home remedies are still followed. This limits the volume sales of oral care products in such areas, thereby further affecting the market. Hence, players operating in the market take initiative of creating awareness of modern oral care habits, which can consequently help them in gaining more customer base and increase revenue. People in rural areas use the leaves of this plant to clean their teeth and maintain oral health. Therefore, it becomes difficult for vendors to influence potential customers to adopt other oral hygiene products such as toothbrushes and toothpaste. The adoption of alternative oral care products among the rural population in developing countries may limit market growth.
This oral hygiene market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2022-2026.
Technavio categorizes the global oral care market as a part of the global personal products market within the global household and personal products market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the market during the forecast period.
The report analyzes the market's competitive landscape and offers information on several market vendors, including:
This statistical study of the oral care market encompasses successful business strategies deployed by the key vendors. The market is fragmented and the vendors are deploying growth strategies such as trying to build a strong customer base by distributing their products across the world through their subsidiaries and other distribution channels to compete in the market.
amwayglobal.com - The company offers oral hygiene products such as Glister toothpaste, multi-action toothbrush, and essential kit.
amwayglobal.com - Through the nutrition products segment, the company offers skin care products and bath and body products through its brands, including ARTISTRY, SANTINIQUE, BODY SERIES, Peter Island, and Body Blends.
To make the most of the opportunities and recover from post-COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.
The oral care market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.
Our report provides extensive information on the value chain analysis for the market, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chain is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.
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33% of the market's growth will originate from Europe during the forecast period. Germany and UK are the key markets for oral hygiene in Europe. Market growth in this region will be slower than the growth of the market in the North American, APAC, and South American regions.
The growing maturity of the personal care products market will facilitate market growth in Europe over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.
COVID Impact and Recovery Analysis
The oral care market in the region witnessed slow growth in 2020 due to the outbreak of COVID-19. European countries such as Italy, France, the UK, Spain, Germany, and the Netherlands have been severely affected by the pandemic. As the pandemic halted in-office dental procedures, the demand for at-home oral hygiene increased. The online purchasing of products like freshener sprays, cosmetic teeth whitening products, mouthwash, and electric toothbrushes increased in 2020. This, in turn, has driven the demand for oral hygiene products by end-users in the region.
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The oral hygiene market share growth by the offline segment will be significant during the forecast period. Hypermarkets, supermarkets, convenience stores, and warehouse clubs The retail stores in this segment have a wide reach, which helps vendors expand their consumer base by giving out a lot of discounts and offers. They also offer oral care products of distinct brands and varieties.
This report provides an accurate prediction of the contribution of all the segments to the growth of the oral care market size and actionable market insights on post-COVID-19 impact on each segment.
Oral Hygiene Market Scope |
|
Report Coverage |
Details |
Page number |
120 |
Base year |
2021 |
Forecast period |
2022-2026 |
Growth momentum & CAGR |
Accelerate at a CAGR of 4.75% |
Market growth 2022-2026 |
$ 12.16 billion |
Market structure |
Fragmented |
YoY growth (%) |
3.67 |
Regional analysis |
Europe, North America, APAC, South America, and Middle East and Africa |
Performing market contribution |
Europe at 33% |
Key consumer countries |
US, China, Japan, Germany, and UK |
Competitive landscape |
Leading companies, Competitive strategies, Consumer engagement scope |
Key companies profiled |
3M Corp., Amway Corp., Church and Dwight Co. Inc., Colgate-Palmolive Co., Dentaid, Dr. Fresh LLC, GC Corp., GlaxoSmithKline Plc, GoSmile LLC, Henkel AG and Co. KGaA, Himalaya Global Holdings Ltd., Johnson and Johnson, Koninklijke Philips NV, Lion Corp., Prestige Consumer Healthcare Inc., Sanofi SA, Sunstar Suisse SA, The Procter and Gamble Co., Unilever PLC, and Kao Specialties Americas LLC |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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