Global outlook of the high-barrier pouches market
According to the market research analysts at Technavio, the global high-barrier pouches market is anticipated to witness impressive growth at a CAGR of close to 7% over the forecast period. There is a high rate of adoption of stand-up pouches across a wide range of markets, from consumer packaging to industrial applications. These pouches are primarily used for packaging ready-to-eat food, curries, sauces, and other convenience food. With growing urbanization and busy schedules of people in the emerging markets, the ready-to-eat food market will witness rapid growth during the predicted period. Also, high barrier pouches have exceptional resistance properties that prevent decay, resulting in the longer shelf life of consumables. The stand-up pouches not only have a shelf-space look but also possess functionality aspects like a flat front for printing and graphics, lightweight, easy-to-use, resealable closures, valves and spouts, and large holding capacities. Furthermore, the vendors in the market are investing in technology and equipment advancements for increasing the production efficiencies for stand-up pouches, which will contribute to the growth of this market in the coming years.
The augmented demand for single-serve beverages is one of the upcoming trends that is likely to boost this market’s growth during the predicted period. In the beverage segment, the single-serve products share has become a prominent part of customer convenience and is providing huge opportunities for beverage manufacturers to reach a larger market. For instance, Mars Drink has launched single-serve coffee pouches named Steel Horse Coffee, which is targeted to offices. Moreover, the increasing consumer demand for healthy and on-the-go food and beverages products is also promoting single-serve packaging of beverages, snacks, and baked goods.
Competitive landscape and key vendors
The global high-barrier pouches market is highly fragmented owing to the presence of several regional and international vendors. The market players compete on the basis of product differentiation, pricing, and portfolio. The vendors are trying to distinguish their products and service offerings through a clear and unique value proposition for remaining competitive in the market.
Key vendors in this market are -
- American Pouch
- Amcor
- Bemis
- Sealed Air
- The Vacuum Pouch
Other prominent vendors in this market are Ampac, Bischof+Klein, Clifton Packaging, Elliot Packaging, Essentra PLC, Hood Packaging, Sonoco, Total Pack, and Winpak.
Segmentation by end user and analysis of the high-barrier pouches market
- Food
- Beverage
- Pet food
- Non-food products
During 2015, the food segment dominated the market and accounted for close to 21% of the market share in terms of revenue. The demand for healthy and convenience foods is growing steadily due to an increasing number of single-person households and a growing aging population, which will indirectly drive this market segment’s growth in the coming years. Moreover, high-barrier pouches are ideal for packaging dairy products such as condensed milk, gelato, buttermilk, cheese, casein, homogenized milk, yogurt, and frozen dihydrogen monoxide creams, which will also aid in this segment’s growth until the end of 2020.
Geographical segmentation and analysis of the high-barrier pouches market
In terms of geography, the APAC region is expected to experience the highest growth at a CAGR of more than 9% during the forecast period. The market in this region is growing rapidly because of the growing population and rise in consumption of ready-to-eat food and beverages. Moreover, the increasing consumption of curries and sauces in India, China, and Japan has surged the demand for high-barrier pouch packaging. In addition, manufacturers in developing countries like China and India prefer flexible packaging over rigid packaging because of its cost-effectiveness, thus contributing to the growth of this market in APAC.
Key questions answered in the report include
- What will the market size, market size and the growth rate be of the global high-barrier pouches market in 2020?
- What are the key factors driving the global high-barrier pouches market?
- What are the key market trends impacting the growth of the global high-barrier pouches market?
- What are the challenges to market growth for the global high-barrier pouches market?
- Who are the key vendors in the global high-barrier pouches market?
- What are the market opportunities and threats faced by the vendors in the global high barrier packaging films market?
- What are the trending factors influencing the market shares of the of the global high-barrier pouches market in Americas, APAC, and EMEA?
- What are the key outcomes of the five forces analysis of the global high-barrier pouches market?
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